Jolie, a brand that started out as an underdog, has successfully elevated the status of a once-overlooked bathroom fixture, turning it into a must-have product for those seeking to upgrade their daily routine.

Through its innovative approach, Jolie has managed to make the showerhead a desirable conversation piece, with a range of collaborations and creative initiatives that have brought attention to this often-neglected area of personal grooming.

The brand's success can be measured by its impressive revenue projections, with estimates suggesting it will generate $65 million in 2026 - a significant milestone for a company that has built a multi-million-dollar business around a single product.

Jolie's latest innovation is the Filtered Handheld Showerhead, set to be released on November 11, and available in five distinct colorways, including Modern Chrome, Brushed Gold, and Vibrant Red.

The new handheld showerhead boasts a sleek design with a knurled aluminium handle and magnetic docking system, allowing it to snap seamlessly into place - a testament to the brand's commitment to style as well as functionality.

As Jolie continues to disrupt the traditional beauty industry, its founder is looking to expand the brand's product offerings beyond its flagship showerhead. This move comes on the heels of a series of successful campaigns that have successfully repositioned the shower as a space for self-care and intimacy.

One such campaign was a partnership with 831 Stories, a romance publisher, which saw Jolie team up with them to create an Instagram series pairing steamy reads with hot showers. This unique collaboration brought together two seemingly disparate worlds, showcasing the versatility of Jolie's products in a new light.

In addition to this partnership, Jolie also made waves during Copenhagen Fashion Week by installing showers along the city's harbor for swimmers. This innovative move not only highlighted the brand's commitment to style and functionality but also brought its products into a public setting that combined art with function.

The brand has also been making headlines with its editorial series, "Shower Thoughts, which draws inspiration from the bathroom. The series features video interviews with creatives who have built something of their own, reflecting Jolie's ties to fashion, design, art, and culture.

Filmed in and around guests' bathrooms, the series offers a unique glimpse into the lives of these individuals, highlighting the ways in which they incorporate self-care and ritual into their daily routines. First-season guests include Vyrao founder Yasmin Sewell and fashion designer Mara Hoffman, among others.

The success of these campaigns has positioned Jolie as a leader in the beauty industry, with its focus on redefining the traditional shower experience. As the brand continues to evolve and expand, it's clear that its commitment to style and functionality will remain at its core.

To establish its brand, Jolie first needed to create a market for itself by educating consumers about the benefits of filtered shower water.

The company's founder had confidence in his product from the start, but he knew that convincing people to install it themselves and filtering their shower water would be a significant challenge.

Jolie addressed this issue by licensing publicly available data on water quality and creating a free local water report that allows users to enter their email address and zip code to receive information about the contaminants in their water.

This initiative, dubbed step zero, enables Jolie to explain the potential impact of unfiltered shower water on skin and hair, providing a clear rationale for why its product is necessary.

The brand's primary focus is on addressing hair concerns, which are often linked to stress, hormonal changes, or postpartum hair loss.

The brand's focus on addressing hair concerns has led to significant growth and expansion. Jolie expects to report between $11 million and $12 million in EBITDA for 2026, a notable increase from previous years.

To put this growth into perspective, the company has processed over two million Shopify orders for showerheads and replacement filters since 2021. This impressive figure is a testament to the brand's ability to meet customer demand and provide a solution to common hair problems.

Jolie's customer base continues to expand, with 750,000 daily active users" who incorporate the showerhead into their daily routine. The company aims to reach one million daily active users by year-end, demonstrating its commitment to reaching a wider audience.

The brand has shifted its distribution strategy in recent years, moving from direct-to-consumer (DTC) sales to a more widespread approach. Jolie is now available on various platforms, including Amazon, Erewhon, Ulta, Costco US, and Target stores.

In addition to retail partnerships, Jolie is also stocked in over 2,000 hair salons across the country, with more than 10,000 stylists recommending and using its products. This widespread distribution requires a tailored approach to consumer education, with different strategies employed for each retail channel.

The subscription model has proven to be a key component of Jolie's success, with about 75% of first-time buyers opting to receive a new filter every quarter. The brand retains around 80% of these subscribers at the end of their first year, demonstrating its ability to build long-term relationships with customers.

The response to Sacred Water, the second product from Jolie's brand, was more mixed than the first one. While some praised its innovative design, others criticized it online, even making it a topic of discussion on late-night TV shows like Jimmy Kimmel Live.

Despite this polarized reaction, Babenzien sees the partnership as an opportunity to build long-term relationships with customers. He views Jolie's brand through a lens that prioritizes building a connection with its audience rather than solely focusing on revenue generation.

Erewhon, a high-end grocery store chain, played a significant role in introducing Jolie's wellness proposition to a broader retail audience. By partnering with Erewhon, the brand was able to tap into the cultural phenomenon that is this influential retailer, which has national reach across all retail in the US.

Demand for Sacred Water remained strong even after its initial debut at Erewhon. According to Antoci, customer engagement and interest have continued to be high, despite the initial mixed reaction to the product.

Babenzien attributes a significant part of Jolie's growth to word-of-mouth marketing, which has been critical in building momentum for the brand. The attention to detail in packaging is one example of this approach, where even small touches like bespoke fragrances and branded wrenches contribute to making the bathroom fixture feel special.

The first 10,000 units of Sacred Water included a unique ceramic disc carrying a fragrance inspired by the waters of Sicily. Although the brand discontinued it due to shipping complications, the focus on detail remains evident in other aspects of Jolie's product design.

Jolie's design team faced a unique challenge when creating their showerhead - making it stand out as a distinctive product without succumbing to fleeting trends.

To achieve this, they drew inspiration from iconic designs that have endured for decades, including the Rolex Submariner watch and the Porsche 911 car. The idea was to infuse Jolie's products with timeless style and elegance.

According to Babenzien, these design codes have become an integral part of Jolie's aesthetic, evident in their latest product - a handheld showerhead that boasts the same attention to detail as its predecessors.

A key feature of this new product is its magnetic mount, which provides a satisfying tactile cue when securely docked. This thoughtful touch makes it easier for users to put the showerhead back in place, highlighting Babenzien's emphasis on user experience.

Looking ahead, Jolie has several innovations in the pipeline, including a rainfall showerhead and non-showerhead products that will be released at a later date.

Vogue: https://www.vogue.com/article/jolie-made-the-showerhead-a-beauty-staple-whats-next

Pueblo's digital presence has grown exponentially since he first started posting on Instagram in 2013, with a current following of over five million people. His online influence extends beyond social media to published works of poetry and prose.

His real name is Diego Perez, and despite the demands of his writing career and extensive meditation practice, which totals over 13,000 hours to date, he still enjoys watching reality TV shows like Love Island UK.

Pueblo defines inner peace as having a good relationship with one's emotions, rather than achieving a final destination. According to him, it is about recognizing negative feelings without allowing them to control one's life.

The concept of impermanence is a crucial aspect of Yung Pueblo's teachings, as it acknowledges that everything in life is transient and ephemeral. This understanding is essential for cultivating inner peace, as it allows individuals to let go of attachments and fears related to change.

According to Yung Pueblo, our universe is founded on constant flux at every level of existence - from the atomic to the cosmological. This means that impermanence is not just a human experience, but a fundamental aspect of reality itself. By accepting this truth, we can transform our relationship with impermanence and become more present in our lives.

Yung Pueblo emphasizes that change is what allows us to have experiences and interactions in the first place. If the universe were static, we wouldn't be having conversations or enjoying relationships. This perspective encourages individuals to approach change with a sense of curiosity and openness, rather than fear and resistance.

This mindset shift can help people appreciate the fleeting nature of life's moments and connections, whether they're with friends, family members, or even their loved ones. By acknowledging that others are not permanent fixtures in our lives, we can cultivate gratitude for the time we have together and cherish every moment.

When we're with loved ones, it's essential to be present in the moment, knowing that change is inevitable. This mindset allows us to truly appreciate the beauty of life and savor every experience.

Being able to flow with change reduces stress and anxiety, making it easier to navigate life's ups and downs. By embracing change, we can cultivate a sense of inner peace and calmness.

Impulsiveness often stems from our tendency to react quickly without thinking through the consequences. To overcome this, we need to train ourselves to slow down and ask if our reactions are truly useful. This self-reflection allows us to make more intentional choices.

By slowing down and becoming more mindful, we can break free from impulsive behaviors and choose a different path. This newfound awareness enables us to act with greater intentionality and live more authentically.

Slowing down and being intentional can lead to better outcomes in life. This principle is not just applicable to meditation or therapy; it's also a skill that can be learned through practice. By acknowledging impulsiveness and challenging oneself to act more mindfully, one can develop greater self-awareness.

