The Bay Area media panorama is at all times shifting, and for years, it appeared as if sports talk radio was destined to be left behind.

Recently, a collection of improvements has breathed new life into the medium and offered hosts with other ways to attach instantly with listeners.

Adam Copeland grew up listening to KNBR daily, and has now labored at the station for greater than a decade. Starting as an intern earlier than persevering with on as a board operator, producer, solo host, and program director, Copeland has skilled all of the adjustments firsthand.

Now the host of “Dirty Work,” a four-hour weekday program that airs from 2-6 p.m., and the lead voice on the 49ers’ pre and postgame reveals, Copeland is liable for filling greater than 20 hours of reside radio on a weekly foundation.

Listen toSection 415

Today

Section 415: KNBR’s Adam Copeland on the future of sports talk radio

A man with dreadlocks and sunglasses sits casually holding a microphone, wearing a black shirt and jeans, with a blurred outdoor background.

2 days in the past

Section 415: Brock Purdy, Mac Jones, and the 49ers’ path to the playoffs

A football coach wearing a white 49ers shirt and green cap, holding a play sheet, with headset microphone on a field background.

6 days in the past

Section 415: Making sense of the Warriors’ uneven begin

A basketball player in a Golden State Warriors blue jersey with number 30 stands focused on the court, next to a vertical collage of basketball shots and "Warriors" text.

In this episode of Section 415, Copeland explains how listeners have became viewers, how reside suggestions from the viewers shapes his reveals, and what’s subsequent for sports talk radio in the Bay Area.



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