Will.i.am and Honeywell make bet on fashionable high-tech face masks


As society emerges from the coronavirus pandemic, Will.i.am is betting individuals will maintain utilizing that protecting gear reminiscent of facial coverings.

The rapper and entrepreneur introduced Tuesday he teamed up with Honeywell to deliver two variations of a high-tech face masks referred to as the Xupermask. The masks combines safety, design and usability into one product, in accordance with Will.i.am.

The founding member of the Black Eyed Peas steered the masks, which go on sale Wednesday, can be priceless to shoppers very like a pair of Air Jordan footwear is to sneakerheads.

“We’ve long past looked at shoes as protective gear, but they’re just cultural items that we go out and buy,” Will.i.am advised CNBC’s Jim Cramer in a “Mad Money” interview. “The mask should have the same type of attention to detail, love and care to where you’re not compromising aesthetics for keeping yourself and other people safe.”

The masks additionally goals to make respiratory via a protecting simple. That’s the place John Waldron and his crew at Honeywell are available to produce HEPA filters. Waldron is CEO of Honeywell’s security and productiveness options enterprise..

“This particular Xupermask has a very unique patented filter design, which we’re very proud of that brings, you know, top-notch filtration without sacrificing usability or fashion,” he mentioned. “I think we tried to blend the best of both worlds.”

will.i.am Debuts Innovative Face Technology Concept, XUPERMASK

Source: Honeywell

The Xupermask retails for $299, and Will.i.am argues the worth is within the functionalities and fashionability of the protecting expertise. It’s embedded with options like LED lights, 3-speed followers and noise-canceling headphones that search to unravel a listing of complaints that make facial protecting uncomfortable for many individuals.

Will.i.am described the masks as having a “futuristic sci-fi film” inspiration, which was introduced by designer Jose Fernandez, the Ironhead Studio artistic artist behind masks designs for Spiderman, Black Panther and Tron.

“I think people will continue to wear masks and [if] masks like the Xupermask have other functionality, I think you’re going to [be] giving people an option,” Will.i.am mentioned.

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