The Charmed Life of Bruce Bozzi

The extra Mr. Bozzi thought of it, the extra he realized that a lot of his id got here from others. He was “the son of” on the Palm. In 2016, Mr. Bozzi married Bryan Lourd, the omnipotent Hollywood agent, and have become “the husband of.” In movie star tabloids, Mr. Bozzi has long been identified as “the best friend of” Andy Cohen, the boisterous media persona; they’ve been BFFs for practically 30 years. (Yes, Mr. Diller has hosted them on his yacht.)

“These relationships are extremely important to Bruce,” mentioned Sarah Jessica Parker, who has been close to Mr. Bozzi since the 1990s. “But so much of his Palm life was about others — everybody else, everybody else — that I think he wants to be his own person and be seen as his own man.”

Mr. Bozzi toyed with opening a restaurant of his personal, perhaps a boîte with the speakeasy vibe of the original Palm. He checked out actual property in New York’s theater district however determined in opposition to it. “I still have too many wounds from the other,” he mentioned.

Mr. Bozzi and Mr. Lourd, who dwell in Beverly Hills, even have a 14-year-old daughter. “I don’t want to be an absentee father,” Mr. Bozzi mentioned quietly. “I almost never saw my dad as a kid.”

Instead, he has got down to change into a liquor magnate and star podcaster.

Mujen Spirits, based by Mr. Bozzi and a pal, Sondra Baker, began rolling out in November. It’s a line of Japanese shochu, a colorless and odorless spirit distilled from rice. Ms. Baker’s husband, Kenneth Orkin, a start-up investor and entrepreneur, can also be a Mujen accomplice. The moneymaking alternatives are attractive: Casamigos, the tequila model fronted by George Clooney, bought in 2017 for roughly $1 billion, and Aviation American Gin, co-founded by Ryan Reynolds, traded in 2020 for $610 million.

Mujen acquired a burst of publicity on Dec. 31, when Mr. Cohen and Anderson Cooper drank it while hosting NCS’s “New Year’s Eve Live.”

With information from