Written by Megan C. Hills, NCS

Luxury jewellery model Tiffany & Co. is promoting men’s engagement rings for the primary time in its 184-year historical past.

Amid reports of growing demand for high quality jewellery amongst male customers, the brand new designs mark a serious departure for the American jeweler, which is understood for its traditional solitaire engagement rings for girls.

Available at Tiffany’s flagship New York retailer from this month, the vary is known as the Charles Tiffany Setting after the corporate’s founder, Charles Lewis Tiffany.

The design was impressed by traditional signets and is available in both a titanium or platinum setting. The thickset rings function angular beveled edges and a glowing middle diamond as much as 5 carats in measurement.

The model stated in a press launch the road “honors the jeweler’s long-standing legacy in love and inclusivity, paving the way for new traditions.”

A gray titanium diamond ring from Tiffany & Co's new line.

A grey titanium diamond ring from Tiffany & Co’s new line. Credit: Tiffany & Co.

Tiffany & Co. started promoting diamond engagement rings in 1886 with the introduction of the Tiffany Setting, which stays one among its finest recognized types to this point. Engagement jewellery varieties an important a part of the enterprise, making up 26% of the corporate’s income final 12 months, in keeping with Business of Fashion.

Emerging development

With same-sex marriages acknowledged in almost 30 countries, jewelers like Brilliant Earth have begun providing gender-neutral engagement ring designs in current months. Other unbiased jewelers, reminiscent of Stephen Einhorn, provide traces particularly aimed toward LGBTQ {couples}.
In its 2019 Wedding Report, vogue search platform Lyst stated there had been a surge of curiosity in men’s engagement rings on its web site, with search quantity leaping 66% from 2018 to 2019. As nicely as proving common amongst LGBTQ {couples}, male engagement rings have additionally been popularized by celebrities together with Ed Sheeran, who wore an engagement ring designed by his then-fiancée Cherry Seaborn, and Michael Bublé, who was given a easy engagement band by his former spouse Luisana Lopilato.
The rings are available with round brilliant or emerald-cut diamonds.

The rings can be found with spherical sensible or emerald-cut diamonds. Credit: Tiffany & Co.

Designer Narcisa Pheres, whose eponymous high quality jewellery line has been worn by celebrities together with Rihanna and Beyoncé, stated that she discovered the concept of girls proposing to men “quite romantic.” While she would not at present promote male engagement rings, she lately launched a gender-fluid necklace line and has beforehand tailored her designs for men — most notably a hoop for Joe Jonas to put on to the 2019 Met Gala.

“With all this feminism and women empowerment talk, why can’t we propose as well?” she stated over e-mail. “And since Tiffany (& Co) was the brand that pushed the diamond engagement ring to start with, it’s the perfect time for the brand to reinvent itself and adapt to the 21st-century consumer.”

Pheres additionally famous that the broader jewellery market has been “changing and adapting to new trends and standards” up to now 5 years, with stars like Harry Styles championing unisex jewellery and galvanizing others to observe go well with.

“You see on the red carpet men wearing huge Baroque-style brooches or big diamond rings, necklaces (and so on),” she stated. “The biggest influence obviously (has) been (the) music industry, pop art and lots of the young celebrities or influencers wearing more and more fine jewelry in public.

“Gender fluidity is a social development, not simply for jewellery, (and) we’ll see rather more of it.”

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