Rolls-Royce hits sales record in Q1 as wealthy demand luxury cars

Rolls-Royce Ghost


Rolls-Royce Motor Cars had its finest quarter in its116-year historical past, setting a sales record in the primary quarter as the world’s wealthy snapped up its $330,000 SUV and different fashions.

The luxury automobile firm, which is owned by BMW, delivered 1,380 cars in the primary quarter, up 62% from the identical quarter in 2020 as the pandemic began impacting sales and manufacturing. The quarter set a record for the corporate, surpassing its earlier excessive in 2019.

The firm mentioned demand is particularly robust for its the Cullinan, its practically 3-ton SUV that begins at $335,000 however sometimes sells for over $400,000 with choices and customizations. Sales are additionally robust for its new Ghost mannequin, which begins round $332,000 and has an optionally available LED inside roof to simulate a starry sky.

Rolls-Royce’s record-breaking quarter gives the newest signal that the world’s wealthy, who’ve added trillions of {dollars} to their wealth for the reason that begin of the pandemic due to rising markets, are able to spend. Other high-end automobile corporations, like Bentley and Lamborghini, have additionally seen robust latest sales.

Rolls-Royce mentioned demand continues to stay robust “with order books extending well into the second half of 2021.”

“We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements,” CEO, Torsten Muller-Otvos, mentioned in a press release.

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