--- title: "Tarte Cosmetics Internship Application Attracts Attention with Unconventional Approach" url: https://newscentral.site/tarte-cosmetics-internship-application-attracts-attention/ language: en publisher: "News Central Site" section: "Business" published: 2026-10-19T09:05:01.000Z updated: 2026-10-19T11:34:58.165Z id: e2e30c8e-b837-4315-824d-1e12a2cffff3 source: "Business Insider https://www.businessinsider.com/landed-dream-internship-posting-tiktok-get-attention-2026-10" attribution: "Link to https://newscentral.site/tarte-cosmetics-internship-application-attracts-attention/ and name News Central Site when you quote or summarize this story." --- # Tarte Cosmetics Internship Application Attracts Attention with Unconventional Approach A college student submitted an application for a summer internship at Tarte Cosmetics in New York City through a program initiated by Maureen Kelly. A determined college student submitted her application for a highly competitive summer internship at Tarte Cosmetics in New York City. The internship was made available through a program initiated by the company's founder and CEO, Maureen Kelly. To increase her chances of getting noticed among thousands of applicants, the student took an unconventional approach. She created a 'Legally Blonde'-inspired TikTok video showcasing her personality and highlighting her skills in both beauty and comedy. This was not an easy decision for the student, who had been focusing on more serious academic pursuits at Chapman University. She was double majoring in economics and public relations, with plans to transition into a traditional business or finance career after completing her sophomore year. Growing up in Nebraska but attending school in Southern California presented a challenge when it came to summer breaks. Going back home wasn't a viable option for me, as I had grown accustomed to the coastal lifestyle and didn't want to trade it for a more rural experience. To increase my chances of getting noticed by potential employers, I knew I needed to take proactive steps. Posting videos online felt like a natural way to showcase my skills and personality, especially since I was applying for a marketing role at Tarte. Inspired by the iconic Harvard admissions video from Legally Blonde, I created an "Elle Woods-style" application video that showcased my passion for working with the brand. The goal was to demonstrate that I not only had the necessary qualifications but also the drive and enthusiasm to succeed in the role. I didn't hold back on creativity, making a fun and entertaining video that highlighted my strengths and abilities. It felt a little unconventional, but I believed it was worth taking a chance on. The initial response to my TikTok video was a surprise. A simple message saying they enjoyed my content and wanted to schedule an interview caught me off guard. I had been trying to stand out from other job applicants, but this was not what I had expected. A paid internship on the social media team at Tarte Cosmetics followed, which allowed me to relocate to New York for three months. What began as a creative experiment turned into my entry point into the beauty industry. This experience was more than just a temporary gig. As winter approached, Tarte offered me the chance to return for the summer of 2025, and I accepted their offer despite initial reservations that it might be a one-off opportunity. It felt like I had found a career path that combined my interests in comedy, public relations, and storytelling. I was tasked with contributing to campaigns featuring well-known brands, which gave me valuable experience working alongside industry professionals who had built Tarte from the ground up. In today's competitive job market, traditional career advice emphasizing professionalism and networking may not be enough to stand out from the crowd. With many companies receiving a high volume of applications and requests for coffee chats, it can be challenging to get noticed. To capture the attention of a CEO or industry professional, one may need to think outside the box and showcase their skills in a more creative way. This could involve leveraging social media platforms like TikTok to share unique content that highlights one's abilities and personality. While taking risks and putting oneself out there can be uncomfortable, it is often necessary for achieving success. Even if an attempt does not yield the desired outcome, it should not reflect negatively on one's character or worth. Instead, one should maintain a confident mindset, believing that they would be a valuable asset to any organization. Ultimately, getting hired into a full-time position requires a combination of strategy and luck. By being open to unconventional approaches and taking calculated risks, individuals can increase their chances of landing their dream job. --- Source: [Business Insider](https://www.businessinsider.com/landed-dream-internship-posting-tiktok-get-attention-2026-10) Published by News Central Site: https://newscentral.site/tarte-cosmetics-internship-application-attracts-attention/