Barbie play set from the "Barbie Loves the Ocean" collection


The “Barbie Loves the Ocean” assortment, which has a summer time theme, comes with three dolls, a seashore shack play set and a starter assortment play set.

The toy firm is teaming up with plastics recycling firm Envision Plastics, a significant recycler of HDPE merchandise, and the fabric will probably be sourced from areas in Mexico’s Baja peninsula that are attempting to mitigate plastic waste air pollution.

“Our sustainability efforts represent the next step in Barbie’s social mission and evolution,” Lisa McKnight, senior vice chairman at Mattel (MAT) and world head of the corporate’s Barbie and Dolls portfolio, advised NCS Business. “To truly show the next generation they can be anything, we must do our part in protecting the planet, reducing our environmental impact, and promoting sustainable everyday behaviors,” she added.
Barbie play set from the "Barbie Loves the Ocean" collectionBarbie play set from the "Barbie Loves the Ocean" collection

Each doll within the “Barbie Loves the Ocean” set prices $10, whereas the seashore shack play set prices $20 and the starter assortment play set $10. As a part of Barbie’s vlog collection on YouTube, Mattel will pair the dolls’ launch with a new video known as “Barbie Shares How We can All Protect the Planet.”

The new Barbie line and Barbie training initiatives are Mattel’s newest transfer in reaching its sustainability objectives. The 76-year-old toy firm beforehand dedicated to utilizing 100% recycled, recyclable or bio-based plastic supplies throughout all of its merchandise and packaging by 2030.

In May, the toy firm introduced that it was launching a program known as “Mattel Playback,” which inspires shoppers to ship Mattel their previous toys, and the corporate can reuse the supplies for future Mattel merchandise. The program kicked off with Barbie and two different Mattel manufacturers — Matchbox and MEGA toys — and types will probably be added to this system going ahead.
The pandemic created an unanticipated surge in demand for toys as dad and mom hunkered down with kids at dwelling.
Mattel is not alone in its eco-efforts, as many large toy companies are attempting to develop into extra eco-friendly after a long time of counting on environmentally harmful plastic of their merchandise and packaging.

Finding options to plastic is essential to tackling local weather change, and adopting “eco-friendly” advertising and merchandise is vital for corporations as shoppers are more and more acutely aware about how their selections have an effect on the planet.

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