When faced with situations where others want us to react emotionally, we have the choice to pause and reflect before responding. This approach allows us to consider our true feelings and offer support or guidance that is genuinely helpful. It also enables us to avoid regretful actions that might arise from acting on impulse.

In everyday interactions, being mindful of one's emotions can help prevent unnecessary conflicts or misunderstandings. By taking a moment to check in with oneself before reacting, we can choose to respond in ways that promote understanding and empathy. This skill is not limited to specific situations but can be applied broadly in personal relationships.

This newfound awareness of our emotional responses allows us to navigate complex social interactions more effectively.

When we're around others who are experiencing turmoil or stress, it's easy to get caught up in their emotions. However, by being aware of this dynamic, we can maintain our own emotional equilibrium while still offering support.

This newfound awareness of our emotional responses allows us to navigate complex social interactions more effectively. By recognizing the potential for energy transfer between individuals, we can take steps to protect our own peace and offer a sense of calm to those around us.

When faced with a low mood or feelings of exhaustion, it's essential to be kind to ourselves rather than engaging in self-criticism. Negative self-talk is unproductive and can make it even harder to feel better.

Practicing gratitude is essential for maintaining mental balance, especially during life's challenging moments. This perspective shift allows individuals to acknowledge the simple things they often take for granted, such as access to clean water and food.

Walking has become a new habit for Yung Pueblo, who credits it with bringing clarity and creativity. Regular walks can help clear one's mind and provide a fresh outlook on life.

GQ: https://www.gq.com/story/yung-pueblo-expert-habits

One such video was published on September 2 and shows De la Espriella in a room filled with 23 body bags. He is discussing an operation carried out against a dissident faction of the Revolutionary Armed Forces of Colombia (FARC), a former guerrilla group. According to De la Espriella, the operation resulted in the deaths of 23 "terrorists, who he likened to cancer.

The video has been viewed nearly half a million times since its posting, and is just one example of De la Espriella's use of social media to promote his security policies. Two days after publishing this first video, De la Espriella shared another similar clip.

This second video shows De la Espriella standing in front of four body bags, applauding the death of a leader from the Conquering Self-Defence Forces of the Sierra Nevada (ACSN), a paramilitary group. In the video, he warns that those who refuse to surrender will meet the same fate as the deceased.

De la Espriella's message in this video is clear: his government believes that peace can only be achieved through armed force. He has pinned this video on his social media profile, where it has already been viewed two million times.

The videos have sparked a growing outcry over De la Espriella's use of repressive policies to promote himself and his security forces. Critics argue that such tactics are counterproductive and will only fuel further violence in the country.

The new president's communication strategy has been met with widespread criticism in Colombia, where two videos featuring body bags have sparked outrage.

Critics argue that using deceased individuals as a backdrop for presidential declarations is insensitive and perpetuates a culture of violence.

One such critic is Iris Marin Ortiz, the People's Defender, who expressed her disapproval on September 6. She noted that the country has been plagued by armed conflicts and organized criminality for decades, but never before had a president boasted about walking amongst the dead.

The display of body bags, according to Ortiz, sends a disturbing message: that death is a means to demonstrate authority. This, she emphasized, cannot become the language of the state.

NGOs dedicated to human rights have also condemned the videos, arguing that they dehumanize individuals and legitimize violence against them.

The Colombian president's unorthodox communication strategy has sparked widespread criticism, with many questioning the ethics of publishing videos that show him walking among body bags.

In a move that drew attention to his methods, Parliamentary Deputy Santiago Osorio Marin took the matter to the Bogota tribunal, which ordered the videos to be temporarily removed from the official Instagram account of the Colombian president on September 8.

Despite this setback, the president continued to share similar content, including a video published on September 21 after an operation against the paramilitary group ACSN. The images have been widely criticized for their graphic nature and potential impact on public perception.

The president has also shared videos showing prisoners with their faces uncovered, wrists and ankles bound, as well as footage of airstrikes from the sky. One such video was published on September 2 after an operation carried out against a dissident faction of former guerrilla group FARC.

These tactics have drawn comparisons to those employed by El Salvador's president Nayib Bukele, who has faced criticism for his war on gangs and subsequent sharing of graphic images. The Colombian president's methods have also been likened to the Trump administration's use of aerial strikes in the Caribbean and eastern Pacific, which resulted in over 240 deaths.

The videos posted by the Colombian president have sparked concerns about dehumanization and the potential for violence against individuals featured in them. Critics argue that such content can be used to legitimize harm towards those shown.

The sharing of these images has also raised questions about the role of social media in presidential communication, with many wondering if this approach is effective or simply attention-seeking.

The Colombian president's communication style has been criticized for creating a narrative that portrays him as an effective leader who produces results.

De la Espriella often incorporates music from action movies into his videos about law enforcement operations or arrests made. This approach was evident in a video shared on October 2, where he discussed Operation Perla aimed at combating extortion and kidnapping.

Critics argue that the president's communication strategy relies heavily on visual aids such as images of body bags, which can be perceived as sensationalistic rather than informative. The use of dramatic music and rhetoric also contributes to this perception.

The results of De la Espriella's hardline policies have been met with widespread condemnation from various sectors in Colombian society. The phenomenon known as false positives has resurfaced, where security forces extrajudicially kill civilians who are then presented as guerrillas killed in combat.

Between 1990 and 2016, a total of 7,837 false positives were documented by Colombia's Special Jurisdiction for Peace. Most of these incidents occurred during the 2000s when security forces aimed to increase their body count to gain various advantages.

The recent death of an eighteen-year-old man named Ricardo Andrés Rodriguez Martinez has drawn parallels with this dark period in Colombian history. He was killed during operations against a paramilitary group, ACSN, which President De la Espriella had praised earlier.

His family's claims that the young man was not a guerrilla fighter but rather a day labourer have sparked outrage and calls for truth and justice to be served. The mother of the deceased appeared in a video filmed in front of the Institute of Forensic Medicine in Barranquilla, holding a poster that demanded accountability from the president.

The People's Defender has called for a thorough investigation into the circumstances surrounding the death of an 18-year-old man who was found among body bags in a military deployment zone. The official expressed concern that such incidents would not be tolerated and emphasized the need to uncover the facts.

In response, the Ministry of Defence stated that it would leave the investigation to the Office of the General Prosecutor and forensic experts. However, this stance has been met with skepticism by critics who argue that a more proactive approach is needed in light of Colombia's history of false positives.

One such case involved Luis Carlos Mojica Guzman, who was killed in September, while another recent incident involved Yasmin Rodriguez, who lost her life in October. These cases have reignited concerns about the military's tactics and their impact on local communities.

The United Nations has also weighed in on the situation, criticizing De La Espriella's repressive methods and warning that they may not address the root causes of violence in the region. The UN emphasized the need for an institutional response to security issues, including education, health, and respect for human rights.

Critics argue that the government's focus on security is at the expense of other important issues, such as rural development, land distribution, and reintegration programs for former combatants. This approach may only treat the symptoms of violence rather than addressing its underlying causes.

The UN also highlighted the importance of working with local communities to address their concerns and needs. If not accompanied by an institutional response, military actions may be seen as ineffective and potentially counterproductive in the long run.

Armed groups in conflict zones often react to increased military presence by tightening their grip on territory and limiting civilians' access to essential resources. This can lead to further human rights abuses as communities become trapped between warring factions.

The president's emphasis on results" seems more like empty rhetoric, disconnected from the actual situation on the ground. The Office of the President declined to comment on these concerns, leaving questions unanswered.

France 24 English: https://www.france24.com/en/americas/20261110-filming-amongst-body-bags-new-colombian-president-s-comms-campaign-sparks-backlash

The event signaled a significant departure from its sister brand Prada, which was based in Milan. The intimate runway presentation featured a collection of youthful and eccentric designs, including paper-thin knits, ultra-mini dresses, peplum jackets, and chunky platform wedges.

At the same time, Miu Miu's designers introduced a more understated element to their show - a leather handbag called the Coffer. This slouchy shoulder tote in chocolate brown featured a twisted handle and a bold metal clasp. The bag was a subtle counterpoint to the vibrant clothes showcased on the runway.

The quilting technique used in the Coffer's design has its roots in 18th-century Marseille, where it was traditionally employed in bedding or upholstery.

The matelassé technique, first introduced by Miu Miu 20 years ago, has evolved significantly since its inception. The initial collection's success can be attributed to its early adoption by celebrities such as Anne Hathaway, Lindsay Lohan, and Isla Fisher.

