New low-cost iPad and iPad mini unveiled

Apple proclaims new low-cost iPad, iPad Mini

Apple iPad

Source: Apple Inc.

Apple CEO Tim Cook moved onto product bulletins, beginning with a brand new iPad. The video was recorded in an empty auditorium.

Apple’s lowest-cost iPad, merely referred to as iPad, is getting an replace with a sooner A13 processor and a greater, 12 megapixel front-facing digicam for higher video calls, like on Zoom. It’s bought a wider lens to seize extra individuals in a single scene and can have an LTE wi-fi connection.

It prices $329 with 64GB of storage. That’s extra storage however the identical beginning value as earlier than. It goes on sale subsequent week.

iPad Mini

Source: Apple Inc.

Apple additionally introduced a brand new iPad Mini, which has a smaller 8.3-inch display. It has a redesign that includes new, flatter design language, just like the iPhone 12. It has smaller bezels with no fingerprint sensor on the entrance and is available in a number of colours, together with purple. It has a 12-megapixel rear digicam and stereo audio system.

iPad Mini

Source: Apple Inc.

The TouchID sensor has been constructed into the highest button, which turns the display on and off. It makes use of an USB-C connector, as an alternative of Apple’s proprietary Lightning connector. It can assist a 5G wi-fi connection. It works with Apple’s stylus, the second-generation Pencil.

It begins at $499 and hits shops subsequent week, Apple stated.

Apple previews reveals on its streaming service, Apple TV+

Ted Lasso on Apple TV+

Source: Apple Inc.

Apple opened its present not with new {hardware}, however with a brief video highlighting a few of its reveals on its Apple TV+ streaming service. Apple is bankrolling billions of {dollars} of latest video content material, together with reveals starring Reese Witherspoon and Jon Stewart. It prices $4.99 monthly or is bundled with different Apple companies, and the corporate has by no means revealed subscriber numbers. — Kif Leswing

Event kicks off with montage of California landscapes, Cook takes the stage

Tim Cook opens the Apple Event on Sept. 14th, 2021.

Source: Apple Inc.

Invites to this occasion sported the tagline “California streaming,” and it’s opening with a music video going down in a number of main California landmarks, together with among the many redwood timber and in Los Angeles downtown. Apple’s headquarters is in Cupertino, California, a suburb of San Jose.

Apple CEO Tim Cook took the stage shortly afterwards, and praised the state, calling it a spot for individuals with massive ambitions and massive desires. — Kif Leswing

Over 300,000 viewers have tuned into Apple’s YouTube livestream

Five minutes earlier than Apple’s present is because of begin, 352,908 individuals are streaming the occasion on YouTube. It’s an indication that Apple nonetheless can generate immense shopper demand for its new devices by means of its coordinated launch occasions.

Last yr, over 1.5 million people tuned into Apple’s September livestream launch, which didn’t embody the iPhone 12 announcement.

The product launch can be being streamed on Apple’s website. — Kif Leswing

Apple ought to announce an iOS 15 launch date right this moment

Apple’s subsequent massive iPhone software program replace, iOS 15, will ship on the latest iPhones. But which means we must also anticipate a launch date for the software program on older iPhones. Last yr, Apple launched iOS 14 on Sept. 16. regardless that the brand new iPhones did not launch till October. I anticipate we’ll see the iOS 15 launch pegged someday within the coming weeks.

IOS 15 contains a variety of new updates. It has assist for FaceTime calls with Android and Windows customers and modifications to iMessage that make it easier to hold monitor of images and hyperlinks individuals have despatched you.

One of my favourite options, Focus, lets you turn off notifications from sure apps while you need your iPhone to cease bugging you. Apple is working to add drivers licenses into Apple Wallet, too. But FaceTime SharePlay, which is able to allow you to watch reveals on Disney+, Apple TV+ and different supported apps with pals, will not be obtainable proper at launch.

— Todd Haselton

Apple’s on-line retailer is down, per custom

Customers who need to purchase some merchandise on should wait till the launch occasion right this moment is over. Apple has stopped taking orders on its on-line retailer, as is its custom going again for many years. “Be right back,” Apple’s web site says to prospects making an attempt to put an order.

Apple has the expertise to replace its retailer with out downtime, however it retains the observe going as a result of now prospects will not purchase final yr’s iPhone finally yr’s costs minutes earlier than the brand new one is revealed. It additionally builds hype for Tuesday’s launch — on the expense of some hours of gross sales it in all probability makes up when the positioning goes again on-line.

–Kif Leswing

Tim Cook teases bulletins from Joshua Tree National Park

Earlier on Tuesday, Apple CEO Tim Cook teased the iPhone occasion on Twitter with a publish exhibiting an image that seemed to be snapped in Joshua Tree National Park.

“Good morning from somewhere a little different this time,” Cook stated within the tweet. “We’re California streaming in 3 hours! See you soon.”

Since the beginning of the pandemic, Apple has streamed pre-recorded occasions from its headquarters in Cupertino, Calif. Before the pandemic, Apple usually invited its companions and the press to splashy occasions held on the Steve Jobs Theater on its campus.

— Todd Haselton

Will provide constraints have an effect on new iPhone pricing?

It’s no secret pc chip shortages are impacting industries from vehicles to smartphones. Apple even gave a warning throughout its final earnings name that iPhone manufacturing might really feel the constraints.

So, if it is costing Apple extra to provide iPhones this yr, will Apple have to boost costs to maintain its margins? Or will it eat the prices to maintain iPhone costs the identical?

We’ve seen blended reactions from different tech {hardware} makers. Roku, for instance, stated in its final earnings report that it stored its TV streaming units the identical value regardless that provide constraints have been rising manufacturing prices.

On the opposite hand, Sonos just lately raised costs of a few of its merchandise to make up for the elevated manufacturing prices.

We’ll see how Apple offers with the difficulty when it proclaims iPhone pricing in the direction of the top of its occasion Tuesday.

–Steve Kovach

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