straws from seaweed, founded by Hawaiian


At Sunday Motor Co. Café in Madison, New Jersey, clients are sampling the newest in biodegradable non-plastic utensils. Specifically, straws fabricated from seaweed.

The dispenser says, “Designed to Disappear,” which is precisely what the co-founder of sustainable start-up Loliware envisioned.

Chelsea Briganti, who goes by “Sea,” was born and raised in Hawaii, the place, as a toddler, she remembered pristine shorelines.

“And I noticed steadily over the years, as I got older, that there was a ton of plastic pollution in the ocean and on the shoreline. And of course, this had a big impact on me, watching that happen,” she stated.

That’s why Brigani founded Loliware in 2015, which began in Silicon Valley and in addition has an workplace in New York City.

“The triple planetary emergency is a serious one: That’s plastic pollution, climate change and biodiversity loss, so we’ve made it our mission to address this with sea technology,” stated Briganti.

Loliware takes seaweed, mills it down after which combines it with colour, minerals, and water. The outcomes are seaweed-based pellets as an alternative of plastic pellets. These might be fed into an everyday plastic manufacturing machine to make utensils.

“Sea technology is a competitive technology to replace plastic at scale, because it’s high performing, cost competitive, scalable, and regenerative. So it’s the most sustainable alternative to plastic on the market,” stated Briganti.

In an more and more aggressive market for plastic alternate options, Loliware’s straws appear to be passing the sip check.

“I would take this over a paper straw because this doesn’t feel soggy and it holds its texture,” stated Hetal Kothari, a buyer on the Sunday Motor Co Café. “I’m vegetarian, so it makes it even, I guess, more appealing to come to places which have these kinds of options.”

Renee and Vick Orderman, homeowners of the Sunday Motor Co Café, stated they selected the seaweed different after sampling some soggy paper alternate options. They additionally discovered the associated fee, which may be very barely dearer than plastic, a plus.

“It’s expensive for small businesses to choose sustainable, eco-friendly products, so we try to do whatever we can, and this was one of those items,” stated Vick.

Loliware’s merchandise are aggressive in value as a result of they are often made on the identical gear as plastic. They work with Sinclair & Rush, headquartered in Arnold, Missouri, to fabricate their merchandise on current plastic molds. While they’re making straws now, they count on to broaden into different merchandise like cups. They additionally hope to make use of Sinclair & Rush’s worldwide manufacturing amenities to achieve abroad markets.

“Next year our new model launches where we essentially offer sea technology to all manufacturers worldwide to replace dozens if not hundreds of single use plastics next year,” stated Briganti.

Loliware’s greatest buyer to date is the Cornerstone Restaurant Group, however Briganti stated it’s including new companions shortly. Backers embrace H/L Ventures, City Rock Venture Partners, Sustainable Ocean Alliance, Geekdom Fund, The Field Group and Sinclair & Rush. The firm has raised simply over $12 million so far.