Today, the handbags are crafted in a variety of colors and styles at Miu Miu's leather goods workshop in Tuscany, known as The Garden Factory. This architecturally acclaimed headquarters was designed by Guido Canali in the mid-1990s and is situated in the Valvigna region near Patrizio Bertelli's hometown.

The property's unique design features a one-to-one ratio of building to greenery, blending cool steel with native vines through extensive use of glass windows. This harmonious balance creates a tranquil atmosphere within The Garden Factory.

Inside the workshop, rows upon rows of accessories are meticulously stored, comprising 66,000 leather goods and 77,000 pairs of shoes from past collections. These items serve as both a record of Miu Miu's history and a source of inspiration for future designs.

In today's digital age, luxury brands are under pressure to showcase their craftsmanship in innovative ways that transcend traditional marketing strategies. To stand out on social media platforms like Instagram, where visuals reign supreme, brands must create hyper-visual signifiers of quality and attention to detail.

The tactile experience has become a vital component of brand storytelling, allowing consumers to connect with products on an emotional level even when they're not physically present. For example, the sight of sequins or fluffy feathers can evoke a sense of luxury and exclusivity, while smooth leather textures can convey high-end quality.

Miu Miu's signature matelassé handbags are a prime example of this trend. The quilted technique used to create these bags is both intricate and deliberate, resulting in a pillowy, spring-like effect that invites the senses to explore its texture.

Crafting a matelassé bag requires precision and patience, particularly for smaller items like card holders where even slight miscalculations can compromise the overall design.

To become an expert in crafting Miu Miu bags, artisans undergo rigorous training at the Prada Group's leather goods academy, where they spend six months learning about the brand's luxury standards and practices.

The atelier itself is designed with functionality and aesthetics in mind, featuring 45-degree-angled ceilings that allow natural light to flood the space without generating excessive heat. This deliberate design choice creates a perfect environment for artisans to focus on their craft.

The result of this combination of training and environment is evident in the exquisite attention to detail and precision that goes into each Miu Miu handbag, from the intricately stitched valleys of a matelassé bag to the seamless fusion of traditional craftsmanship with modern luxury.

Elle: https://www.elle.com/fashion/accessories/a74378662/miu-miu-matelasse-handbags-20th-anniversary/

The two were seen together at Jeff Bezos and Lauren Sánchez's wedding festivities in Venice, Italy in June 2025, where they reportedly "hung out and got to know each other. Observers noted that Sweeney seemed intrigued by Braun's charming personality.

After the wedding, videos surfaced on TikTok showing Sweeney and Braun taking a leisurely stroll through the city, fueling speculation about their budding relationship.

Photographs taken at Universal Studios' Halloween Horror Nights in Los Angeles in late September show Sweeney and Braun holding hands, accompanied by her parents Lisa and Steven.

A few weeks later, over Thanksgiving weekend, the couple was spotted at Sweeney's home in the Florida Keys, where they joined friends for a jet ski trip. The relaxed outing provided further evidence of their growing closeness.

As the holiday season progressed, insiders revealed that Sweeney and Braun's romance had evolved beyond casual encounters. A source close to the pair confirmed that things were indeed going well between them.

By January 11, it was clear that Sweeney and Braun felt confident in their relationship, with one insider stating there were no trust issues at play.

As Sydney Sweeney navigates her personal life in the public eye, she is acutely aware of the scrutiny that comes with being a high-profile figure. In an effort to balance her desire for privacy with the demands of fame, Sweeney has adopted a thoughtful approach to sharing her relationships with the world.

When asked about her decision-making process when it comes to going public with a relationship, Sweeney emphasized the challenges of navigating love in the spotlight. She noted that being in her 20s and still figuring out what love looks like can be daunting, especially when millions of people have strong opinions on the matter.

Sweeney's decision to go public with her relationship appears to be well-timed, as evidenced by a recent sighting of her and Scooter Braun taking a leisurely stroll in Los Angeles. The pair was seen chatting and holding hands on February 12, sparking rumors about their budding romance.

Footage from Stagecoach has been making the rounds online, showing the couple in a lighthearted moment during the country music festival.

In the clip, Sweeney is perched on Braun's shoulders as they watch Langley perform on stage, suggesting a relaxed and playful dynamic between them.

The video has only added fuel to the ongoing speculation about their relationship status.

Sweeney marked her first grid post featuring Braun with photos from Stagecoach on May 1. She captioned the Instagram post cowboy kind of weekend ♥️, hinting at the fun times they shared together at the festival.

This was followed by another significant development, as Braun spoke publicly about their relationship in an episode of Second Thought with Suzy Weiss and The Free Press on May 28.

He revealed a clear preference for his current romantic situation, saying I'm biased, I like it".

On May 30, sightings of the couple were reported in New York City. They were seen walking hand-in-hand twice that day - once in the afternoon and again in the evening.

Sweeney later posted photos of their outing to her Instagram Stories, including a picture taken at a basketball game where they were both wearing matching blue-and-orange jackets inspired by the Knicks.

In June 2026, Braun publicly expressed his affection for Sweeney in a video shared on Instagram by Steve Rifkind after the New York Knicks won the NBA championship that year.

Sweeney also marked Braun's birthday on June 18 with photos of them dancing together on her Instagram Stories.

In recent weeks, Sydney Sweeney has been sharing glimpses into her life in New York City, where she has been spending time with friends, family, and Scooter Braun.

On Friday, November 6, she posted photos of a fun-filled day out, which included a playful moment captured on camera as Braun pretended to be the Headless Horseman from Washington Irving's classic tale.

Elle: https://www.elle.com/culture/celebrities/a65993605/sydney-sweeney-scooter-braun-complete-relationship-timeline/

The change is being driven by a recognition that audiences are craving more depth and substance in their online experiences, rather than the bite-sized, snackable content that has dominated social media for years. Creators are now being encouraged to produce serialized, medium- to long-form content across various genres, with brands expected to follow suit.

TikTok is already leading the charge by offering rewards and subscription benefits for longer-form videos, while Substack is pushing its essayists to host live video events. YouTube has also launched Stations, allowing creators to run always-on channels featuring rolling long-form content. These changes indicate a significant shift in how social media platforms approach entertainment.

The move towards creator TV is being driven by the growing demand for more substantial and engaging online content. Audiences are increasingly tired of scrolling through endless feeds of short-form videos and are seeking out longer-form experiences that offer more depth and complexity.

As viewing habits continue to evolve, social media platforms are adapting their strategies to meet changing audience needs. With over half of YouTube watch-time in the UK now taking place on TVs, Instagram is also becoming smart-TV compatible, further blurring the lines between online and offline entertainment.

As social media platforms shift their focus towards longer-form content, fashion brands are being presented with an opportunity to reinvigorate their storytelling and creative approach.

According to Max Cocking and Louby Mcloughlin, co-founders of digital content agency Dislo, the current trend marks a turning point where brands must acknowledge "clip fatigue and strive for more thoughtful consumption. This involves moving away from disposable content and towards richer, more engaging entertainment that builds relationships and authority.

Cocking emphasizes that engagement and attention can be bought, but true resonance cannot be purchased. Brands should therefore focus on commissioning series rather than individual posts, allowing them to tell longer-term stories that captivate audiences.

The creator media universe is also evolving rapidly, with smart content creators repurposing their original ideas for social-first TV productions. This trend has given rise to culturally credible internet shows that blend documentary, interview, and pop culture critique styles.

These episodic productions are becoming standalone entertainment franchises, energized by the internet's memetic parlance and gaining legitimacy as admired and respected forms of storytelling. Examples include Errands, a lo-fi docu-series elevating everyday experiences into mini-odysseys; Track Star, a music-based interview show sitting atop the tastemaking pyramid; Subway Takes, where comedian Kareem Rahma hands the mic to guests sharing unpopular opinions"; and Revival of the Fittest, a slow, surreal paean to a stalwart record store.

As brands look for innovative ways to engage with their audiences, some are turning to creator-led entertainment as a means of capturing attention and fostering meaningful connections.

Creator-led shows offer a unique combination of relatable figures and high-quality storytelling, making them an attractive option for brands seeking to invest in long-form content.

According to Chelsie Hares, writer and researcher at Stylus, these types of shows pair the familiarity of social media personalities with engaging narratives that encourage viewers to invest their time.

Fashion trend analyst J'Nae Phillips sees creator-led entertainment as a natural evolution of the creator model, moving towards more sustainable and ambitious formats.

This shift in focus is reflected in the way brands are now collaborating with creators to produce original content, rather than simply hijacking existing formats or interrupting established entertainment.

The landscape of branded entertainment is shifting as brands seek to create original content that resonates with consumers.

A recent survey found that a significant majority of young people in North America are interested in seeing brands produce original films and series rather than traditional advertising. This trend suggests that consumers are looking for more meaningful interactions with the brands they engage with.

