Huawei Nova 9: Specs, release date, price

Customers at a Huawei licensed expertise retailer store for units on October 30, 2020 in Suzhou, China.

Fred Lee | Getty Images News | Getty Images

GUANGZHOU, China — Huawei launched its mid-range Nova 9 smartphone abroad for the primary time on Thursday, beginning in Europe.

The Chinese smartphone large’s enterprise abroad has been crippled since U.S. sanctions had been imposed. But it hasn’t stopped Huawei from launching its telephones in worldwide markets.

The Nova 9 is a 4G machine that has some options anticipated from larger finish telephones. That features a four-camera setup with a wide-angle lens and software program to assist with taking footage. It boasts a 6.57-inch show and quick charging expertise.

Huawei developed its own operating system called HarmonyOS, and launched it after U.S. sanctions prevented the Chinese firm from utilizing Google’s Android working system, utilized by rivals like Samsung.

However, the Nova 9 won’t be operating on HarmonyOS, however on EMUI 12 — an Android-based working system developed by Huawei. The handset won’t have any Google companies put in on it as a result of U.S. restrictions.

It’s going to be … difficult in lots of key premium Western European markets that are rising quick on the 5G adoption curve.

Neil Shah

analysis director, Counterpoint Research

Nova 9’s China launch

The Nova 9 was launched in China earlier this 12 months. This is the primary time it will likely be out there in worldwide markets, beginning with Europe.

U.S. actions in opposition to Huawei, which was as soon as the world’s primary smartphone participant, has harm its cellular enterprise badly.

In Europe, Huawei’s market share has gone from 13.4% within the second quarter of 2019 to 0.3% in the identical interval this 12 months, in keeping with Counterpoint Research.

Without Google’s Android working system, Huawei can not supply the apps that buyers in worldwide markets are used to.

Huawei’s personal app retailer is lacking some massive title apps. The lack of the marquee apps is “still a deal-breaker for many users,” in keeping with Neil Shah, analysis director at Counterpoint Research.

The Nova 9 can be not outfitted with 5G connectivity, which refers to next-generation cellular networks that promise sooner obtain speeds.

“It’s going to be … challenging in many key premium Western European markets which are rising fast on the 5G adoption curve and 5G capability has become a de-facto feature for any device above $250 level,” Shah stated.

The analyst stated the machine has a 6-12 month window in some central and japanese European markets the place 5G adoption remains to be lagging.

Huawei’s working system