---
title: "Tiffany & Co. Hosts Holiday Fête at Fifth Avenue Flagship Store in New York City"
url: https://newscentral.site/tiffany-co-hosts-holiday-fete-at-fifth-avenue-flagship-store-in-new/
language: en
publisher: "News Central Site"
section: "Style"
published: 2026-11-11T15:41:09.000Z
updated: 2026-11-11T18:37:03.758Z
id: 1906afb3-04f7-48bf-8e43-b77037b1f09c
source: "Vogue https://www.vogue.com/slideshow/amanda-seyfried-tiffany-and-co-bird-on-a-rock-holiday-party"
attribution: "Link to https://newscentral.site/tiffany-co-hosts-holiday-fete-at-fifth-avenue-flagship-store-in-new/ and name News Central Site when you quote or summarize this story."
---

# Tiffany & Co. Hosts Holiday Fête at Fifth Avenue Flagship Store in New York City

The evening event was hosted by actress Amanda Seyfried and featured a festive atmosphere with snowflake-covered facade and twinkling lights.

Tiffany & Co. kicked off the holiday season with a festive fête at its iconic Fifth Avenue flagship store in New York City. The evening event was hosted by actress Amanda Seyfried, who has recently been named as one of the House's newest ambassadors.

Seyfried played a special role in the celebration, as she was tasked with illuminating the famous Bird on a Rock installation outside the store. This majestic display is one of Tiffany & Co.'s most recognizable symbols, and it was adorned with thousands of diamonds for the occasion.

Guests arrived at the event dressed to impress, taking in the sights and sounds of the holiday season. As they made their way into the Fifth Avenue flagship, they were greeted by a snowflake-covered facade that shone brightly in Tiffany Blue, the House's signature color. The twinkling lights of the Landmark building across the street added to the festive atmosphere.

Upon entering the store, guests were transported into a winter wonderland. The floor-to-ceiling windows showcased sparkling displays of Tiffany & Co.'s finest pieces, while trays laden with Tiffany Blue martinis and hors d'oeuvres such as petite paninis and micro tuna crispy rice bites tempted their taste buds.

As she mingled with guests, Amanda Seyfried's enthusiasm was palpable, reflecting her excitement about being a part of this special event.

For Seyfried, Tiffany & Co.'s iconic Bird on a Rock is more than just a symbol of luxury, it represents a legacy that has been woven into the fabric of American culture.

The actress believes that Tiffany's commitment to craftsmanship and tradition sets it apart from other jewelry brands, making it a true treasure trove of heritage pieces.

Seyfried shared her own personal connection to the brand, explaining that its classic designs evoke a sense of nostalgia and timelessness.

As the crowd gathered near the beautifully crafted tree made from countless iconic Blue Boxes, Matthieu Garnier, president and CEO of Tiffany & Co. North America, took a moment to reflect on the significance of gifts during the holiday season.

Garnier's words, "Love is a gift," resonated deeply as he referenced the brand's 2026 holiday campaign, which aims to highlight the importance of gifting items that will become treasured family heirlooms. These keepsakes have the power to bridge generations and create lasting connections between loved ones.

The Bird on a Rock design, originally created by Jean Schlumberger in 1965, has stood the test of time as one such iconic piece intended to be passed down through families. Its revival in Tiffany & Co.'s campaign serves as a reminder of the enduring value of quality and timeless craftsmanship.

As Seyfried added the final touch to the tree with a Tiffany ornament, the Bird on a Rock came to life, casting a warm glow over the bustling streets below, signaling the official start of the holiday season.

---
Source: [Vogue](https://www.vogue.com/slideshow/amanda-seyfried-tiffany-and-co-bird-on-a-rock-holiday-party)  
Published by News Central Site: https://newscentral.site/tiffany-co-hosts-holiday-fete-at-fifth-avenue-flagship-store-in-new/