The “Barbie Loves the Ocean” assortment, which has a summer time theme, comes with three dolls, a seashore shack play set and a starter assortment play set.
The toy firm is teaming up with plastics recycling firm Envision Plastics, a significant recycler of HDPE merchandise, and the fabric will probably be sourced from areas in Mexico’s Baja peninsula that are attempting to mitigate plastic waste air pollution.
Each doll within the “Barbie Loves the Ocean” set prices $10, whereas the seashore shack play set prices $20 and the starter assortment play set $10. As a part of Barbie’s vlog collection on YouTube, Mattel will pair the dolls’ launch with a new video known as “Barbie Shares How We can All Protect the Planet.”
The new Barbie line and Barbie training initiatives are Mattel’s newest transfer in reaching its sustainability objectives. The 76-year-old toy firm beforehand dedicated to utilizing 100% recycled, recyclable or bio-based plastic supplies throughout all of its merchandise and packaging by 2030.
Finding options to plastic is essential to tackling local weather change, and adopting “eco-friendly” advertising and merchandise is vital for corporations as shoppers are more and more acutely aware about how their selections have an effect on the planet.