“The 50 wasn’t close enough to know my limits,” Lawrence tells NCS Sport. “That is why I am doing the ‘Conquer 100.'”

Lawrence, recognized to many as the “Iron Cowboy” is doing these 1000’s of miles close to his house in Lindon City, Utah. He began on March 1 and hopes to finish the feat on June 8.

“People always say chase your dreams, but when you’re chasing something, you never catch it,” says Lawrence’s spouse Sunny, explaining the reasoning behind the title “Conquer 100.”

“With this, I was like, it’s got to be something powerful, you own it, you are the master and you’re conquering it.”

Lawrence uses 'wingmen' to pace his speed, and also provide moral support.Lawrence uses 'wingmen' to pace his speed, and also provide moral support.

Pushing the limits

By finishing the ‘Conquer 100,’ Lawrence needs to set a brand new benchmark of human efficiency and endurance.

He’s additionally fundraising, saying all proceeds generated from his problem are being donated to Operation Underground Railroad, a not-for-profit group utilizing former CIA and Navy Seal operatives to eradicate youngster intercourse trafficking.

“I do what I do to raise money for charity and to challenge myself to see what the limits are for my mind and body,” says Lawrence, who celebrated his forty fifth birthday alongside a thirty eighth successive every day triathlon on April 7.

“My first endurance challenge was a four-mile fun run on Thanksgiving Day,” he remembers. “At least it felt like an endurance event when I did it in 2004.”

“James was a gym rat,” says Sunny. “He’d just go to the gym and lift weights. I had run for fitness and said, you know, let’s do this race.

“It was troublesome for him and I used to be like, you’ve got to be kidding me. How can that be exhausting for you?

“I had always wanted to run a marathon and signed us up, but I would have never known that that four-mile fun run would have turned into this entire career.”

After their marathon collectively James Lawrence found triathlon.

“It was one small step at a time,” he explains. “Over a decade I took it up a notch, stayed consistent, and climbed the ladder to extreme endurance.

“I’ve at all times loved particular person sports activities having grown up a wrestler, after which taking up golf. Triathlon was a pure transition for me so far as difficult the thoughts and the physique.”

Lawrence celebrated his 45th birthday on the same day as completing 38 successive triathlons. Lawrence celebrated his 45th birthday on the same day as completing 38 successive triathlons.

Lawrence is reported to have accomplished the most half-distance triathlons in a 12 months, 2011, earlier than shifting on to interrupt information in the full-distance self-discipline in 2012.

The “50.50.50” — 50 full-distance triathlons in 50 days across 50 states — took the idea of endurance competition to another level.

“It undoubtedly was a logistical nightmare,’ remembers Lawrence. “An experience we will forever remember.”

Traveling all through the US in 2015 — as the Amazon documentary “Iron Cowboy: The Story of the 50.50.50 Triathlon” particulars — tools went lacking, sneakers bought misplaced, and the Lawrence household, together with all 5 kids, lived and slept in a rented RV.

“That naivety,” says Sunny. “Not knowing how hard it was going to be, was probably the greatest gift we’ve ever been given. We might’ve chickened out, but we were like, oh, no, we totally got this.

“When you are in it and it is depressing, you are like, effectively, we bought to see it by means of.”

Family is important to Lawrence and his eldest daughter Lucy — now full-time student and business manager — would meet her father to run the final 5km each day.

“Nothing nice is ever completed on our personal,” Lawrence says. “And I’ve been so blessed to undergo this journey with my household. They are all the things.”

Lawrence runs 26.2 miles (42.195km) every day, and plans to do it 100 consecutive times.Lawrence runs 26.2 miles (42.195km) every day, and plans to do it 100 consecutive times.

Lessons learnt

Logistics were not the only difficulties Lawrence faced. On day six of the 50, he tore a shoulder muscle and had to swim the next 44 days with one arm, while another day — due to sleep deprivation — he fell asleep while cycling, tumbling onto the road.

By day eight he was suffering from such severe dehydration that he passed out, and was subsequently administered with an intravenous drip (IV) of saline solution to recover.

