The Honey Deuce is the U.S. Open’s most well-known cocktail.
Nbc | Nbcuniversal | Getty Images
While inflation charges have cooled in recent times, U.S. Open attendees should be experiencing the aftertaste as they sip on the tennis championship’s iconic beverage.
The so-called Honey Deuce carries an eye-popping price tag of $23. While the drink prices the identical as final yr, it has had six price hikes since 2012 — and has outpaced inflation over the previous decade.
The vodka-based beverage has develop into synonymous with the New York City-based occasion. It’s adorned with honeydew melon chunks that resemble tennis balls and is served in a memento glass.
Despite the excessive value, the U.S. Open bought more than 550,000 of the cocktail final yr, bringing in nearly $13 million in income, in keeping with NBC New York.
As tennis followers descend on New York for the two-week-long occasion, CNBC calculated how the Honey Deuce’s price change has fared in contrast with broader inflation.
Honey Deuce lovers are shelling out round 53% greater than they did in 2015, when the beverage value $15, in keeping with Sportico’s price tracker.
That’s greater than broader inflation as tracked within the shopper price index, or CPI. The CPI, which displays a broad basket of products and companies, has elevated about 36% between August 2015 and July 2025, the final month with knowledge obtainable.
In different phrases, if the Honey Deuce rose in tandem with general inflation, it might value roughly $20.33 at the moment. The U.S. Tennis Association, which operates the services the place the U.S. Open is held, didn’t reply to CNBC’s request for remark.
The Honey Deuce’s price has additionally risen at a quicker clip than different alcoholic drinks purchased exterior of properties in U.S. cities. That average cost is up almost 34% between August 2015 and July 2025, which means it has seen barely decrease inflation than the general CPI basket has.