White Claw Surge has 8% ABV.

Surge, a brand new hard seltzer which is now rolling out within the United States, is offered in 16-ounce cans, every with 8% alcohol by quantity. The product is available in blood orange and cranberry flavors and prices as much as $2.99 per can.

In addition to Surge, White Claw is additionally releasing three new flavors of the model’s authentic hard seltzer product, offered in 12-ounce cans with 5% ABV. The new flavors, strawberry, pineapple and blackberry, can be found in a variety-pack together with the model’s best-selling mango taste.

White Claw Surge has 8% ABV. White Claw Surge has 8% ABV.

The line growth comes as hard seltzer gross sales proceed to extend, and competitors within the area heats up.

Hard seltzer gross sales grew 121% to about $4.4 billion, throughout retail channels within the 52-week interval that ended March 27, in accordance with Nielsen.

Truly, one in all White Claw’s foremost rivals, introduced an 8% ABV beverage of its personal final month. Truly Extra Hard Seltzer, additionally offered in 16-ounce cans, is available in two fruit flavors: black raspberry and peach mango. Both manufacturers have additionally expanded their portfolios to incorporate iced tea variations of their hard seltzers.

Together, White Claw and Truly seize about 75% of the hard seltzer market, in accordance with Nielsen.

But main alcohol sellers are investing in their very own seltzer choices.

Molson Coors introduced Coors Seltzer last year, and is working with Coca-Cola on Topo Chico Hard Seltzer, which began arriving within the United States final month.

Anheuser-Busch introduced Bud Light Platinum Seltzer with 8% ABV late final 12 months and began rolling out its Michelob Ultra Organic Seltzer this 12 months. Anheuser-Busch additionally sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer.

–— NCS Business’s Jordan Valinsky contributed this report.