Juventus has gained a brand new prestigious worldwide award, becoming a member of the Most Innovative Winners record compiled by Front Office Sports, in collaboration with Sports Innovation Lab.
The award celebrates groups, leagues and types which might be redefining the sports activities trade by setting new requirements for innovation, creativity, progress and cultural influence.
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According to Front Office Sports, Juventus has demonstrated how a soccer membership can rework itself right into a cultural power able to inspiring followers far past the confines of the taking part in discipline.
This imaginative and prescient takes form in a variety of initiatives: unique content material within the Juventus Creator Lab, model activations, revolutionary licensing partnerships, the adoption of superior sports activities efficiency applied sciences and the launch of the Juventus Forward innovation platform.
The end result got here in 2025 with a tremendous collaboration: in partnership with Lunar Outpost, Juventus turned the primary soccer group to land on the moon.
It is now clear that the bond between a group and its supporters is evolving, and Juventus has lengthy been on the forefront of this transformation. The membership has redefined the way in which it connects with the followers, making a deep emotional bond via immersive experiences, compelling content material, sudden collaborations, and the appliance of cutting-edge science to sports activities efficiency.
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Added to this dimension was an consciousness of the necessity to more and more work together with the exterior innovation ecosystem to draw options and alternatives that may speed up change.
There are a set of various however complementary initiatives – Juventus Creator Lab, Juventus Forward, Extreme Fields, Pitch Sense, Stories of Strength, simply to call a number of – that each one fall throughout the spirit of innovation that has all the time pushed the Club.
This strategy demonstrates that for Juventus, innovation isn’t just a phrase, however a mindset that permeates the Club at 360°. A real group sport that comes from collaboration and interprets into worth on and off the sector.
Being included within the Most Innovative 2025 record means being acknowledged as one of many organisations which might be working to form the way forward for sport.
For Juventus, it’s an extra incentive to proceed on this path, as a result of innovating is rarely some extent of arrival, however a path in steady evolution.