Utah Gov. Spencer Cox’s marketing campaign to flip down the nation’s political temperature has lengthy stood out as a rarity in a Republican Party led by President Donald Trump.
But Cox’s commanding role because the nation grapples with the assassination of conservative activist Charlie Kirk offers his calls to finish the cycle of violent division a brand new prominence.
It additionally laid naked a pointy divide throughout the GOP over the way in which ahead, whilst distinguished Democrats and a few Republicans praised Cox’s efficiency earlier than a nationwide viewers Friday.
Cox stated Americans confronted a choice: “Is this the end of a dark chapter of our history, or the beginning?”
Among those that rely Cox as a detailed buddy is Wes Moore, Maryland’s Democratic governor. Moore stated he thought Cox had proven “the importance of being authentic.”
“Spencer Cox is Spencer Cox,” Moore advised NCS on Friday. “And he doesn’t change depending on who the audience is, and he doesn’t change depending on who he’s standing in front of. And that’s one of the things I love about him most.”
“He’s just a deeply good human being,” he added, “and I’m thankful that in this moment of real tension in our country, that Spencer is helping to lead us through.”
Cox implored the nation to dedicate themselves to finish a cycle of violent division, echoing his longstanding requires civility within the nation’s political discourse and urging individuals to “disagree better.”
“I desperately call on every American – Republican, Democrat, liberal, progressive, conservative, MAGA, all of us – to please, please, please follow what Charlie taught me,” Cox stated Friday, sharing a lesson he recounted from Kirk: “Always forgive your enemies – nothing annoys them so much.”
While the governor has constructed a powerful conservative file, he has confronted at occasions sharp criticism from Trump-aligned Republicans. The disconnect raises the query of whether or not there’s actually an viewers contained in the GOP for the kind of message Cox has sought to ship.
In 2022, as Cox was about to veto a ban on transgender youth athletes taking part in in ladies’ sports activities, Kirk tweeted: “Utah Governor Spencer Cox should be expelled from the Republican party.” Cox wrote in his message to legislative leaders that he had tried “to err on the side of kindness, mercy and compassion.” Still, the legislature overrode his veto.
Steve Bannon, the Kirk and Trump ally, alluded to that veto on his “War Room” podcast Friday and known as Cox “a governor who’s also known, I think, to be particularly obnoxious.”
“We don’t need a governor to step up and give us basically a political pep talk and a rally and ‘let’s just all come together,’” Bannon stated.
Underscoring the divisions amongst conservatives, Utah Sen. John Curtis, a Republican, sounded comparable notes to his state’s governor Friday on NCS.
“Somehow, as a society, we need to figure out how to turn down the dial,” Curtis stated. “Every one of us, every morning, should wake up, look in the mirror, and see what we are doing in our own personal relationships.”

Cox on Friday didn’t straight tackle Trump’s earlier suggestion of blaming the “radical left” for Kirk’s homicide. Yet his phrases stood in stark distinction to the president’s.
Despite main one of many nation’s reddest states, Cox has not adopted a lot of the occasion in aligning himself carefully with Trump.
Cox supported Marco Rubio in 2016 earlier than switching his endorsement to Ted Cruz within the remaining stretch of the Republican presidential main. At the time, he stated he couldn’t assist Trump, saying: “He does not represent neither goodness nor kindness.”
A member of the Church of Jesus Christ of Latter-day Saints, Cox continuously spoke out towards Trump’s habits and rhetoric. He constructed a political model that prolonged past occasion labels.
In the ultimate stretch of his 2020 marketing campaign for governor, Cox lower an ad together with his Democratic opponent during which the 2 vowed to respect the result of the presidential election, and stated they wished Utah to serve for instance for the nation.
“Although we sit on different sides of the aisle, we are both committed to American civility and a peaceful transition of power,” Cox stated within the advert.
He didn’t endorse Trump final 12 months till after the assassination attempt on the then-former president’s life in Butler, Pennsylvania.
“Because of that miracle,” Cox stated, “you have the opportunity to do something that no other person on earth can do right now: unify and save our country.”
Cox has spent years urging Americans to embrace a extra civil method to politics and disagreement.
As chairman of the National Governors Association, he launched the “Disagree Better” initiative aimed toward encouraging civility. He’s filmed movies with Democratic governors to encourage Americans to disagree with one another with out vitriol. One alongside Colorado Gov. Jared Polis featured Cox saying the 2 have been “here to help save your family dinners.” Another, with Moore, featured the two discussing their love for basketball and joking about their very own baldness.
“Politics is important, but it shouldn’t define us or destroy our relationships,” Cox says within the video.
Cox and Moore have been collectively final week for a National Press Club lunch, the place they mentioned the inevitability of crises that governors face. Moore’s got here final March, when the Francis Scott Key Bridge collapsed. Cox’s got here days after that dialog.
Moore stated he reached out to Cox as quickly as he heard about Kirk’s assassination, and the 2 have spoken on daily basis since.
“I prayed for him,” Moore stated. “And then I just told him, I said, ‘Listen, the only thing I ask is, just make sure you’re taking care of yourself, because your people are going to need you right now.’”
Cox on Friday additionally renewed his name for all Americans, significantly the nation’s youth, to disengage from social media and forge a reference to whom they agree and disagree.
“You are inheriting a country where politics feels like rage. It feels like rage is the only option,” Cox stated. “Your generation has an opportunity to build a culture that is very different than what we are suffering through right now, not by pretending differences don’t matter but by embracing our differences and having those hard conversations.”
Cox described social media as “a cancer,” and urged these watching to “log off, turn off, touch grass, hug a family member, go out and do good in your community.”
That remark received the Utah governor plaudits from one of many Senate’s extra liberal and on-line Democratic voices. Hawaii Sen. Brian Schatz posted on X: “I know this guy is a Republican and all but I swear you could win all the electoral votes with this message in 28.”
Curtis, the Republican senator, stated Cox’s urging of Americans to log out social media was “one of the wisest things I think he said today.”
Cox additionally drew reward from conservative media shops for his highlighting of Utah’s response to Kirk’s demise. “There was no rioting. There was no looting. There were no cars set on fire. There was no violence. There were vigils and prayers and people coming together to share the humanity,” he stated.
Moore, usually talked about as a possible 2028 Democratic presidential contender himself, stated if Cox — who received a hard-fought 2020 gubernatorial main — needs to run for the White House, he shouldn’t be underestimated.
“Anyone who thinks that his message could not resonate in the Republican Party, I think you’re underestimating the hunger the country has for unified leadership — for a person who brings us together rather than tearing us apart,” Moore stated. “And I think you’re also underestimating Spencer Cox.”