---
title: "Tiger Sisters Partner with Vox Media's Podcast Network"
url: https://newscentral.site/tiger-sisters-partner-with-vox-media-s-podcast-network/
language: en
publisher: "News Central Site"
section: "Business"
published: 2026-10-15T12:00:01.000Z
updated: 2026-10-15T14:24:31.075Z
id: ec6daf11-94fb-47ea-9186-d2de60bf149b
source: "Business Insider https://www.businessinsider.com/the-tiger-sisters-podcast-join-vox-media-expand-live-events-2026-10"
attribution: "Link to https://newscentral.site/tiger-sisters-partner-with-vox-media-s-podcast-network/ and name News Central Site when you quote or summarize this story."
---

# Tiger Sisters Partner with Vox Media's Podcast Network

Vox will handle sales, marketing, and distribution for The Tiger Sisters podcast after it ranked highly on Spotify.

The Tiger Sisters, a popular podcast hosted by Cherie and Jean Luo, have made significant strides in their media brand by partnering with Vox Media's Podcast Network.

This move will see Vox take on key responsibilities such as sales, marketing, and distribution for the show, which has consistently ranked high on Spotify, including peaking at number one in business and number three overall in the US.

The Tiger Sisters' podcast is a prime example of professionals leveraging their careers to create content that appeals to an educated, female audience, making them attractive to advertisers looking to reach this demographic.

As part of their growing media presence, Cherie and Jean have also launched a Substack platform and plan to embark on a live tour next spring, with stops in major cities such as New York, Los Angeles, San Francisco, and Toronto.

Lillian Xu, Vice President of Vox Media's podcast business, credits the Tiger Sisters' success to their unique blend of expertise and perspective. According to Xu, the sisters offer a valuable resource for those seeking guidance on work and life, aligning with Vox's existing podcasts focused on business and technology.

The Tiger Sisters' decision to seek professional help allowed them to focus on content creation rather than managing every aspect of their brand. This strategic move follows the signing of six-figure brand partnerships, which they achieved through their own efforts before bringing in external assistance. Their business model has been shaped by self-reliance, with a emphasis on bootstrapping and independent growth.

Jean Luo commented on the Tiger Sisters' approach, describing it as "very scrappy" yet well-received by audiences. This attitude is reflected in their live events, such as a recent free concert held at the Spotify Theater in downtown Los Angeles. The event drew 150 attendees and featured a diverse range of performances, including singing and meet-and-greets.

The success of this initial live event solidified plans for a larger tour, with stops scheduled in major cities across the US.

The sisters' entrepreneurial spirit has led them to explore various business ventures beyond their media brand. One such venture is Sisters Matcha, a matcha tea company that was inspired by Cherie Luo's experience interning on a tea farm in Japan.

This diversification of their business portfolio reflects the Luos' willingness to take calculated risks and experiment with different formats. They have also been actively exploring new mediums for their media brand, seeking out opportunities to expand its reach and impact.

Cherie Luo's background in making dance videos during the pandemic inadvertently sparked an idea for a podcast that has since gained traction. The sisters' decision to start Tiger Sisters as a bootstrapped operation with their own savings demonstrates their commitment to maintaining creative control over their projects.

The Tiger Sisters have diversified their content over time by incorporating emotional elements and engaging with their audience through question-and-answer sessions. They have also introduced new series, such as a three-part examination of friendship that combines research from top institutions like Harvard and Stanford.

The sisters believe they've discovered a winning formula for sustainable content creation, which involves merging academic research with their own personal experiences and presenting it in an engaging case-study format. According to Cherie Luo, the brand's long-term goal is to continue producing high-quality content as long as there is audience interest and viability.

---
Source: [Business Insider](https://www.businessinsider.com/the-tiger-sisters-podcast-join-vox-media-expand-live-events-2026-10)  
Published by News Central Site: https://newscentral.site/tiger-sisters-partner-with-vox-media-s-podcast-network/