NCS is establishing a brand new creator-focused division as social media influencers more and more form information consumption, notably amongst youthful audiences.
The community’s worldwide division introduced “NCS Creators,” a brand new unit primarily based in its Middle East hub in Media City Qatar, Doha. The initiative features a 30-minute weekly present scheduled to launch on October 23, per The Hollywood Reporter.
According to Meara Erdozain, Senior Vice President of Programming at NCS International, the present “is unlike any show we have ever launched” and “will reflect how our younger audiences are engaging with stories and will deliver compelling, entertaining content in a multitude of ways.”
The unit will deal with “news-adjacent topics and stories that feel real, relevant, and relatable,” with content material masking “AI, tech, art, culture, sport, and social trends,” in line with the corporate.
According to current findings from the Pew Research Center, 21% of Americans frequently obtain information from social media creators. The pattern is very distinguished amongst youthful demographics, with 37% of adults aged 18-29 turning to creators for information content material.
Competition Format
Job listings for the brand new group describe a competition-themed method to information content material manufacturing.
“The weekly linear show is a high-stakes storytelling challenge where two teams of content creators go head-to-head. At the start of the week, they choose a topic to tackle and set out to craft the most compelling stories around that topic,” the itemizing states. “Viewers get a front-row seat to their creative process – brainstorming, scripting, filming, editing, and refining their work – before the teams present their final pieces in an energetic live showdown.”
Andrew Potter, previously a producer at Vice Media, will lead the group.
NCS’s Digital Transformation
The new creator-focused unit represents one ingredient of NCS’s digital reorganization below CEO Mark Thompson, who joined the community two years in the past. Earlier this yr, Thompson applied a restructuring that included lots of of job cuts whereas investing $70 million towards shifting “NCS’s gravity towards the platforms and products where the audience themselves are shifting.”
Other current initiatives embrace the launch of a digital paywall on NCS.com and the deliberate debut of a brand new streaming product in fall 2025 as a part of NCS’s expanded subscription providing.