Brands are being encouraged to think beyond individual campaigns and instead focus on building long-term formats and franchises that can generate cultural equity over time. This approach allows brands to establish themselves as creative forces in their own right, rather than simply interrupting existing entertainment.

Fashion marketing has been at the forefront of this trend, with many successful branded content series emerging from the industry. Brands such as Crocs and Marc Jacobs have seen success with their forays into long-form content, while others like Banana Republic are also exploring new formats.

Some fashion brands have been experimenting with social media-native storytelling formats for years, using serialized content to build worlds and narratives around their products. Alexis Bittar's ongoing mockumentary series Bittarverse is a notable example of this approach, having launched in 2023.

The lines between traditional marketing and entertainment are becoming increasingly blurred as brands seek to engage audiences in new ways. For luxury fashion designer Alexis Bittar, this shift was a natural progression from his dissatisfaction with conventional marketing methods.

Bittar wanted to create something more captivating and nuanced than the typical hard sell approach, which he felt was uninspiring and ineffective. Instead, he opted for a more immersive experience that would draw viewers into a narrative and foster brand loyalty.

The results have been impressive, generating significant brand equity and attracting new customers who are drawn to the brand's unique ethos and world. Bittar has managed to create a sense of exclusivity without being elitist, instead embracing inclusivity and complexity in his storytelling approach.

This trend is also reflected in the way brands like StockX and Figma are using social media to connect with their audiences on a deeper level. By creating original video content that showcases their products or services in a more meaningful way, these companies are able to tap into the cultural cachet of their brand and build stronger relationships with their customers.

In particular, StockX's new series Listed is an innovative example of this approach, inviting fashion collectors to share their most prized possessions while making them shoppable on the platform. Meanwhile, Figma's Source Material series offers a glimpse into the creative process of designers and artists, providing valuable insights and inspiration for its audience.

As social media platforms evolve towards longer-form content, brands are faced with new opportunities and challenges in their marketing strategies. While short-form clips will continue to be a staple of online entertainment, they will increasingly serve as gateways to more substantial content.

Marketers are being advised to shift their focus from high-production values to investing in original ideas and talent. A polished appearance can sometimes detract from the authenticity of brand-sponsored content, leading to a perception that it is merely an advertisement.

The rise of creator-owned franchises and brands acting as backers rather than upfront advertisers is changing the dynamics between brands and creators. This trend is being fueled by platform updates on Instagram and YouTube, which are encouraging more creators to experiment with serialized storytelling.

Brands must balance their desire for engaging content with the need to support emerging talent and creative communities. By doing so, they can tap into a rich source of innovative ideas and build lasting relationships with audiences.

Vogue: https://www.vogue.com/article/as-social-media-shoots-for-long-form-should-brands-invest-in-creator-tv

According to reports, Aiyuk plans to report to the 49ers' facility in Santa Clara on Friday afternoon, which will prompt the team to consider their next steps. The 49ers have a few options at their disposal, including releasing Aiyuk or attempting to trade him before the league's trade deadline on Tuesday.

The team's general manager, John Lynch, has already signaled that keeping Aiyuk is not a viable option. In fact, Lynch has stated publicly that Aiyuk will not be wearing the 49ers' uniform again. This stance suggests that the team may not have much interest in reuniting with their former player.

Aiyuk's reinstatement comes after a tumultuous period for the wide receiver, who was initially placed on the reserve/left squad list due to issues with his behavior and commitment to the team. Despite this, Aiyuk has remained a talented and skilled player, which could make him an attractive asset for other teams in the league.

Aiyuk's absence from the NFL has been ongoing since October last year, leaving many wondering what his future holds.

The 49ers had previously voided Aiyuk's remaining contract guarantees after he failed to participate in mandatory rehab sessions, a move that likely impacted his trade value with other teams.

Shanahan recently stated that he hadn't seen Aiyuk during the final two months of the regular season, a period in which Aiyuk was reportedly unresponsive to teammates and coaches.

Aiyuk broke his public silence on his career status in early June with an Instagram video, where he made some disparaging comments about the 49ers organization.

The 49ers' decision to observe from a distance as Aiyuk continued his online antics suggests they were not eager to engage in a public spat.

As long as he remained on the reserve/left squad list, the team avoided paying him and didn't incur a dead-money salary cap charge that would have been triggered by his departure. This arrangement allowed them to maintain flexibility without taking on unnecessary financial burdens.

Aiyuk's decision to part ways with his agent and show no interest in attending the offseason program or training camp further raised questions about his commitment to playing in the NFL again, leaving his future status uncertain.

Yahoo Sports: https://sports.yahoo.com/articles/brandon-aiyuk-files-reinstatement-plans-160906841.html

Gollan's background is not typical of a food tour leader; he moved to New York from Australia in 2016 after working as a government lawyer. He had been running an Airbnb Experience that focused on sandwich reviews for almost as long. The idea was born out of his love for sandwiches, which began with a visit to Harry & Ida's, a former deli in the East Village.

The tour starts with a dash across Bowery from a coffee shop in Cooper Square, where the group met. Gollan recounts how a pastrami sandwich at Harry & Ida's turned him into a professional sandwich enthusiast. He describes it as "a fourth-generation Jewish deli that broke every rule of pastrami sandwiches: it was thick-cut and fabulous."

The East Village neighborhood is a key part of the tour, with its mix of past and present. The area's contrasts are still evident today, despite the passage of time. Gollan notes that his group is unusual in being mostly locals, rather than visitors.

New York City's sandwich scene is incredibly diverse, reflecting the city's personality trait of diversity. From classic Italian deli subs to grab-and-go banh mi, there's no shortage of great options. As Gollan points out, sandwiches are economical, versatile and delicious, making them the perfect way to experience the city's culinary landscape.

As we continue our culinary journey through New York City's diverse neighborhoods, we find ourselves in a tiny bottega on the Lower East Side, where traditional Roman cuisine meets modern twists on classic dishes.

The shop, Via Della Scrofa, is a family-owned gem that imports Italian groceries and serves up authentic flavors in its small counter space. Its owner has managed to recreate the essence of Italy's culinary scene in this corner of New York City.

Named after a Roman street, it's no surprise that the menu features dishes inspired by Italy's rich gastronomic heritage. The Porcodeddena panini, made with porchetta, is a popular choice among locals and visitors alike.

But for our group, Gollan recommends trying something different - the Bono panini, which combines grilled eggplants, sun-dried tomatoes, arugula, and buffalo mozzarella in a warm rosetta roll.

As we continue our culinary journey through New York's diverse neighborhoods, our guide shares stories about the local eateries we're visiting. One of these characters is Giovanni Bartocci, the owner of a restaurant that has become a hotspot for food enthusiasts.

Gollan mentions that he isn't joining us for lunch, so I ask him why. He doesn't elaborate further, leaving me to wonder what his plans are.

We head north on 1st Avenue and soon spot our next destination, Nishaan, marked by its bright cobalt-blue sign and stacks of rice bags outside the entrance. The line snaking out of this small space suggests that we're in for a treat.

Nishaan's menu boasts an interesting fusion of flavors, with dishes like elote chaat and mango lassi, but it's their twist on the classic New York bodega staple - the chopped cheese - that has drawn a crowd. This desi take features a chapli kebab spiced up with peppers and onions, served with cilantro sauce and tamarind chutney.

The restaurant's popularity is not surprising, given its origins as a pop-up at Smorgasburg and its subsequent win on season 18 of The Great Food Truck Race. Its unique blend of flavors has made it one of the most talked-about new restaurants in New York City since opening in August 2025.

As we navigate through the crowded streets of New York City, our senses are overwhelmed by the sights and sounds of the Tompkins Square Halloween Dog Parade. The air is electric with excitement as dogs in elaborate costumes strut their stuff, drawing cheers from the enthusiastic crowds.

To escape the chaos, we duck into an alleyway, where a tantalizing aroma wafts through the air, guiding us to our next destination. Our guide, Gollan, frantically scans his surroundings, exclaiming "We're taking a detour! as he leads us away from the throngs of revelers.

Our destination is Sunny and Annie's, a no-frills neighborhood eatery that has been serving up classic sandwiches since 1997. With its reputation for being open 24/7, 365 days a year, it's a haven for those seeking a quick bite at any hour. The unassuming exterior belies the treasure trove of flavors waiting within.

Upon entering Sunny and Annie's, we're greeted by a dazzling array of sandwich options, neatly listed on colorful sheets of paper stuck to the glass counter. With 92 handheld choices to explore, our eyes widen as we scan the menu, taking in names like the Jackie Chan, a bulgogi, cilantro, avocado, lettuce, jalapeños, and onions-filled roll, and the Australian, a chicken cutlet sandwich.

