NEW YORK–(BUSINESS WIRE)–Sportradar, the world’s main supplier of sports activities knowledge intelligence and sport leisure options, immediately publicizes that it has entered right into a definitive settlement to accumulate Synergy Sports, pioneers in automated sports activities expertise options and the market chief in knowledge and video analytics within the U.S. College and Professional sports activities area. The acquisition enhances and extends Sportradar’s 360-degree product suite, in addition to helps the corporate’s drive to deepen & broaden its relationships with key sports activities organizations globally. The acquisition is anticipated to shut within the second quarter, topic to customary situations and regulatory approvals.

In the U.S., Sportradar is the official accomplice of the NBA, NFL, NHL and MLB, whereas Synergy Sports has league-wide relationships with the NBA and MLB, in addition to all of NCAA Division I girls’s and males’s basketball and over 90% of NCAA Division I males’s baseball. Internationally, Synergy’s landmark partnership with FIBA to create the “FIBA Connected Stadium” offers basketball groups, leagues and federations with a full end-to-end expertise platform providing automated video manufacturing and graphics. This mixture of Synergy’s U.S. and International enterprise will probably be a seamless match into Sportradar’s imaginative and prescient for the persevering with evolution of the best way sports activities content material will probably be created, digitized and delivered.

In addition, Sportradar will construct on the recognition of Synergy Sports’ best-inbreed video expertise, Synergy Automated Camera System, by layering on prime its personal video and OTT product suite enabling the event of deeper technology-enabled relationships with sports activities organizations.

Carsten Koerl, Sportradar Group CEO, mentioned: “Sportradar is the main knowledge and expertise supplier to betting operators in addition to media corporations and sports activities leagues globally. Adding Synergy Sports to the Sportradar household will develop our product providing into U.S. school sports activities knowledge and video analytics and additional cements {our relationships} with the foremost sports activities organizations within the U.S. and all over the world.

“We have huge respect for the talented, energetic and passionate management team that Nick Maywald and Mark Silver have built at Synergy Sports. Like Sportradar, their focus is always sport and the customer, and we are looking forward to working with them to expand the business and unlock exciting new commercial opportunities for our sports partners.”

Nick Maywald, Executive Chairman of Synergy Sports, mentioned: “Sportradar is the perfect partner to accelerate the evolution of Synergy Sports in the U.S. and around the world. Our team is extremely excited to become part of the Sportradar story, the global leader in understanding and leveraging the power of sports data and content. Their extensive knowledge in providing mission-critical content to all types of sports-related customer groups complements our technology-based league relationships centered around our video technology and analytics products. Data is in the DNA of both companies and this partnership will deepen our relationships with both Professional and College sports in the U.S. and internationally.”

About Sportradar

Sportradar is a worldwide supplier of sports activities betting and sports activities leisure services. Established in 2001, the corporate occupies a singular place on the intersection of the sports activities, media and betting industries, offering sports activities federations, information media, client platforms and sports activities betting operators with a spread of options to assist develop their enterprise. Sportradar employs over 2,400 individuals in additional than 30 areas all over the world. It is our dedication to wonderful service, high quality and reliability that makes us the trusted accomplice of greater than 1,000 corporations in over 80 nations and official accomplice of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyse and ship insights from greater than 400,000 matches yearly throughout 60 sports activities. With deep business relationships, Sportradar isn’t just redefining the sports activities fan expertise; it additionally safeguards the sports activities themselves by its Integrity Services division and advocacy for an integrity-driven atmosphere for all concerned.

About Synergy Sports

Synergy Sports is the market chief in knowledge and video analytics within the U.S. College and Professional sports activities area and has created a full suite of innovative automated expertise options to serve groups, leagues and federations all over the world. Synergy Sports was created in 2020 by merging Atrium Sports, Synergy Sports Technology and Keemotion into one firm. Synergy Sports presents sports activities organizations a single supply for computervision and AI-driven video and knowledge options. Their ecosystem of game-changing expertise coupled with intensive sports activities partnerships reduces the complexity and prices of video seize, stay sport manufacturing and content material distribution. This permits gamers, coaches, groups, leagues and federations to give attention to enhancing their efficiency on the sector, followers to have distinctive experiences off the sector and content material house owners to share in industrial alternatives for sustainable development. The firm serves over 4000 shoppers all over the world and has partnerships with the NBA, MLB and FIBA. Synergy Sports employs over 400 individuals in 35 nations all over the world. To be taught extra, please go to www.synergysports.com or observe Synergy Sports on Twitter and LinkedIn.

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