(NCS) — “I’m a Mac” actor Justin Long is now a PC man.

Nearly 20 years in the past, Long extolled the advantages of Mac computer systems whereas enjoying one reverse John Hodgman’s PC in Apple’s iconic “Get a Mac” commercials. Now, in a pointed jab at Apple, Long is featured in a new Intel advert the place he seems way more enthusiastic about new Intel-based PCs than the newest Mac laptops.

“Hello, I’m a — Justin. Just a real person, doing a real comparison between Mac and PC,” Long says in the new Intel business, an apparent play on the “Hello, I’m a Mac” intro to the previous Apple adverts.

“These are all PCs,” Long says as he surveys a assortment of laptops in the new advert. “Oh yeah, Intel! Nice. My face just unlocked that, that’s so cool. And I’ve never seen a screen like that on a laptop.”

He strikes on to have a look at the Mac lineup: “So these are the newer Macs? Okay. So, gray and gray-er.”

The new business is the newest trade of not-so-friendly fireplace between Intel and Apple in current months.

Last fall, Apple went from being an Intel buyer to competitor when it changed the semiconductor big’s x86 chips with its personal M1 chips in the latest Mac lineup. Apple claimed its new chips make Macs considerably sooner and quieter and provides them longer battery life in comparison with earlier Mac fashions and rival laptops.

In reality, reviving the theme of the previous Apple adverts was the iPhone maker’s thought. When it introduced the new M1 Macs in November, Apple introduced again Hodgman to once more star as “PC guy” in a new advert.

“Hi, I’m a PC,” Hodgman says in Apple’s November advert. “Is there a time for questions? Good, because I have one. Why? Why make all these advancements? What’s the point?”

Moves like Apple’s to make its personal chips pose a actual menace to Intel, which has lengthy relied on dominating the PC enterprise. In current years, Intel has misplaced share in the PC market, amongst different challenges, and the firm just lately employed new CEO Pat Gelsinger to assist proper the ship.

At an Intel employees assembly in January, after Gelsinger was named the incoming CEO however earlier than formally taking on the position, he instructed staff that the firm has to “deliver better products” for PCs than something “a lifestyle company in Cupertino” makes, a probably reference to Apple, in line with a report from The Oregonian.

The new business could also be one other indicator of how aggressive Gelsinger plans to be in countering Apple and different opponents as he makes an attempt to return Intel to its former glory. Whether the advert convinces folks to purchase extra PCs stays to be seen, however at the very least Intel now has Long’s help.

This story was first printed on NCS.com, “Justin Long, the ‘I’m a Mac’ actor, defects from Apple.”

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