As we peruse the menu, it's clear that Sunny and Annie's is not a place to linger over coffee or conversation. With so many options to try, we're eager to get started on our culinary journey through New York City's diverse neighborhoods, each one revealing its unique flavors and character.

The East Village bar we're visiting has an unassuming entrance that belies its spacious interior and welcoming atmosphere. Couples on dates and families with young children are equally at home here, creating a lively yet relaxed vibe. Ben Gollan appears with our pho sandwiches, neatly wrapped in spinach tortillas.

These unusual wraps smell like authentic Vietnamese pho and taste remarkably similar, but the addition of avocado throws off the traditional flavor profile. As we take our first bites, some members of our group opt for ciders or wine to accompany their meal. The conversation begins to wind back around to a question that's been plaguing us: what exactly constitutes a sandwich?

Gollan seems eager to spark debate and encourages us to share our thoughts on the matter. Do hot dogs qualify as sandwiches? What about quesadillas or hamburgers? Can a pizza folded in half still be considered a sandwich? The more we discuss, the more contentious the issue becomes. Gollan teases us with tales of a famous 2006 Massachusetts lawsuit that shed light on this very question.

In White City Shopping Center vs. Panera Bread, a judge ruled that a burrito is not, in fact, a sandwich. This decision allowed Mexican fast-casual joints to open near Panera Bread establishments without encroaching on the sandwich market. Gollan takes great delight in this ruling, joking that it's his Roman Empire". The point of this tour, he insists, wasn't to reach a definitive answer but rather to broaden our culinary horizons and challenge our assumptions.

Gollan shares his own rules for what constitutes a sandwich: it must have a carb. This straightforward definition seems almost too simple in light of the lively debate we've just had. With so many variations on this theme, it's clear that there's no one-size-fits-all answer to this age-old question.

The nuances of defining a sandwich are up for debate, but there's no denying the impact it can have on our understanding of New York City's culinary landscape.

A key aspect of creating a satisfying sandwich is cooking its components separately, rather than simply placing them together in between two slices of bread.

On this principle, Ben Gollan, Chief Sandwich Officer at A Man and His Sandwich, bases his approach to crafting the perfect sandwich on his NYC Sandwich Tour.

Conde Nast Traveler: https://www.cntraveler.com/story/getting-to-know-new-york-through-its-sandwiches

Since 2022, she has sold two million books, which has given her a significant audience to tap into. However, translating this community into a successful consumer brand proved to be a different challenge altogether.

Nafousi's fragrance line, Alia, was launched with the aim of creating a major international brand that could potentially expand beyond fragrances into other product lines such as candles and incense.

Despite a high-profile launch featuring celebrity events and retail placements, the venture struggled due to production delays, disagreements with a business partner, and a larger-than-expected financial commitment.

The total investment in Alia ended up being £300,000, significantly higher than the initially anticipated £50,000. This increased pressure on the business was exacerbated by delayed inventory and lackluster sales.

Nafousi has now announced that she is closing down the fragrance line due to a cease-and-desist letter from a global brand. The news was shared with her followers on Instagram earlier this week.

The experience of launching Alia has taught Nafousi a valuable lesson about comparing her own journey with the online narratives of success, which often present unrealistic expectations and unachievable goals.

Market research is a crucial step in launching a brand, and relying solely on an existing audience can be misleading.

The idea that having a large online following guarantees success in other areas of business has been perpetuated by the rise of creator-founders.

However, simply because people engage with your content or recommendations does not mean they will automatically demand a product from a different category.

Nafousi's experience with Alia is a prime example of this. She had built a significant following around self-development and empowerment, but that did not necessarily translate to interest in a fragrance brand.

The connection between her personal brand and the fragrance line was clear to Nafousi - she saw it as an extension of her message about becoming the best version of oneself.

Nafousi now believes that more research could have revealed whether the fragrance category was the right fit for her audience.

Nafousi's initial investment in Alia ended up being significantly higher than anticipated due to unforeseen circumstances.

She was forced to buy out her business partner after a strained relationship, effectively doubling her initial investment of £50,000 and increasing costs further as she took on more responsibilities within the company.

The financial strain led to additional expenses such as recruitment fees for new staff, lawyers, and accountants, which added to Nafousi's financial burden.

She recalled receiving a surprise bill of £70,000 in January, which was attributed to production costs, leaving her perplexed about where it had come from.

This unexpected expense put pressure on Nafousi's decision-making regarding inventory levels, with the company initially committing to 12,000 units but ultimately struggling with surplus stock and resulting delays.

Nafousi later admitted that ordering too much stock was a significant mistake, which hindered the business's momentum and efficiency.

The late arrival of perfumes further complicated matters, as it missed the initial wave of publicity and momentum generated by the brand.

The digital landscape has become increasingly crowded, making it challenging for businesses to stand out and acquire customers.

Consumers are constantly bombarded with advertisements, products, and services, leaving brands competing for a share of their attention.

As a result, the unpredictability of organic reach on social media can be crippling for small businesses, forcing them to invest heavily in content creation and imagery without guaranteeing engagement from their target audience.

To mitigate this risk, entrepreneurs must diversify their marketing efforts, experimenting with various tactics to connect with potential customers.

Nafousi's experience highlights the limitations of relying solely on social media to drive sales and visibility.

She notes that even when investing substantial resources into creating engaging content and partnering with influencers, it may not translate to actual purchases or brand awareness.

In contrast, Nafousi found success by directly appealing to her community, offering products in exchange for genuine feedback from those interested in trying Alia.

The initial strategy for Alia's fragrance brand involved partnering with Lookfantastic to supply 3,000 specially made fragrances for its advent calendar. This move was aimed at influencing future retailers and consumers to buy into the brand.

However, despite getting the product in front of thousands of people, this initiative did not directly drive sales. The brand's founder, Roxie Nafousi, reflected on this experience, acknowledging that while it was exciting to get the product out there, it didn't translate into significant revenue.

One notable exception to this trend was Violet Grey, a US beauty retailer known for its curated selection of products. Alia performed well with this partner, and Nafousi attributes this success to their niche positioning and trusted relationship with customers. This highlights that not all retail partnerships are created equal, and the value lies in aligning with the right audience.

For entrepreneurs, knowing when to walk away from a business can be just as crucial as having the conviction to start one. Nafousi's experience illustrates this point, where she initially saw production delays and packaging issues as common setbacks, but ultimately recognized that sales were not gaining traction.

Despite the early struggles, Nafousi continued experimenting with sampling and brand activations, hoping to build momentum through these efforts. However, she soon realized that greater investment in advertising and awareness was needed to drive sales.

As the brand navigated its challenges, Nafousi recalled her initial reservations about launching Alia, citing weak sales figures from the first week. She even considered closing down the business at this point, but held on due to upcoming opportunities such as a Space NK listing.

The ongoing experimentation with sampling and activations was an attempt to find the right formula for success, but ultimately, it became clear that more substantial investment in advertising and awareness was necessary to propel the brand forward.

Nafousi's decision to close her fragrance brand was not taken lightly. She had invested significant time and resources into Alia, but struggled to gain traction in a crowded market.

The brand faced numerous challenges, including difficulties with sampling and activations that ultimately proved costly. Despite the setbacks, Nafousi remained committed to her vision, but it became clear that more substantial investment was needed to succeed.

However, as she weighed her options, potential investors approached Nafousi with offers of funding. But she chose to decline their proposals, valuing her autonomy and independence above potential financial gains.

The brand's demise was eventually sealed when Nafousi received a cease-and-desist letter from another company operating under a similar name, giving her an ultimatum: sell all remaining stock by December 31 or face legal action.

Vogue: https://www.vogue.com/article/roxie-nafousis-5-biggest-business-lessons-from-closing-her-fragrance-brand

Graham Raabe, a comedian who has gained a significant following online, recently put his skills to the test by pretending to interview with an AI agent for a role at a prestigious agency. The AI, named Clark from Marlow & Finch, presented itself as a clean-cut and professional individual, but Raabe was determined to poke fun at its robotic nature.

Raabe's antics were on full display as he responded to Clark's boilerplate questions with absurd and nonsensical answers, which the AI surprisingly echoed in mechanical tones of approval. The exchange was a masterclass in comedic timing, with Raabe effortlessly riffing off the AI's stilted responses.

The real purpose behind Raabe's mock interview was not to land a job, but rather to create content for his online audience. As part of his comedy routine, he has been using absurd and satirical exchanges with AI agents to entertain his followers and showcase his creativity. This approach has paid off in a big way, with Raabe's Instagram following doubling from around 50,000 to over 100,000 followers in just two months.