The injuries and a tropical storm forced the “Iron Cowboy” and team to arrange indoor facilities in a number of states to enable him to complete the required daily distances on static equipment such as a cross trainer, an elliptical machine that replicates the motion of running without the impact.

That meant Guinness would not ratify the 50.50.50 for the world record; Lawrence’s use of an IV also led to hostility and accusations of cheating on social media.

The World Anti-Doping Agency (WADA), did not immediately respond to NCS’s request for comment, but according to the Amazon documentary, IV use within two weeks of a triathlon event was regarded as doping, and subsequently WADA changed their rules to appreciate extreme endurance challenges such as the “50.50.50.”

However, Lawrence has admitted using an elliptical machine did reduce the credibility of his achievement.

Further controversy ensued when Lawrence didn’t provide a direct link for people to donate money to the charity he supported throughout the challenge — the Jamie Oliver Food Foundation, which aimed to alleviate childhood obesity — and he was accused of charity fraud.

The now defunct foundation denied this was the case, eventually making a link available, and Lawrence tells NCS that the eventual fundraising figure reached $80,000.

Up early, the Iron Cowboy starts his swim shortly after 5am.Up early, the Iron Cowboy starts his swim shortly after 5am.

Recovery again house

After what he’d put his physique by means of, Lawrence knew when he dedicated to the “Conquer 100” in the fall of 2020, his preparation had to change.

With health testing at UCLA, and medical data being monitored daily through Biostrap, his team acknowledged that he needed to use “each choice he can to get well,” including body massages every night, magnetic pads, red light therapy, a hyperbaric chamber, and rapid reboot compression boots.

Lawrence is also sleeping far more — an average of seven hours a night. His diet includes fruit, sandwiches, Hi-Chews, Swedish fish, salads, green smoothies with protein powders, and “as many potatoes as I can” he says.

His weight — for someone completing such a huge amount of intense exercise — has stayed remarkably consistent according to his team.

On day 38 as he celebrated his 45th birthday, the Iron Cowboy was joined by a large group.On day 38 as he celebrated his 45th birthday, the Iron Cowboy was joined by a large group.

Your own version of hard

Lawrence knew it was impossible to train a human body for 100 full distance triathlons, and says he used a gradual process of low impact, “heavy” bike, “low run quantity” and consistent swim and weight training so that the first 10 triathlons would prime him for the next 10 and so on.

He explains that he wanted to feel fresh at the start as “10% undertrained is best than 1% overtrained.”

The plan worked and just like during the “50.50.50,” Lawrence says he felt his body “break” after three weeks, and then bounce back.

“It was unimaginable to see my physique change and act as if it had a thoughts of its personal,” says Lawrence.

After his first day running, the 'Iron Cowboy' had another 4,220km to run.After his first day running, the 'Iron Cowboy' had another 4,220km to run.

Being near house in Utah, home familiarity and native help has helped banish recollections of the poisonous response he suffered on-line over the “50.50.50.”

Sunny emphasizes, the threat has been “non-existent.”

“Not one particular person. I do not know if it is as a result of folks know he can do it, or as a result of of the trigger,” she says. “This time round nothing, it is such a good looking factor.”

“The neighborhood loves it,” admits Lawrence. “Particularly our hometown, Lindon City. They have bent over backwards for us.

“Everyone is engaged and supportive, it has been an incredible experience.”

On April 19th the Iron Cowboy completed his 50th consecutive full distance triathlon.On April 19th the Iron Cowboy completed his 50th consecutive full distance triathlon.
A look at his social media additionally reveals lot of interplay together with his endeavor — from kids to housewives, and athletes to motion figures.

“I love to empower people to do their own version of hard,” he says. “It is kind of fun to do the impossible.”

Lawrence says he met his fundraising goal of $100,000 by day 38, and now previous the midway mark in his ‘Conquer 100’ try, the Iron Cowboy is once more in file breaking territory.

“I mentally feel great,” he confirms. “I’m stronger than I was for the 50 … there is a lot of work to be done, and I am respecting the journey.”



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