CNBC has a brand new look, and now we all know the reasoning behind it.
On Saturday, December 13, CNBC—like its sister cable information channel MS NOW—dropped the Peacock branding from its brand as a part of the ongoing separation from the NBCUniversal News Group.
In its place, the community debuted a refreshed logo, described as “a more modern look that simplifies the design while keeping its identity familiar and timeless.”
Designed in-house by one in every of the community’s senior designers, the new brand incorporates an arrow image acquainted to common viewers, which the community makes use of in its on-air graphic package deal to point constructive or destructive motion in the enterprise market.
Robert Poulton, CNBC’s head of artistic, spoke with TVNewser about the brand refresh for our ultimate 5 Questions For… sequence for 2025. Poulton famous that, all through the design course of, they have been dedicated to defending CNBC’s phrase mark fairness, (*5*)
TVNewser: What was the thought course of behind the new design?
Poulton: Moving away from the NBC Peacock, an icon embedded in the community’s visible id for many years, required us to assume boldly about how CNBC exhibits up in the world. Without that acquainted image, the design course of grew to become an exploration of what visible cues may characterize CNBC on its personal phrases: one thing trendy, purposeful, and rooted in the model’s authority in enterprise information.
We got down to create a brand that modernizes CNBC whereas preserving the legacy that has outlined the community for greater than three many years. Our exploration lined a variety of concepts—symbols of ambition, upward momentum, world perspective, mascots, navigation, and monetary motion—as we looked for the most genuine expression of who we’re and what we stand for. Through that course of, we remained dedicated to defending the fairness of the CNBC phrase mark, whose readability and recognition have lengthy anchored our id. We additionally wished a logo that signaled progress and function whereas becoming seamlessly into our community’s visible language. The result’s a refined phrase mark paired with the new Tick Marker, an upward-driven type constructed from the sq., the foundational form of our complete design system.
How many designs did you undergo earlier than the ultimate model?
Arriving at the ultimate mark required an awfully expansive artistic course of. We explored lots of of design approaches—testing a variety of symbols, constructions, and visible metaphors—to totally perceive the breadth of what CNBC may develop into. That rigorous exploration helped reveal what felt true to the model, what honored our legacy, and what greatest expressed the ambition and readability at the core of our id, finally guiding us to the mark we launched at present.
How lengthy did the complete course of take?