Raabe is not alone in his use of satire to secure talent representation; he is part of a growing crop of comedians who are using their skills to outsmart and mock AI job interviewers. This trend speaks to the growing importance of social media and online presence for aspiring actors and performers, who must now navigate the complexities of digital communication and entertainment.

Raabe's journey into stand-up comedy and screenwriting spans nearly a decade, during which he honed his skills in improv and sketch at the prestigious Upright Citizens Brigade theater.

It wasn't until May of this year that Raabe began experimenting with office humor videos on Instagram and TikTok. Initially, these videos did not involve AI-generated content. Instead, they focused on relatable corporate scenarios that resonated with audiences.

Raabe's creative process took an interesting turn when he started using AI bots to quiz him on corporate jargon. The chatbot would challenge him to come up with euphemisms for mundane situations, such as explaining why his team was unprepared for a meeting.

This unusual format eventually led Raabe to develop the concept of an AI interviewer, which he found could be tailored to deliver conversational rhythms and escalation that fit perfectly into a video sketch. He launched a popular series called "How to Fail Your AI Interview," where he used digressive tactics to derail calls with avatars.

Raabe's comedy style has proven to be a hit among audiences, who are drawn to his ability to improvise against AI's stiff and predictable responses.

The concept of using AI as a comedic foil has resonated with viewers, who have shared their own frustrating experiences with the technology in real-life scenarios. This collective frustration has created a sense of camaraderie around Raabe's content, which has contributed to its popularity.

His unique brand of humor caught the attention of Dulcedo Management, a talent agency that represents clients across various industries, including influencers, models, athletes, and creators. The agency was impressed by his sharp timing and original ideas, even when he had a relatively small following.

The AI interview videos have proven to be particularly fertile ground for Raabe's comedy, with the technology's limitations providing an endless source of comedic material. As one agent notes, the contradiction between AI's touted capabilities and its actual performance is inherently humorous.

In recent times, humor has been used to poke fun at AI's capabilities and limitations. This trend is exemplified in videos created by Matt Husk, who engages in humorous exchanges with OpenAI's ChatGPT.

Husk typically presents the chatbot with absurd or impossible scenarios, such as counting to a hundred or escaping quicksand, and then showcases its failure to provide accurate assistance. The chatbot often resorts to gaslighting Husk, making him doubt his own understanding of the problem.

The videos have gained significant traction online, with Husk's content earning him over 2 million followers across various social media platforms. This popularity has also led to a deal with the talent agency Unicorn, where he is represented by Ali Fischbein, founder of Lil Fish Comedy.

Fischbein and others in the industry seem to be embracing this trend, recognizing its potential as a source of entertainment for audiences. They acknowledge that AI's rapid evolution provides a steady stream of new material for comedians like Husk to work with.

The fact that tech developers and companies are also engaging with this content suggests that they see value in using humor to highlight the limitations of their creations.

As Husk's popularity grows on social media, he has become a testing ground for his favorite product, showcasing its limitations in an entertaining way.

His creator's response to glitches is often lighthearted, with some developers even embracing the humor in AI's imperfections as a way to highlight areas where improvement is needed.

Not everyone is focused on improving AI, however - gpt on Instagram has taken on a more satirical tone, parodying the quirks and absurdities of chatbots through comedic impressions and antics.

The creator of gpt, Wassef, has also expanded his humorous take on AI to cinematic scope with a series of videos showcasing his blathering character in increasingly absurd situations.

As the entertainment industry continues to seek out fresh perspectives on AI, it's clear that those who can bring a unique comedic spin to the topic are in high demand. The involvement of creators like Raabe, Husk, and Wassef is a testament to this trend.

The goal for these clients is not just to capitalize on their initial success, but to build lasting relationships with audiences. As Melendez notes, they want viewers to become invested in the performer, rather than just the format or trend that made them famous. This focus on growth and longevity will be crucial as public discourse around AI continues to evolve.

Wired: https://www.wired.com/story/comedians-making-fun-of-ai/

The idea of escaping to a peaceful retreat had been on my mind for weeks, and finally, I felt ready to take the plunge.

I began searching for the perfect hideaway, one that would allow my partner and me to disconnect from the world and recharge in solitude.

In order to truly unwind, we needed a place where we wouldn't have to interact with anyone but each other.

The ideal location also had to be within easy reach of our home in northwest London, ideally no more than two hours' drive away, and offer a tranquil atmosphere far removed from the hustle and bustle of city life.

A rural setting was non-negotiable, as I'd grown tired of being woken up by noise pollution from neighboring apartments or traffic.

I recalled a charming Airbnb listing on Instagram that I had saved months ago, and it seemed like fate was nudging me towards a staycation in the picturesque Cotswolds region.

The quaint village of Adderbury proved to be an idyllic base for our weekend getaway, and I decided to book one of the two 16th-century thatched-roof cottages available through Strawtop Cottages.

As we settled into Strawtop Two, the cozy atmosphere enveloped us in a warm and inviting glow. The beamed living room was illuminated by switched-on lamps, while kindling was ready to be lit in the wood-burning fire.

The kitchen was a haven of fresh delights, with a loaf of sourdough bread sitting proudly on the chopping board. Organic eggs and marmalade were neatly arranged on the counter, accompanied by Daylesford butter, bacon, and rosé chilling in the fridge.

My partner began preparing a simple supper while I explored the rest of the cottage, discovering a charming dining room with floor-to-ceiling windows that allowed natural light to flood in. A vibrant bunch of fresh flowers added a pop of color around the back, and a boot room was equipped with Barbour jackets, sturdy Wellies for outdoor excursions, and umbrellas, a practical touch considering our visit in April.

The owners' attention to detail was evident throughout the cottage, from the plush finishing touches to the preservation of original Grade II-listed features. The property's history, spanning centuries, had been beautifully restored by local content creator Josie Irons and her husband Charlie, who now manage the properties with care.

Their renovations have struck a perfect balance between preserving the past and adding modern comforts that make staying here feel like a luxurious retreat from the world outside.

The cottage's kitchen was what initially drew me in - its warm, sunny pictures and vintage copper pans caught my eye.

Beyond the kitchen, I discovered a charming layout with two bedrooms: one on the first floor boasting minty green walls, while the other, tucked into the eaves on the top floor, featured tongue-and-groove woodwork.

Other touches that added to the cottage's charm included Bamford pillow mist left next to the beds and blackout blinds that created a remarkably dark and quiet sleeping environment.

The bed linens were so comfortable that I slept soundly for the first time in months, wrapped up in their warmth.

The culinary highlights of our stay were courtesy of Charlie's recommendations, who had booked us a table at The Norman Knight for supper. The experience did not disappoint, with my perfectly cooked steak frites leaving me feeling rather pleased with myself for discovering this hidden gem.

Sunday lunch was another treat, as we enjoyed bowls of cauliflower cheese and crispy potatoes at The Duke of Cumberland's Head - it was one of the tastiest roasts I've had in a while. Having Charlie on hand to make these arrangements was a significant advantage, and I would highly recommend booking through him for this property.

Back at the cottage, we spent some time relaxing together, reading the paper and watching Netflix in the cozy living room. I took note of several design details that caught my eye, including an antique coffee table filled with magazines and books nestled into recesses in the stone chimney.

The cottage's amenities included a deep-green rainfall shower stocked with Bamford products, as well as a Steamery steamer and Dyson hairdryer in the bedroom vanity - all of which would make me very happy if I could replicate them in my own home.

Conde Nast Traveler: https://www.cntraveler.com/story/my-favorite-airbnb-a-dreamy-thatched-cottage-tucked-away-in-the-cotswolds

The posts feature a pumpkin carved with a sombrero design and a fake Halloween-themed background surrounding a Black man who appears to be accused of food assistance fraud. This image is being shared as part of the government's efforts to highlight its aggressive immigration enforcement and crackdown on alleged fraudsters, particularly in relation to the Supplemental Nutrition Assistance Program.

The timing of these posts coincides with rising concerns about affordability among voters, with healthcare costs and economic stressors topping the list of voter priorities. The administration has been emphasizing its commitment to saving taxpayers' money through tough action against those accused of defrauding government programs.

Agriculture Secretary Brooke Rollins was one of the officials who shared this image on social media platform X over the weekend, posting a photo that includes a headline reading "SNAP FRAUDSTER and a fake Spirit Halloween costume packaging backdrop.

A pumpkin carved with a sombrero and the words Spooky szn is here was featured in a White House post on X, sparking renewed criticism of the administration's social media strategy ahead of elections.

