Taco Bell to open first digital-only U.S. location in Times Square

Taco Bell’s new Times Square location

Source: Taco Bell

Taco Bell will open its first digital-only U.S. restaurant on Wednesday in New York’s Times Square.

To purchase a Crunchwrap Supreme or smooth taco, clients can have to place a digital order forward of their go to or use one of many 10 self-order kiosks contained in the restaurant. The kiosks may also be used to purchase Taco Bell souvenirs. The location, inside the long-lasting Paramount Building, additionally encompasses a separate entrance for cellular and supply order pick-up from cubbies.

The simplified design is anticipated to preserve workers of the Yum Brands chain from turning into overwhelmed. Times Square is often one of many metropolis’s busiest vacationer hotspots, with an estimated 50 million guests yearly. Darden Restaurants’ Olive Garden restaurant in Times Square is the chain’s busiest, though it has taken a success through the coronavirus pandemic, like most eateries that depend on vacationer visitors.

Other restaurant chains, like Starbucks and Chipotle Mexican Grill, have additionally been opening digital-only restaurants as their on-line gross sales surge. The new design is supposed to lower down on sq. footage and put off lengthy, winding strains throughout busy instances. Taco Bell opened its first digital-only location final yr, in the Wembley part of London.

Taco Bell’s resolution to open a digital-only restaurant in the United States follows the success of its Cantina format, which was meant to assist it deepen its city footprint. It is testing the design in suburban markets.

Cantina eating places are smaller and are extra fashionable and upscale, that includes open kitchens and alcohol on the menu. Taco Bell has already opened greater than 20 Cantinas throughout New York’s 5 boroughs. The Times Square location consists of all the typical options of a Cantina, apart from menu boards.