--- title: "Tina Knowles launched hair care line Cécred with daughter Beyoncé after years of mixing custom hair treatments" url: https://newscentral.site/tina-knowles-launched-hair-care-line-cecred-with-daughter-beyonce/ language: en publisher: "News Central Site" section: "Business" published: 2026-10-14T18:33:54.000Z updated: 2026-10-16T00:05:52.956Z id: 9c9e73b0-f81e-47cf-9326-b94a57778ac4 source: "Fortune https://fortune.com/2026/10/14/tina-knowles-cecred-daughter-beyonce-hair-salon/" attribution: "Link to https://newscentral.site/tina-knowles-launched-hair-care-line-cecred-with-daughter-beyonce/ and name News Central Site when you quote or summarize this story." --- # Tina Knowles launched hair care line Cécred with daughter Beyoncé after years of mixing custom hair treatments Tina Knowles has developed custom treatments for her salon clients using products with human hair ground into them. Tina Knowles has been in business for four decades, and she's still innovating. At her Houston hair salon, where her career began, she experimented with custom treatments to give her clients' hair a boost. The matriarch of the Knowles family, Tina got creative with products that had human hair ground into them to add protein, mixing butter and hot olive oil for extra moisture and balance. Her daughters, Beyoncé and Solange, even worked in the salon as she perfected her techniques. Tina's dream was always to simplify the process of caring for one's hair by creating a product that could do it all in one step. She told senior writer Sheryl Estrada at the Fortune Most Powerful Women Summit that this vision was shared by Beyoncé, who had experienced Tina's custom treatments firsthand. The financial backing for Cécred came from Beyoncé herself, who decided against taking outside investors on board. The costs were deemed too high, and potential investors wanted a product that would only lie on top of hair to make it feel smooth, rather than one that could penetrate all textures. Tina's experience running her salon over the years has given her unique insight into what women want from their hair care products. The success of Cécred's hair care products can be attributed in part to the loyalty of Knowles' customers, who have become unwitting brand ambassadors through their enthusiastic endorsement of the line. Knowles' own entrepreneurial spirit was sparked by her need to support herself and her children after her marriage ended. This drive led her to establish the Headliners salon, which quickly became a popular destination for professional women seeking high-quality hair care in a time-efficient manner. At Knowles' salon, clients were guaranteed a quick turnaround, if they weren't satisfied with their service within 15 minutes, they would receive a full refund. This focus on customer satisfaction helped build trust and loyalty among Knowles' clientele. Knowles' own experiences as a stylist for Destiny's Child during the group's rise to fame also informed her approach to hair care. She later co-founded a fashion label, demonstrating her versatility and creativity in the beauty industry. Cécred has made a significant impact since its launch two years ago, with the brand expanding into new markets and winning numerous awards within the beauty industry. The line's success is all the more impressive given the rigorous testing process that Knowles' team undertakes to ensure their products meet the diverse needs of consumers from around the world. Knowles' personal experiences have undoubtedly influenced her approach to business. Following two divorces, she has spoken candidly about how these events have shaped her perspective on life. The first divorce at 59 left her feeling defeated, but Knowles rebounded by refocusing on herself and rediscovering old passions. She explained that during this period, she revisited museums and art books, taking time to prioritize her own interests. By doing so, Knowles was able to regain a sense of purpose and direction in her life. Her experiences serve as a testament to the human capacity for resilience and adaptability. Knowles has also spoken about the impact of not being recognized or credited for her work during her past relationships. She acknowledged that many women often go unacknowledged, assuming their contributions are simply part of their role. This realization has since driven her to be more vocal and assertive in claiming recognition for her accomplishments. As she navigated a second divorce at 70, Knowles found herself reflecting on the significance of these life events. She recognized that they presented opportunities for growth and self-discovery. Writing became an essential outlet during this period, allowing her to set down accurate records about her family's history. Today, Knowles channels her energy into philanthropy, a cause she is eager to pursue full-time in the coming years. As chair of BeyGOOD, Beyoncé's charitable foundation, as well as her own Waco charity, Knowles works tirelessly to make a positive impact on communities through initiatives like mentoring girls from Los Angeles and providing them with valuable life skills. Tina Knowles is set to breathe new life into Los Angeles' Leimert Park with her plans for the Vision Theatre. The theatre had been a long-held dream of actress Marla Gibbs, who had invested in it and aimed to turn it into a performing arts center before losing the building due to riots. Knowles has an admirable track record of taking on new challenges, having made several career pivots over the years. Her advice for younger generations is to give every endeavor their full commitment and learn from any setbacks that may arise. A strong work ethic and humility are key to her approach. Being authentically yourself is Knowles' guiding principle in both personal and professional pursuits. --- Source: [Fortune](https://fortune.com/2026/10/14/tina-knowles-cecred-daughter-beyonce-hair-salon/) Published by News Central Site: https://newscentral.site/tina-knowles-launched-hair-care-line-cecred-with-daughter-beyonce/