(NCS) — Just as Grape Nuts come back to stores, Americans are confronted with one more scarcity — this time, of oat milk at some Starbucks cafes.
But now, a mere month later, some Starbucks’ oat milk followers say they’ve discovered themselves unable to order their new favourite drinks.
Some are significantly put out by the absence of the iced brown sugar shaken espresso, made with oat milk, which has amassed its personal fans on-line (one favorably in contrast it to “a brown sugar pop tart.”)
Starbucks stated on Tuesday that some places have been out of oat milk however didn’t specify how widespread the issue was.
“Due to high demand, some customers may experience a temporary shortage of oat milk at their store,” a Starbucks spokesperson instructed NCS Business on Tuesday, adding that prospects can anticipate oat milk to be again “soon” with out providing a particular timeframe. In the meantime, they could contemplate swapping in soy milk, almond milk or coconut milk as a substitute, the corporate advised.
Starbucks isn’t attributing the scarcity to the recognition of particular drinks, the spokesperson stated, however famous that the drinks launched this spring have been resonating with prospects. Those embrace the brown sugar espresso, in addition to an iced chocolate almond milk shaken espresso and a honey oat milk latte.
The espresso chain has leaned into its oat milk lineup as shopper demand for plant-based milk alternate options continues to develop. US oat milk gross sales grew 138% over the previous yr, in accordance to Nielsen information.
“Probably the most dominant shift in consumer behavior is this whole shift to plant-based,” stated Starbucks CEO Kevin Johnson throughout a January name with analysts. “This is why we’ve introduced all the alternative milks, whether it’s almond milk, soy milk [or] oat milk,” he stated.
Oatly has additionally been getting consideration.
Over the summer season, the corporate scored a $200 million investment from a Blackstone-led funding group that included Oprah Winfrey, Natalie Portman, Jay-Z’s leisure company and former Starbucks CEO Howard Schultz. In February, it stated it filed confidential IPO forms with the SEC. The transfer is “the first official step towards pursuing a potential IPO,” Sara Fletcher, an Oatly spokesperson, stated on the time.
As Starbucks sees excessive demand for its oat milk merchandise, Oatly, its provider, is battling its personal issues. The firm has struggled with provide constraints as a result of of pandemic-related development delays on a facility in Utah, which was supposed to open final yr and is barely beginning to come on-line now, Oatly stated.
Starbucks and Oatly didn’t touch upon whether or not the availability constraints have been straight associated to the short-term shortages that some Starbucks places are going through.
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