The Tokyo Olympics brings collectively an untold variety of tales of athletes and their struggles, dedication and victories. Brian Meyer ’11 helps deliver these tales to gentle to their followers and to the world.
Meyer is account director at the artistic company 160over90, the lead advertising company for Visa’s Olympic and Paralympic athlete sponsorship program, “Team Visa,” which sponsors athletes from all around the world. Meyer helps handle the Team Visa program, working with a group to coordinate the athletes’ media and advertising appearances.
“In the years leading up to the Games, we help to build the strategic marketing plan for the program, conduct research and make recommendations of athletes to partner with, negotiate contracts and then ultimately manage the relationships with the athletes and their agents,” Meyer says.
In the lead as much as the Games and all through the Olympics, all of the work comes collectively as athletes are entrance and middle to the world.
“We manage all of the activations and ways in which Visa presents their athletes; this could include managing creative approvals, appearances (in-person or virtual) and social media posts,” he says.
For the Tokyo Olympics, Team Visa contains 102 athletes from world wide, representing 54 international locations and 28 sports activities. The group contains Simone Biles of the U.S., gymnastics; Megan Rapinoe of the U.S., soccer; Katie Ledecky of the U.S., swimming; Oksana Masters of the U.S., para biking; Gabriel Medina of Brazil, browsing; Mariana Pajon of Colombia, BMX racing; Kanoa Igarashi of Japan, browsing; PV Sindhu of India, badminton; and Sky Brown of Great Britain, skateboarding.
Meyer, who graduated with a sport administration diploma from the Falk College of Sport and Human Dynamics, is in Tokyo for the Games. “Most of the Visa team is based in central Tokyo, in the area known as Marunouchi, near Tokyo Station, which is close to the Visa office,” says Meyer, who took half within the Falk College’s inaugural Olympic Odyssey class and journey, which explores the historical past of the video games and features a journey to go to Olympic cities.
What’s one of the best a part of working with the Olympians? “Getting to know and develop relationships with athletes from all different countries, sports, backgrounds and cultures, and having the opportunity to hear and help tell their stories,” Meyer says.
Meyer, who labored with athletes for the Rio 2016 video games and the PyeongChang 2018 video games, is worked up to see the entire athletes’ exhausting work come to fruition. “Getting to see our athletes—with whom we’ve built relationships for years—compete and succeed is always what I look forward to. Because for most of them, they only get a chance to be in the spotlight every four years; it makes it extra special,” he says.
Revisiting a metropolis he got here to know after the PyeongChang Olympics may also be a spotlight.
“I’m excited to get back to Tokyo to experience the city and culture there,” Meyer says. “I went there for a few days after the PyeongChang Games in 2018 and have been looking forward to returning ever since.”