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USATSI

Starting this season, the NFL could have official sports betting companions for the primary time in league historical past. As introduced Thursday, the NFL has struck a multiyear settlement with Caesars Entertainment, DraftKings and FanDuel, granting all three companions unique entry to sure NFL content for retail and sports betting, in addition to paving the way in which for integration of betting content into NFL Network broadcasts as quickly as this fall.

Quite a lot of NFL teams, like skilled franchises in different leagues, had already partnered with firms for official sports betting cooperation. (The Giants, for instance, partnered with DraftKings in September 2020, whereas the Jets struck a deal with BetMGM for the same partnership two years earlier). The NFL, nonetheless, had but to designate official betting companions prior to Thursday.

Its multiyear deal with Caesars, DraftKings and FanDuel will imply a number of issues: First, every of the businesses shall be permitted unique entry to NFL content, like logos, highlights and logos; in addition to alternatives to combine their very own content into NFL Media properties like NFL.com and the NFL app. Caesars shall be tasked with a presence at key NFL occasions just like the 2022 Pro Bowl and 2022 NFL Draft in Las Vegas, in addition to in its on-line iGaming area. Each accomplice can even be permitted to produce NFL-themed free-to-play video games.

DraftKings and FanDuel shall be permitted to incorporate NFL highlights, footage and Next Gen Stats content into their platforms. Perhaps most notably, FanDuel can even work with the NFL on pregame integration alternatives on NFL Network for the seven regular-season video games the community will air in 2021.

“The way fans consume sports years from now will look drastically different, and it will be due in part to forward-thinking collaborations like our expanded relationship with the NFL today as an official sports betting and exclusive daily fantasy sports partner,” DraftKings CEO Jason Robins said in a league statement. “We share the same vision as the NFL on fan engagement and believe this agreement will lead to new innovations that will ultimately enhance both the product on the field and on the screen.”

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