Exterior of the 2019 Lamborghini Urus with a base retail value beginning at $200,000.
Adam Jeffery | CNBC
Lamborghini reported record earnings in 2020 as its rich clients — particularly in China — rode the worldwide bull market in model.
Despite a compulsory manufacturing unit shutdown of over two months in the course of the Covid-19 pandemic, the “raging bull” of the auto world delivered 7,430 vehicles in 2020, down solely 9% from the record excessive in 2019. Sales topped 1.6 billion euros ($1.9 billion on the present alternate charge), down 11% from 2019, however the firm stated earnings elevated to a record excessive as clients ordered extra dear, extremely custom-made vehicles.
The outlook for 2021 seems to be even brighter as hovering shares and asset values world wide enhance the fortunes of rich automotive consumers. Wealth creation from cryptocurrencies, particular function acquisition corporations, IPOs and firm takeovers has additionally created a brand new era of youthful tremendous automotive consumers.
Lamborghini CEO Stephan Winkelmann informed CNBC the corporate already has 9 months of orders booked for 2021.
“It’s a bit like with the stock markets,” Winklemann stated. “The buyer’s spirits are up, they can’t wait to the moment to get out again and to enjoy life.”
Lamborghini, which is owned by Volkswagen Group, can also be benefitting from the success of its $220,000 SUV, the Urus. The firm’s whole manufacturing has greater than doubled because it began delivering the Urus in 2018.
Winkelmann stated China is predicted to change into the corporate’s second-largest market this yr, changing Germany, for the primary time. The U.S. continues to be far and away Lamborghini’s market, with supply of two,224 vehicles in 2020.
The largest problem for Lamborghini, together with different sports-car corporations like Ferrari, McLaren and Bugatti, is the tightening of emissions laws world wide and the shift to electric automobiles. With Teslas now about to rocket from 0-60 mph in lower than two seconds, sports activities automotive corporations that rose to fame by constructing ever-faster, louder engines and dramatic designs now have to redefine themselves in an electric world.
At the identical time, additionally they should proceed pleasing their clients — rich car-collectors who love the emotion and really feel of roaring V-8 and V-12 engines.
Lamborghini hasn’t introduced plans for an EV, however Winkelmann hinted that bulletins may very well be coming in April.
“At the end of the day, we have to look forward to what is going to happen in five to 10 years from now and how this will change our way of looking at these type of cars,” he stated. “We have to anticipate also a change of mind of our customers and the enthusiasts as well. This is a very crucial moment for super sports cars, where you have to really set the marks for the future without scaring anybody by admitting clearly what is going to be the limit for the future in terms of normal combustion engines.”
Lamborghini has began dipping its toes into electrification with the launch of its first-ever hybrid, the Sian FKP 37. The tremendous automotive, which retails for over $3.6 million and means “lightening bolt” in Bolognese dialect, has a V-12 engine boosted by a lithium-ion tremendous capacitor. The firm shortly offered out of all 63 Sian coupes and 19 open-topped Sian roadsters deliberate for its restricted manufacturing.
Winkelmann declined to touch upon hypothesis that VW may spin-off Lamborghini or take it public. But he stated VW stays a great proprietor of the model, given it is capital and know-how.
“Volkswagen Group is the perfect match for Lamborghini because we have the freedom to decide what is top priority for us, so where we put our money,” he stated. “They also have a lot of expertise and all the upcoming technologies, which are the three mega trends — electrification, digitalization and for sure, autonomous driving.”
He stated self-driving is probably not “the big task” for the model, “at least not for the time being, but the two others for sure are things which are constantly on our agenda.”