Metro Manila (NCS Philippines, July 22) — Filipino photojournalist Jilson Tiu has determined to withdraw as one of many brand ambassadors of Canon Philippines after the corporate confronted backlash for a marketing campaign void of variety.

Canon on Monday launched its checklist of brand ambassadors for 2021 composed of 11 male photographers from totally different fields.

It was closely criticized for not together with any girl or LGBTQ+ photographers within the lineup.

In a statement, Canon Marketing Philippines Inc. mentioned it helps digicam fanatics and content material creators no matter gender, tradition, customs, language, or race.

Netizens, nonetheless, identified that the assertion was a “non-apology.”

Tiu broke his silence on Wednesday. Clueless concerning the particulars behind the marketing campaign, he mentioned he was hopeful a girl may be added to the roster, which was revealed in batches.

A photographer working with Canon for years now, Tiu mentioned this incident was his “tipping point” and he was dropping the chance to change into one of many brand’s ambassadors.

“What I don’t like is they didn’t apologize for the mistake that they’ve done,” he mentioned in a Facebook put up. “They should make up for it and apologize publicly.”

Tiu mentioned his determination took place after the conclusion that he doesn’t have the identical rules as the brand.

“Thank you Canon for the three years, I will continue to use your camera as a tool, but I don’t want to be an ambassador to a brand that doesn’t align with my principles,” the lensman said.

“Paalam at salamat, magkaiba tayo ng daan na nilalakaran [Good bye and thank you. We are taking different paths],” he added.

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