The new Reese's makeup line.


The sweet model is teaming up with make-up firm HipDot for a limited-edition assortment that features a eye shadow palettes in “milk chocolate” and “white chocolate” with six shades in every, in addition to two lip balms and two make-up brushes.

The launch is the newest addition to a record of meals manufacturers which might be venturing into the sweetness area. Peeps recently teamed up with HipDot for a shiny assortment of eye shadows and make-up sponges. And in March, Chipotle (CMG) teamed up with e.l.f. Cosmetics to launch an eyeshadow palette, “Make it Hot” lip gloss, a sponge set and a make-up bag.
Reese’s candy has satisfied millions of taste buds for so long, and when the opportunity came along to offer fans a new way to tap their other senses, it was too sweet of a deal to pass up,” Jeff Sellinger, CEO of HipDot Cosmetics, mentioned of the partnership.
The new Reese's makeup line.The new Reese's makeup line.

The limited-edition assortment comes as the sweetness business recovers from getting slammed by the pandemic. Mask sporting and the work-from-home routine has pummeled cosmetics gross sales as shoppers embrace a low-maintenance way of life. Makeup gross sales dropped 34% in 2020 in contrast to the prior 12 months, in accordance to market analysis agency NPD.

But as extra Americans get vaccinated and start to return to work, firms like Sephora are taking note, pushing forward to entice consumers exterior of struggling malls. And grocery supply firm Instacart recently added make-up to the record of products that customers should buy via its supply platform.
The Reese’s make-up assortment is now on the market on Ulta.com, HipDot.com, Hersheyland.com and Hershey’s Chocolate World areas.

NCS’s Parija Kavilanz contributed to this report.

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