YouTube is social media's big winner during the pandemic


Susan Wojcicki, chief government officer of YouTube.

David Paul Morris | Bloomberg | Getty Images

YouTube noticed the most vital progress of any social media app amongst American customers during the pandemic, the Pew Research Center reported Wednesday.

The Google-owned video service noticed utilization develop from 73% of U.S. adults in 2019 to 81% in 2021. That was adopted most intently by Reddit, which noticed utilization develop from 11% of U.S. adults in 2019 to 18% in 2021.

The conclusions are from a survey of 1,502 U.S. adults carried out Jan. 25-Feb. 8, 2021. The total margin of error was plus or minus 2.9 share factors.

YouTube’s recognition is particularly excessive amongst 18- to 29-year-olds, with 95% of them saying they use the service. Of that age group, 71% mentioned they use Instagram, 70% mentioned they use Facebook and 65% mentioned they use Snapchat. The examine surveyed 220 folks in that age group, and the margin of error was plus or minus 7.3 factors.

Facebook utilization stays excessive amongst Americans, with 69% of U.S. adults saying they go to the social community. That determine, nonetheless, has remained comparatively flat over the previous 5 years, in response to Pew.

The Pew report included TikTok and Nextdoor for the first time. The report mentioned 21% of Americans use TikTok and 13% use Nextdoor.

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