Swalwell tweeted the ad Friday with the message, “Thank you @taylorswift13, for voicing what #OnlyTheYoung can do. Let’s run!”
The ad, which can be distributed over social media in the final days of the 2020 campaign, marks the first time that Swift has licensed a tune to a campaign, the Swalwell campaign stated.
The ad options photos from marches and protests over the previous 4 years, calling consideration to the Covid-19 pandemic, racial injustice, the local weather disaster, and immigration. It additionally contains audio and video footage of Democratic presidential nominee Joe Biden and working mate Kamala Harris.
Swalwell, who’s working for re-election in California, says he first heard Swift’s “Only the Young” tune in January when Swift launched her Miss Americana Documentary on Netflix.
To Swalwell, the tune is, “an anthem for 2020 and a call to action for the youth vote,” he advised NCS.
According to the California Democrat, his campaign despatched Taylor Swift a “cold pitch,” final Friday asking for permission to use Swift’s “Only The Young” tune in its new ad.
While Swalwell didn’t communicate to Swift personally, the Swalwell campaign was granted permission to use her tune.
“They responded quickly and worked with us to get what’s called a gratis license,” Sawalwell stated, which signifies that Swift allowed the Swalwell campaign to use the tune free of cost.
Swalwell stated he believes youth voter turnout may very well be “consequential” in the 2020 election, noting that “our health in this pandemic, our future as far as this economy that’s been brought to its knees, and healing the country over racial injustice,” are at stake.
Those points are resonating with young folks, Swalwell advised NCS.
He stated he hopes having the tune in the ad, which incorporates the lyrics, “Only the young can run,” will encourage young voters to get out to the polls this weekend and on Election Day.
“They’ve marched for years on these issues,” Swalwell advised NCS. “The song calls on people to run, and essentially run to the polls.”