Karin Giefer, MFA Lighting Design '04 (bottom right) appeared on the “Responsible Innovation: Move Fast and Fix ThingsKarin Giefer, MFA Lighting Design '04 (bottom right) appeared on the “Responsible Innovation: Move Fast and Fix Things
Karin Giefer, MFA Lighting Design ’04 (backside proper) appeared on the “Responsible Innovation: Move Fast and Fix Things” panel

March 18, 2021

South by Southwest Highlights Transdisciplinary, Innovative Alumni Work

“What Are NFT’s, Anyway? One Just Sold For $69 Million” acknowledged a current headline in The New York Times, which accompanied a narrative about “nonfungible tokens” (NFT’s) and the way one offered at a Christies’ public sale for $69 million. The story is one in all many current articles by the media to attempt to clarify what, precisely, is happening with cryptocurrency, blockchain expertise, the artwork world, and past.

At this 12 months’s South by Southwest (SXSW) pageant, at the moment going down nearly, Vladislav Ginzburg, BS Liberal Arts ‘12, hosted a conversation about “The Future of Monetizing IP and Digital Content.” The discussion he hosted touched on everything from defining what an NFT is to how brands and content creators can capture more of the value they create using the new blockchain technology, as well as how to educate people about how they can engage with NFT’s.

Speaking concerning the music trade and the way it can make the most of NFT’s, Ginzburg famous that “The way that fans experience their favorite artist might vary from artist to artist, genre to genre. Understanding the culture around that fandom is so important. Blockchain makes digital better, so we have to think about how we can make that fan culture a little bit better.”

Elsewhere on the interactive pageant, Karin Giefer, MFA Lighting Design ‘04, appeared on a panel dialogue about “Responsible Innovation: Move Fast and Fix Things,” the place as a design chief at Amazon, she is uniquely positioned to design expertise that may assist construct a more healthy, extra sustainable future.

“I don’t know what responsible innovation is, because it’s something that is changing every single day,” defined Giefer throughout the dialog. “Just like our universe, it is expanding. There are more and more places for all of us to be in that space, which means this is a really exciting time because everyone has a seat at the table. I think of it like a global group project.”

Alumni had been additionally concerned within the performing arts side of SXSW, as Oliver Lewin, BA Contemporary Music ‘14, premiered Before Your Eyes, a virtual film he directed that allows viewers to go on “An emotional first-person narrative where you control the story—and affect its outcomes—with your real-life blinks. Through this innovative technique you will experience a soul’s journey into the afterlife, as a lifetime flashes earlier than your eyes.”

Mickey Liddell, AAS Interior Design ‘89, produced the brand new documentary Introducing, Selma Blair, which follows the actress and activist as she fights to take management of her private well being after revealing her prognosis of Multiple Sclerosis in 2018.

Finally, Jillian Hervey, BA The Arts ‘11, who sings beneath the moniker Lion Babe, additionally carried out on the pageant.

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