Opened in 1996 as downtown’s first luxurious boutique hotel, the Soho Grand helped put its namesake neighborhood on the map among the many fashionista set. Its structure and design draw on Soho’s industrial heritage with touches like bottle glass, cast-iron molding, and masonry columns that you just’d discover in close by previous warehouses and factories. From the beginning, cool children have flocked right here like moths to a flame: The lodge was one of many first to set up a DJ sales space in the foyer, and (*7*) even hosted their press launches for OK Computer and Kid A right here. Bill Sofield, who has designed retail boutiques for the likes of Tom Ford and Gucci, is answerable for the interiors, and he’s suffused the place with a contact of caprice, in the type of canine sculptures all through: two metal Great Danes guarding the steps, two brass Whippets sidling up to the reception desk, and two ceramic Labrador retrievers on the seventeenth flooring. In addition to its posh bar, reimagined dinner area, and out of doors tropical bar, Gilligan’s, the lodge homes the swanky Club Room, which pairs surprising parts that in some way work collectively—Deco-inspired peacock murals on chartreuse partitions, tufted sofas, and black-and-white images of stars like Peter O’Toole and Lee Marvin.