Union Minister of State (Independent Charge) for Science and Technology; Earth Sciences and Minister of State for PMO, Department of Atomic Energy, Department of Space, Personnel, Public Grievances and Pensions, Dr. Jitendra Singh as we speak chaired a brainstorming session on “Effective Government Communication” with Secretaries and senior officers of the Ministries and Departments below his cost.
The assembly, held right here as we speak, centered on enhancing public communication methods and adopting revolutionary methods to make authorities messages extra relatable, clear, and impactful.
Participating within the session had been Rachna Shah, Secretary, Department of Personnel and Training (DoPT); V. Srinivas, Secretary, Department of Administrative Reforms and Public Grievances (DARPG) and Department of Pension and Pensioners’ Welfare (DoPPW); Dr. Abhay Karandikar, Secretary, Department of Science and Technology (DST); Dr. M. Ravichandran, Secretary, Ministry of Earth Sciences; and Dr. N. Kalaiselvi, Secretary, Department of Scientific and Industrial Research (DSIR) and Director General, Council of Scientific and Industrial Research (CSIR). Senior officers from these departments, together with key communication specialists, additionally took half.
During the discussions, Dr. Jitendra Singh emphasised the significance of simplifying science communication by adopting a storytelling strategy. He mentioned that even probably the most advanced scientific achievements may very well be higher appreciated by the general public when defined in easy, relatable narratives. The Minister directed all scientific establishments and laboratories below his ministries to establish and share at the least two success tales that may be successfully communicated to the general public, showcasing how their work immediately advantages society.
Highlighting the necessity for consistency in outreach, Dr. Jitendra Singh referred to as upon the departments to undertake a “whole-of-government” strategy to communication, making certain that messages throughout ministries are aligned and reinforce the broader objectives of the federal government. He famous that efficient communication is not only about info dissemination however about constructing belief, creating consciousness, and galvanizing participation amongst residents.
Dr. Jitendra Singh has on a number of events underscored the necessity for communication that’s genuine, inclusive, and related to individuals’s lives. He has maintained that the federal government’s efforts, significantly in science, know-how, and administrative reforms, should attain residents in a language they perceive and a format they relate to.
The session additionally featured detailed shows from senior officers throughout the federal government communication ecosystem, every providing insights drawn from their respective domains. Principal Director General Dhirendra Ojha spoke concerning the rising significance of clear, credible, and well timed communication in a quickly evolving media atmosphere. He underlined that authorities communication as we speak should transcend press releases and official statements, focusing as an alternative on proactive engagement, transparency, and consistency in messaging. He emphasised that credibility stays the cornerstone of efficient communication, particularly in an age of misinformation and fragmented media consumption.
Director General, New Media Wing, B Narayanan, highlighted how digital platforms have reworked the way in which residents entry and interact with authorities info. He identified that the digital medium presents not simply pace but additionally inclusivity, enabling messages to achieve individuals throughout geographies and demographics. He shared examples of how short-form movies, interactive graphics, and multilingual content material have improved citizen outreach and urged departments to leverage new media instruments extra strategically for real-time engagement.
Joint Secretary, Ministry of Information and Broadcasting, Senthil Rajan, spoke on the necessity for a “whole-of-society” strategy in communication, stressing that efficient public messaging requires coordination not solely amongst authorities departments but additionally with stakeholders resembling civil society, academia, and the personal sector. He famous that partnerships with group organizations and influencers might improve public understanding and participation in key nationwide initiatives.
CEO, MyGov, Nand Kumarum, shared insights on how MyGov has developed as a two-way communication platform connecting the federal government and residents. He highlighted the success of MyGov in crowd-sourcing concepts, suggestions, and inventive inputs for presidency campaigns, thereby strengthening participatory governance. He additionally mentioned plans to broaden MyGov’s engagement by means of regional languages and local-level initiatives to make sure inclusivity and deeper citizen involvement.
Earlier, Secretary DoPT, Rachna Shah, delivered the welcome deal with, and Secretary DARPG, V. Srinivas, shared the profitable communication practices adopted by his division in driving key campaigns and reforms.
The brainstorming session mirrored a collective dedication amongst departments to boost public communication and make it an integral a part of governance. By specializing in storytelling, collaboration, and digital engagement, the ministries goal to bridge the hole between coverage and the individuals it serves.
