By Cheri Mossburg, NCS
Updated September 13, 2021:
The Squaw Valley Alpine Meadows ski resort has introduced it’ll change its title to Palisades Tahoe, efficient instantly.
“Today marks the first day of the next chapter of our resort’s storied history,” the resort wrote in a message posted to its web site and social media accounts. “While the name may be new, the legend and legacy of these valleys continue on, now as Palisades Tahoe.”
The Washoe Tribe was a part of the decision-making course of on the brand new title.
Original article continues beneath.
Squaw Valley Alpine Meadows resort will likely be altering its title after the 2021 spring ski season, acknowledging that the phrase “squaw” is taken into account a “racist and sexist slur,” according to a statement posted on the resort’s website and social media accounts.
The firm determined to drop the derogatory title after outreach to Native American teams, together with the native Washoe Tribe. When the resort was named in 1949, there was no intent to be derogatory or offensive, the Tahoe-area resort said.
The phrase “squaw” was launched by Lewis and Clark in 1805 and utilized by early fur merchants and trappers, according to the University of Idaho. In at the moment’s social context, Native Americans perceive the time period to be a slur.
“With the momentum of recognition and accountability we are seeing around the country, we have reached the conclusion that now is the right time to acknowledge a change needs to happen,” mentioned Ron Cohen, president and COO of Squaw Valley Alpine Meadows. “While we love our local history and the memories, we all associate with this place as it has been named for so long, we are confronted with the overwhelming evidence that the term ‘squaw’ is considered offensive.”
The mountain resort is thought for its skiing and snowboarding and offered venues for the 1960 Winter Olympic Games.
“As much as we cherish the memories we associate with our resort name, we must accept that these emotional attachments do not justify our continuing use of a word that is widely accepted to be a racist and sexist slur,” Cohen mentioned. “We will find a new name that reflects our core values, storied past, and respect for all those who have enjoyed this land.”
The course of to find out the resort’s new title is scheduled to start instantly. A renaming mission staff lead by resort management will handle the choice and an announcement is deliberate for 2021.
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NCS’s Lilit Marcus and Kelsie Smith contributed to this report.