The image appears to be taken from an Instagram post by Shawty Dred, a social media personality who has been accused of obtaining millions in government benefits through fraudulent means. In September 2025, Shawty Dred posted the photo, which was then shared by Agriculture Secretary Brooke Rollins on X over the weekend.

Shawty Dred's real name is Mercedes Reshard New, and she is currently facing federal charges for allegedly defrauding the Supplemental Nutrition Assistance Program of more than $4 million in Georgia. This latest controversy surrounding the White House's social media use comes as no surprise to those who have been critical of their online presence.

The White House has a history of posting inflammatory images on official government social media accounts, dating back to last year's government shutdown. At that time, they revived a deepfake video featuring House Democratic leader Hakeem Jeffries in a fake mustache and sombrero, which was widely criticized for its racist undertones.

This move was seen as an attempt to politicize the migrant crisis and shift blame onto Democrats, with Jeffries himself describing the meme as bigoted. The video was played on repeat in the White House briefing room before Vice President JD Vance promised to end the practice once the shutdown ended.

The Trump administration's focus on immigration issues has led to a surge in anti-immigrant rhetoric, with allegations of fraud being made against several individuals, including U.S. Rep. Ilhan Omar. The investigation into her family's immigration paperwork is ongoing, and federal authorities are examining potential irregularities.

In recent weeks, the administration has also taken punitive measures linked to alleged fraud in various states, including California and Minnesota. These actions have been met with criticism from governors of Democratic-led states, who accuse the federal government of targeting their regions for political reasons rather than addressing legitimate issues.

Federal prosecutors have charged an individual known as New with operating more than 350 fraudulent SNAP accounts using stolen identities between January 2020 and July 2026. It's alleged that he applied to become an authorized SNAP retailer through his company, Shawty Dred LLC, and used EBT debit cards to extract approximately $4 million from the affected accounts.

Posts on New's Instagram account, which boasts over two million followers, showcase his opulent lifestyle, featuring private jets, luxury vehicles, and large sums of cash. The extravagant displays have been highlighted by federal prosecutors as part of their case against him.

The lavish lifestyle allegedly funded by social media influencer New's illicit activities has come under scrutiny in his ongoing federal case.

New, also known as Shawty Dred," is accused of using funds meant for families in need to support a life of luxury, according to Special Agent Marlo Graham of the FBI Atlanta office. This misuse of resources is part of a larger scheme that has led to numerous charges against New, including mail fraud and aggravated identity theft.

New's history with law enforcement dates back several years, with multiple arrests on suspicion of various crimes such as identity theft, insurance fraud, financial transaction card fraud, forgery, and simple assault.

ABC News Politics: https://abcnews.com/Politics/wireStory/trump-administrations-social-media-posts-ahead-elections-criticized-137743037

The ruling, issued by U.S. District Judge Jennifer L. Rochon in New York, follows a lawsuit filed by a coalition of groups, including nonpartisan watchdog Common Cause. The judge has determined that the advertisements, which include claims such as every American receiving $5,000 if Republicans maintain control of Congress, are not suitable for government-funded platforms.

The ads in question - "Every Democrat Voted Against No Tax on Tips," "Cost of Socialism," and "$5,000 to Americans - will need to be taken down from official government websites, including social media sites like YouTube and Instagram. The judge has also ordered the cancellation of any arrangements for the airing or distribution of these ads through third-party channels.

The ruling marks a significant development in the ongoing debate over the use of taxpayer funds for political advertising. Critics have long argued that such practices blur the lines between government information and partisan propaganda.

In response to the decision, White House spokesperson Lauren Bis has stated that This Biden-appointed activist judge issued a lawless order to stop the administration from sharing patriotic videos."

A federal judge has ordered the removal of three taxpayer-funded advertisements produced by the Trump administration, ruling that they promote partisan politics rather than serving a public interest.

The ads in question feature President Donald Trump and his messaging, touting government policies in a manner similar to campaign commercials. However, the plaintiffs argue that these ads are not like traditional public service announcements, which typically inform citizens about specific government programs or benefits.

In her ruling, Judge Rochon emphasized that she was issuing her decision on a Friday afternoon, leaving no room for the government to delay taking down the ads. Her order is clear: the three ads must be removed immediately.

Government lawyers acknowledged that they could notify relevant parties responsible for pulling the ads right away, and the judge expressed skepticism about any potential excuses for delaying compliance.

The judge ultimately sided with the government on many of the ads, but expressed concerns that irreparable harm could be caused to the plaintiffs if she did not ban them.

She noted that her decision was based on the likelihood of the plaintiffs succeeding in their claims regarding the ads and the potential harm they would suffer if they were not taken down. The judge's temporary restraining order aims to prevent the administration from disregarding the law while the court case proceeds.

The ruling is seen as a victory for Democracy Forward, which has been working with a coalition to restrict taxpayer-funded partisan ads. According to the organization, Congress has made it clear that such ads cannot be funded with public dollars, and this decision reflects that principle.

The judge's order will remain in place until the full case can be heard, at which point she may choose to restore or ban additional ads.

ABC News Entertainment: https://abcnews.com/Entertainment/wireStory/judge-orders-3-taxpayer-funded-trump-administration-ads-137719996

Oh My Hours, available for iOS devices, takes an unconventional approach to monitoring phone usage by dividing each day into blocks of time that can be used or wasted. A black mark is then placed next to the hours during which users' phones have distracted them.

The app's simplicity and effectiveness make it a potential solution for those seeking to develop healthier phone habits. Rather than focusing on specific apps like Instagram, Oh My Hours highlights the broader impact of social media algorithms and infinite scrolling on users' time.

To get started with Oh My Hours, users can download the free iOS version, but to unlock advanced features, they must pay a fee of either $10 per year or $20 for lifetime access.

The user interface of Oh My Hours displays each day as a series of circles representing hours lost to distracting apps. The circles are filled in black for every hour spent on an app that pulls users away from more productive activities.

The app allows users to select categories or individual apps they consider distractions, and it tracks the time spent on these apps with a minimalist approach. This makes it easy to visualize the amount of time wasted on non-essential activities, especially when viewing progress over extended periods like weeks or months.

Users can extend the threshold period for marking an hour as lost through settings, but this feature is only available to those who pay for the app. By default, any time spent in a distracting app, even just seconds, is counted towards the total hours lost.

This approach may seem harsh, but it's designed to help users become more mindful of their screen time and make changes accordingly.

The app allows users to set designated quiet hours when they want to minimize their phone use. During these times, any use of distracting apps will automatically darken the blocks for those hours in the corresponding time zone. This feature can be customized by users, regardless of whether they are using the app for free or as a paid subscriber. The user has control over how this feature is applied.

One of the features that sets this app apart from others is its ability to allow users to reset an hour if they believe it was marked incorrectly. This level of control gives users more agency in tracking their screen time and making changes accordingly. The app's design prioritizes simplicity and ease of use, allowing users to focus on making progress rather than navigating complex settings.

In addition to the features mentioned above, the app also has an export tool that allows users to download a CSV file of their stats if they want to analyze them further. This feature is particularly useful for those who want to track their progress over time or share their data with others. The app's flexibility and customization options make it a valuable tool for anyone looking to reduce their screen time.

For those who are interested in exploring other phone-tracking apps, there are numerous options available that take a more gentle approach to encouraging responsible phone use. Some of these apps offer features such as rewards systems or gamification elements to motivate users to spend less time on their phones.

The app's most significant feature is its ability to load a breathing exercise for users before allowing them access to their chosen applications. This exercise serves as a gentle reminder to take a break from phone usage and can be completed at any time during the day.

Research has shown that incorporating short breaks into daily routines can have a significant impact on productivity and mental well-being. By providing this feature, the app aims to encourage users to adopt healthier habits and reduce their screen time.

For those willing to invest in the premium version of the app, additional features become available. These include full app blocking, more advanced time tracking, and other tools designed to help users manage their phone usage effectively.

In addition to its robust time tracking features, this app also includes conventional blocks and timers designed to help users manage their phone usage effectively.

One noteworthy option is Roots, a comprehensive tool available exclusively on iOS that enables scheduling of phone-free periods, blocking of specific apps, and participation in phone detox challenges with friends or family. This app provides detailed breakdowns of time saved by avoiding certain applications. It's worth noting that basic blocks and limits are free, while more advanced customizations cost $10 per month.

Another option to consider is Brick, which pairs a free mobile application with a physical device that costs $59. The small NFC transmitter works similarly to tap-to-pay technology, allowing users to block or unblock specific apps by simply pressing their phone against it. This straightforward approach has proven effective in helping individuals manage their phone usage.

