EDITOR’S NOTE: Featuring the good, the dangerous and the ugly, ‘Look of the Week’ is a common sequence devoted to unpacking the most talked about outfit of the final seven days.
Gwyneth Paltrow’s new line, GWYN, is crammed with tasteful charcoal and moss inexperienced coloured chunky knit cardigans, minimalist boat-neck blouses and unassuming mid-length navy pleated skirts. Made for the “dynamic women that do it all,” based on the model, the garments are stylish, basic and largely unidentifiable — precisely what Paltrow herself typically wears. But at Gucci’s Spring-Summer 2026 present at Milan Fashion Week, Paltrow defected from her function as queen of quiet luxury and went full logomania.
Her pussybow shirt, belted midi skirt and thigh-high boots have been head-to-toe Gucci, with virtually each inch monogrammed. It’s a departure from the reigning development of garments that whisper wealth via their minimize, fiber composition or sluggish manufacturing course of.
Although she has lengthy been related to elegant minimalism, Paltrow’s popularity as a stealth luxury loyalist reached new heights when she appeared in an Utah courtroom in 2023 over a skiing accident. (The jury discovered the star not accountable for accidents sustained by a man who sued her after the two collided on a slope in 2016, and dominated in favor of her counterclaim).
During the civil trial, she made headlines for her rigorously curated sequence of understated, if-you-know-you-know trendy appears that have been price 1000’s: akin to a plain cream Loro Piana turtleneck sweater that retailed for over $2,000. “Billionaire chic,” the media wrote.
But on Wednesday Paltrow proved she was no sartorial one-trick-pony, as a substitute choosing an outfit that will have felt proper at dwelling on the set of “House of Gucci” (2021). It was becoming, with the air of experimentation and newness that surrounded the model’s first present with new inventive director Demna at the helm. The Georgian designer, who joins the home from Balenciaga, offered a movie crammed with dramatic, kitschy appears from feather-trimmed monogrammed poncho attire to tiger-print fur coats. It was a far cry from the clear traces and pared-down imaginative and prescient of Sabato de Sarno, who Demna changed earlier this 12 months.
It looks like each Paltrow and Gucci are having a break from quiet luxury — for now.