With greater than 142.9 million followers, Lame has dethroned teen dancer and content material creator Charli D’Amelio to grow to be the most-followed person on the platform.

Lame, 22, who was born in the West African nation of Senegal and now lives in Italy, creates movies wherein he reacts wordlessly to absurd life hacks, racking up thousands and thousands of views and likes with every submit.

In the previous few weeks, his followers launched a social media effort to push him previous D’Amelio on TikTok. On Instagram, Lame has 78.3 million followers in contrast with D’Amelio’s 48.8 million.
Lame, (prounouced Lah-MAY), began posting movies after he misplaced his job as a manufacturing unit employee in Italy in the early days of the pandemic in 2020. He spent his days holed up at his dad and mom’ dwelling in the Italian metropolis of Chivasso, on the lookout for jobs. One day, he downloaded TikTok and began tinkering with it in his bed room, posting movies of himself under the name Khaby Lame.

At first, like a number of TikTokers, he created clips of himself dancing, watching video video games or doing comedy stunts. In early 2021, he started making enjoyable of the life-hack movies that flood social media platforms — reacting to them with a wordless shrug or a glance of exasperation.

“I came up with the idea because I was seeing these videos circulating, and I liked the idea of bringing some simplicity to it,” Lame told NCS late last year. ” I thought of a way to reach as many people as possible. And the best way was not to speak.”

In addition to the life hack movies, Lame additionally posts quick comedy skits that characteristic his expressive reactions — however no phrases.

His reactions personify the time period “shaking my head,” or SMH in web shorthand. After his commonsense method to a job, Lame extends his arms along with his palms going through upward, as if to say, ‘duh.’ Sometimes he throws in a watch roll or a shake of the head.

These silent however expressive reactions have made him one among the most recognizable digital creators on social media.

“You don’t need to speak to be seen or understood,” Christina Ferraz, founding father of Houston-based public relations company Thirty6five, advised NCS. “His exasperation is relatable, and feelings are universal.”
TikTok adds options to encourage users to take a break from endless scrolling

Lame’s deadpan humor has attracted followers from throughout the world, who usually ship him movies of individuals performing easy duties in sophisticated methods.

His stoic facial expressions have additionally turned him right into a meme star — along with his face reposted in response movies on social media.

Lame didn’t instantly reply to a NCS request for remark on his new reign as the most-followed TikTok account. But he advised NCS final yr that he doesn’t submit the movies to achieve fame.

“I don’t care if I’m first or second or fourth most popular on TikTok. I started making videos because I wanted to make people laugh in that period of lockdown,” he stated. “And I keep making videos with the same ideals. I’m happy about my accomplishments, but those are not my main things.”

Lame has stated one among his targets is to work along with his favourite film star, Will Smith.


Leave a Reply

Your email address will not be published.