Surge, a brand new hard seltzer which is now rolling out within the United States, is offered in 16-ounce cans, every with 8% alcohol by quantity. The product is available in blood orange and cranberry flavors and prices as much as $2.99 per can.
In addition to Surge, White Claw is additionally releasing three new flavors of the model’s authentic hard seltzer product, offered in 12-ounce cans with 5% ABV. The new flavors, strawberry, pineapple and blackberry, can be found in a variety-pack together with the model’s best-selling mango taste.
The line growth comes as hard seltzer gross sales proceed to extend, and competitors within the area heats up.
Hard seltzer gross sales grew 121% to about $4.4 billion, throughout retail channels within the 52-week interval that ended March 27, in accordance with Nielsen.
Truly, one in all White Claw’s foremost rivals, introduced an 8% ABV beverage of its personal final month. Truly Extra Hard Seltzer, additionally offered in 16-ounce cans, is available in two fruit flavors: black raspberry and peach mango. Both manufacturers have additionally expanded their portfolios to incorporate iced tea variations of their hard seltzers.
Together, White Claw and Truly seize about 75% of the hard seltzer market, in accordance with Nielsen.
But main alcohol sellers are investing in their very own seltzer choices.
Anheuser-Busch introduced Bud Light Platinum Seltzer with 8% ABV late final 12 months and began rolling out its Michelob Ultra Organic Seltzer this 12 months. Anheuser-Busch additionally sells Bon & Viv, Social Club Seltzer, Natty Light Seltzer and Bud Light Seltzer.
–— NCS Business’s Jordan Valinsky contributed this report.