From project to ultimate approval, the complete course of took about 7 months.
What makes designing a brand new brand so tough?
Redesigning the brand of an iconic model is inherently difficult as a result of it requires balancing many years of recognition with the want for significant evolution. Every choice carries weight—what to protect, what to refine, and what to rethink fully—whereas making certain the ultimate mark nonetheless feels unmistakably true to the model. This work calls for precision, restraint, and a deep understanding of each legacy and future potential. It locations the design staff squarely in what [Theodore] Roosevelt known as “The Arena”—doing the onerous, considerate, scrutinized, and sometimes unseen work required to maneuver a storied model confidently into its subsequent chapter.
So you should trust in your inside design staff?
We’re lucky to have a small however exceptionally proficient model design staff that’s deeply dedicated to how CNBC exhibits up in the world and throughout every platform. Their experience, rigor, and dedication to the CNBC model have been central to this undertaking and proceed to raise CNBC’s visible id. I’ve full confidence of their skill, thoughtfulness, creativity, and a powerful sense of duty for the work we put into the world.