Sports Properties | June 23, 2022
LOS ANGELES – USC and Sprouts Farmers Market have introduced a long-term dedication to sponsorship particular to girls’s athletics via partnerships with USC and the Pac-12 Conference, together with different particular person partnership offers.
“USC Athletics is very proud of the rich tradition of excellence of our Women of Troy athletic programs,” stated Joyce Bell Limbrick, USC’s government senior affiliate athletic director and senior girl administrator. “The Women of Troy have earned 36 team and 118 individual national championships and continue to excel in the classroom and beyond. As we celebrate and recognize the impact of the 50th anniversary of Title IX, USC Athletics is thrilled to partner with Sprouts Farmers Market to enhance and amplify our commitment to support our female student-athletes and sport programs.”
In addition to its funding in these partnerships, Sprouts can even assist 50 particular person Name, Image and Likeness (NIL) offers with feminine student-athletes from a number of colleges throughout the Pac-12.
“As we celebrate the 50th anniversary of Title IX, we are reminded of the progress that has been made in the women’s sports industry over the past five decades,” stated Timmi Zalatoris, senior vice chairman of human assets at Sprouts. “When we think about the next 50 years of gender equality, Sprouts is committed to the contagious momentum and remains invested in growing and changing the landscape of women’s sports for years to come.”
The newest announcement coincides with June 23, the fiftieth anniversary of Title IX, which prohibits sex-based discrimination in colleges and instructional packages.
“USC has a rich history of success across its women’s programs,” stated Drew DeHart, vice chairman/common supervisor at USC Sports Properties and Playfly Sports. “We’re proud to partner with a brand that’s committed to the empowering women programs at USC.”
In January 2022, the NCAA kicked off its celebration of the fiftieth anniversary of Title IX and will proceed to honor the historic landmark regulation all through 2022 and into 2023.
About Sprouts Farmers Market, Inc.
Sprouts is the place the place goodness grows. True to its farm-stand heritage, Sprouts presents a novel grocery expertise that includes an open structure with contemporary produce on the coronary heart of the shop. Sprouts evokes wellness naturally with a fastidiously curated assortment of better-for-you merchandise paired with purpose-driven folks. The wholesome grocer continues to deliver the most recent in healthful, modern merchandise made with lifestyle-friendly elements comparable to natural, plant-based and gluten-free. Headquartered in Phoenix, and one of many largest and quickest rising specialty retailers of contemporary, pure and natural meals in the United States, Sprouts employs roughly 31,000 group members and operates roughly 380 shops in 23 states nationwide. To be taught extra about Sprouts, and the nice it brings communities, go to about.sprouts.com.
About Playfly Sports
Playfly Sports is a full-service sports activities advertising firm working the place sports activities advertising, media & expertise converge. Playfly Sports drives outcome-based options for manufacturers reaching roughly 83% of all US sports activities followers producing over 230bn impressions annually in professional, school, and highschool sports activities. Utilizing the affect and sturdiness of native sports activities fandom, Playfly Sports unique rights within the NBA, NHL, MLB, NCAA, esports, and highschool sectors drive worth for our native, regional, and nationwide model companions. Playfly’s insights-infused multimedia and tech platforms drive innovation via scaled linear, digital, in-venue, and experiential advertising and engagement belongings. Playfly Sports has the distinctive capacity to accomplice, innovate, and advance the aspirations of athletes, manufacturers, tutorial establishments, and sports activities followers throughout the U.S. Playfly Sports is Igniting Brands via the Love of Fans. Visit Playfly Sports on-line at playfly.com and observe Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.