That’s as a result of the chain is opening Ulta Beauty mini retailers in August in additional than 100 Target areas nationwide and on-line, which is able to carry greater than 50 status skincare and beauty manufacturers like Clinique, MAC Cosmetics and Smashbox into its stores for the primary time.
Target has been rising its magnificence enterprise over the previous few years by including newer, reasonably priced manufacturers to its aisles.
“However, Target is still not perceived by many consumers as a specialist player in beauty and, as such, it has missed out on growth within the more premium part of the market,” stated Neil Saunders, retail analyst and managing director with GlobalData Retail. “The partnership with Ulta should help Target elevate its proposition in beauty to grab a greater share of wallet from shoppers.”
The partnership poses some dangers, too, particularly if the brand new idea does not resonate with Target’s cut price consumers.
“It can be hard to get consumers to trade up to premium beauty, especially when they are already spending a lot during their trips to Target,” Saunders stated.
Target stated the Ulta mini retailers shall be staffed by Target staff educated in high-end beauty and skincare manufacturers by Ulta.