'It's still early days for us in media'


Amazon CEO Andy Jassy advised CNBC the corporate has large ambitions in leisure, from stay sports activities to unique content material for Prime subscribers.

“It’s still early days for us in media,” Jassy advised “TechCheck” co-host Jon Fortt in an interview that aired Tuesday morning. “We’re off to a great start but we do believe we have an opportunity to provide a unique viewing experience for our customers with really original and creative content.”

Amazon in May announced it might purchase MGM Studios for $8.45 billion, in a transfer broadly considered as underscoring the corporate’s rising ambition in Hollywood. The firm has also been aggressively ramping up its investments in media and leisure, with $11 billion spent on content material for its streaming video and music providers in 2020, up from $7.8 billion the yr prior.

Amazon’s “Lord of the Rings” tv sequence, anticipated to debut in September 2022, will cost at least $465 million for the primary season, an unprecedented finances for a streaming present.

Hundreds of tens of millions of individuals are actually watching Amazon’s unique content material, mentioned Jassy, in one in all his first interviews since taking the reins as CEO from founder Jeff Bezos.

Amazon has more and more set its sights on stay sports activities content material because it hopes to hook extra viewers and convert them into Prime subscribers. Sources told CNBC that Amazon has a severe curiosity in the National Football League’s “Sunday Ticket” and is in talks with the league concerning the package deal.

Jassy declined to touch upon Amazon’s urge for food for “Sunday Ticket,” however he mentioned the corporate has a “very important partnership” with the NFL, citing AWS’ earlier agreements with the league.

Amazon’s lineup of branded TV units, the primary it is ever launched, might function a brand new format to mix leisure and commerce, Jassy mentioned. The TVs are outfitted with Amazon’s Fire TV software program and Alexa voice management.

“Increasingly, people will do commerce in these mechanisms,” Jassy mentioned. “Between what we do with Alexa and what we do in the living room, I think we have an opportunity to change what’s possible for people and what’s accessible to people.”

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