--- title: "Wall Street Journal Expands into Streaming Television with Ambitious Plans" url: https://newscentral.site/wall-street-journal-expands-into-streaming-television-with-ambitious/ language: en publisher: "News Central Site" section: "Business" published: 2026-10-20T18:00:16.000Z updated: 2026-10-21T09:00:13.220Z id: 8bbdfb2c-19cf-459b-af97-1e74be20d54b source: "Business Insider https://www.businessinsider.com/wsj-planning-big-push-into-streaming-tv-courted-emily-sundberg-2026-10" attribution: "Link to https://newscentral.site/wall-street-journal-expands-into-streaming-television-with-ambitious/ and name News Central Site when you quote or summarize this story." --- # Wall Street Journal Expands into Streaming Television with Ambitious Plans The Wall Street Journal has been expanding its presence in the world of streaming television, aiming to establish itself as a major player in this growing market. According to internal documents obtained by our team, the publication had initially planned to launch six new series on various platforms. These shows would have included a flagship live morning program and an interview-style show hosted by Emma Tucker, the Journal's editor-in-chief. The plans were ambitious, with the goal of establishing the Journal as a leading voice in streaming TV. However, it appears that these plans are now subject to change. The Journal had been courting several high-profile creators for its new shows, including Feed Me Substacker Emily Sundberg. However, our sources indicate that Sundberg dropped out of negotiations with the Journal just a few weeks ago. This departure is likely to have significant implications for the Journal's plans in this area. As part of its push into streaming TV, the Journal had been planning to partner with various platforms and channels, including YouTube and social media outlets. The goal was to make its shows available on multiple platforms, increasing their reach and visibility. As part of its expansion into streaming TV, The Wall Street Journal is taking a multi-faceted approach to building its content offerings. This includes developing shows around in-house talent as well as partnering with external creators and media companies. A Dow Jones spokesperson confirmed the company's strategic priority on expanding its video presence across all its platforms. This push into live programming and streaming reflects the growing demand for online news and entertainment. The Journal has been working closely with production company EverWonder, co-founded by Ian Orefice and backed by RedBird IMI, to develop a slate of shows. These include a 60-minute live morning show that will serve as an anchor program in the initial lineup. Top business leaders have also been identified as potential guests for the show, including CEOs from major companies such as Microsoft, JPMorgan Chase, and BlackRock. The Wall Street Journal is actively courting external partners for potential collaborations as part of its push into streaming TV. According to sources close to the matter, these conversations are ongoing and involve several individuals from outside the company. A key aspect of the Journal's plans is a show featuring Feed Me's Emily Sundberg, which would combine her popular "tip, obsession, or question" format with in-depth business reporting and analysis from the Journal. The show's concept involves following Sundberg as she explores various topics, incorporating expert insights and context to provide a more nuanced understanding of the issues at hand. The Journal is also exploring other ideas for its streaming presence, including a sports-focused show that would appeal to a younger audience. This program, tentatively titled "Inside Sports, is being developed with Emmy-winning journalist Armen Keteyian in mind as a potential host or executive producer. The Wall Street Journal is looking to make a significant investment in streaming TV, aiming to produce high-quality content that will appeal to a wide audience. According to internal documents, the publication sees an opportunity to reinvent the category and differentiate itself from other media outlets. The Journal's decision to invest in streaming TV comes at a time when it is experiencing financial stability, thanks to its early adoption of paywalls for its journalism. This has helped the publication to generate significant revenue, with $5 million in profit reported over the last quarter. The Journal is now looking to expand its reach and engagement through video content. As part of its strategy, the Journal aims to produce 20 hours of video per week, which could include a free, ad-supported streaming channel as well as subscription options and other formats. However, it's unclear whether these goals are still on track, given that a person familiar with the publication's plans suggests they may not reflect current intentions. The Wall Street Journal has been working to revamp its multimedia efforts, bringing on Samantha Henig as leader of a new team in July. Henig's appointment marks a significant step towards the Journal's goal of combining its authority and scale with the creative freedom of creator-led media. To achieve this, the Journal aims to reach a younger demographic than traditional business TV audiences, while also attracting more decision-makers than typical creator-led media outlets. This ambitious strategy is part of a broader effort to establish the Journal as a major player in the streaming TV space. According to internal documents, the Journal hopes to attract 6 million monthly watch hours by its 2028 fiscal year, with ad rates significantly higher than those commanded by business content on YouTube, specifically three to five times more. However, it remains unclear whether these goals still reflect the Journal's current ambitions. The Journal has experience in producing original video content, having launched WSJ Live in 2011 and expanded into episodic doc series. This move comes amid a shift in the industry, with publishers reevaluating their approach to video production in response to changing viewer habits and the rise of short-form content. Journalists who have made a name for themselves on camera can often command higher pay or use their popularity to start their own ventures. This is evident in recent moves by The New York Times' Hard Fork hosts Kevin Roose and Casey Newton, who have successfully transitioned into their own projects. The Journal's flagship video shows are expensive to produce, making high ad rates crucial to the success of this new slate. To attract advertisers, the company has explored various partnerships, including launch partners, category-exclusive deals, and moment partners" tied to significant news events like elections or WSJ specials. --- Source: [Business Insider](https://www.businessinsider.com/wsj-planning-big-push-into-streaming-tv-courted-emily-sundberg-2026-10) Published by News Central Site: https://newscentral.site/wall-street-journal-expands-into-streaming-television-with-ambitious/