Wired: https://www.wired.com/story/oh-my-hours-ios-app/

Van Zee's work can be seen adorning iconic eateries like Elbow Bread, S&P Lunch, and Levain Bakery, among dozens of others. His signature style combines traditional techniques with a touch of luxury, as he applies delicate gold leaf to create eye-catching signs that have become an integral part of the city's visual identity.

Despite the increasing presence of AI-generated content in the digital realm, Van Zee's business is thriving thanks to his reliance on centuries-old methods. This paradox has led some to wonder if there is still a place for handmade design in today's tech-driven world.

Van Zee's rise to prominence can be attributed in part to social media platforms like Instagram, where videos of his work have garnered millions of views and introduced him to new clients. His Reels showcase the intricate brushwork, delicate gold leaf application, and detailed flourishes that are hallmarks of his craft.

The art of sign-making has seen a resurgence in recent years, thanks in large part to the influence of social media platforms like Instagram and TikTok.

In an era where digital graphics often dominate public spaces, custom handmade signs stand out as a testament to craftsmanship and attention to detail. Businesses that invest in bespoke signage are likely to be equally thoughtful about other aspects of their operations, making them more appealing to customers who value authenticity.

Van Zee's journey into sign painting began long before he started working on iconic restaurant signs. As a young man, he worked as a house painter for his father, learning the intricacies of brush control and developing a passion for manual labor.

Growing up in a family that valued hard work, Van Zee was introduced to the restaurant industry at a relatively early age, starting out as a dishwasher and working his way up to become a prep cook. This experience instilled in him a deep appreciation for teamwork and the satisfaction of seeing a busy service come together smoothly.

As a long-time observer of New York City's culinary scene, it is clear that the city's restaurants are not just places to eat, but also hubs for creativity and community.

The artist behind many of these iconic signs has seen firsthand how a restaurant comes together, from initial concept to grand opening. This experience instills in him a deep appreciation for teamwork and the satisfaction of seeing a busy service come together smoothly.

Over the years, he has built strong relationships with restaurateurs, contractors, chefs, and designers, all of whom are essential components of any successful project. These connections are crucial to his business, which relies heavily on word-of-mouth referrals.

When attending friends-and-family nights, he gets to see restaurants in their final stages, try the food, and experience the atmosphere for himself. This is often a highlight of his job, as it allows him to celebrate with the team that brought the restaurant to life and witness its grand opening.

As part of his mission to preserve New York's visual character, he delves into historic photographs and documentation to stay true to the city's aesthetic.

This extensive research helps him create signage that not only reflects a business's identity but also honors its place within the community's history.

By incorporating elements from the past, sign painting becomes an art form that adapts to modern needs without sacrificing its traditional charm.

A well-crafted sign is not just aesthetically pleasing, but also a reflection of the care and attention to detail that goes into creating it. This is particularly true for businesses in the fine dining industry, where every aspect of the customer experience matters.

To convey this level of commitment, many clients opt for hand-painted signs, which demonstrate a clear value placed on craftsmanship and human touch. Even if it means investing more time or resources, a custom sign can speak volumes about a business's dedication to quality and excellence.

Sign painting is an art form that has evolved over time, incorporating elements from the past while adapting to modern needs. By embracing this blend of tradition and innovation, artisans can create signs that are both timeless and relevant.

Social media platforms have become essential tools for sign painters like many other artists, allowing them to share their work with a wider audience and showcase the process behind creating these iconic signs. This transparency has not only helped build a community around the craft but also raised awareness about the importance of handmade signs in our urban landscapes.

One of the most notable clients for this artist was Rezdôra, a renowned Italian restaurant in New York City. The artist had previously designed the logo for Rezdôra, which has become an iconic symbol of the brand. This project stands out as it has endured the test of time, with the restaurant continuing to thrive after nearly a decade.

Another significant client was Sailor, a neighborhood eatery where the artist had already eaten many times before its renovation. Being involved in the new chapter of this local business held personal significance for the artist, as it allowed them to contribute to their community's culinary landscape. The artist has also worked with other beloved New York restaurants, including Levain Bakery.

The projects that have made a lasting impact on the artist are those that continue to thrive long after completion. Rezdôra is a prime example of this, as its enduring popularity speaks to the significance of the artist's role in shaping its identity.

Bon Appetit: https://www.bonappetit.com/story/the-artist-behind-new-york-city-iconic-restaurant-signs

The collision occurred between two high-speed trains, one operated by RENFE and the other by private company Iryo, which had stopped on the tracks. The incident has left dozens of others injured and sparked an intense search effort for those still unaccounted for.

Among those searching for loved ones is César Vicente, an actor from Seville who traveled over 495 kilometers to Toledo in a desperate bid to locate his missing father. He was joined by his mother and aunt, all of whom were searching for their family member who had been sitting in seat 13A on the RENFE train.

The family spent a cold night at a local religious center that has been converted into a base for those affected by the disaster. The atmosphere is tense as families wait anxiously for news about their missing relatives, with many braving the chilly morning to take short walks and scour the area.

Relatives and friends of victims are also turning to social media in a bid to locate missing loved ones, posting appeals online that include photos, descriptions of clothing, physical appearance, and seating details.

As search teams continue to scour the crash site, relatives and friends are turning to social media for help in locating missing loved ones. A poignant example is Alejandra Marroquín's Instagram post on Wednesday, where she appealed for information about her sister Adriana.

The appeal described Adriana as wearing dark blue clothes and traveling in car 8 of the RENFE train. Despite the efforts to locate her, contact with Adriana has been lost, leaving her family in a state of uncertainty. They are among many families anxiously waiting for news.

Spanish Prime Minister Pedro Sánchez has pledged that the government will do everything possible to support the victims' families and shed light on the circumstances surrounding the tragedy. He assured reporters on Thursday morning that all necessary measures would be taken to prevent such incidents in the future.

The high-speed rail disaster is a stark reminder of the risks associated with this mode of transportation. In January, 46 people lost their lives when one train derailed and collided with another going in the opposite direction in southern Spain.

The devastating crash has also raised questions about the safety record of Spain's high-speed rail network, which was considered an engineering marvel upon its introduction over three decades ago. The country's government is now under pressure to address these concerns and implement measures to prevent similar tragedies from occurring.

Rescue efforts in Spain are still ongoing as families hold out hope for loved ones missing after the devastating train crash that claimed several lives and injured hundreds more.

Construction worker David Gómez was working nearby when he and his colleagues heard the crash and rushed to help, using first-aid kits they had on hand to treat those trapped in the wreckage. Witnesses described chaotic scenes as people attempted to escape through windows and emergency services arrived to take control of the situation. The sheer scale of the disaster is only just beginning to sink in.

In response to the crisis, authorities have issued a call for blood donations, with over 2,000 volunteers coming forward in Castilla-La Mancha alone. The region's president, Emiliano García-Page, expressed his gratitude to those who have donated and thanked the emergency service personnel who were mobilized to assist in the aftermath of the disaster.

ABC News International: https://abcnews.com/International/wireStory/families-hold-hope-loved-missing-after-deadly-spain-137676976

The acquisition of lifestyle brand Béis by an unnamed company was finalized on October 1, valuing the business at approximately $210 million. This significant milestone marks a major turning point in the company's history, with founder Shay Mitchell and CEO Adeela Hussain Johnson visibly excited about the prospect.

According to sources close to the deal, Shay Mitchell has finally spoken out about the acquisition, describing it as "very surreal. Mitchell, who first rose to fame on the popular TV show Pretty Little Liars, launched Béis eight years ago in response to a perceived gap in the market for stylish and functional luggage designed specifically for busy women.

Mitchell's decision to launch Béis was driven by her own frustration with the limited options available to her at the time. She identified an opportunity to create high-quality lifestyle bags that catered to the needs of modern women, who were increasingly seeking out products that combined style and functionality.

Mitchell has been open about the role she played in promoting Béis in its early days, using her platform as a celebrity to boost sales. In fact, she even enlisted the help of her Pretty Little Liars co-stars to promote the brand's products.

The acquisition is likely to be seen as a major vote of confidence in Mitchell's vision for Béis, which has managed to carve out a niche in a crowded market dominated by established brands like Samsonite.

Béis bags and suitcases have gained a reputation for making travel easier, with features such as cushioned handles to reduce strain when wheeling heavy cases.

The brand's products also come equipped with an in-built weighing system that alerts the user if their luggage exceeds 50 pounds, helping to avoid extra fees at check-in.

In addition, Béis bags have designated sections for wet clothes and laundry, as well as a built-in cord to attach keys, making it easier to locate them after a trip.

These thoughtful design details are in line with Mitchell's vision for the brand, which aims to solve common pain points faced by travelers.

Béis has also leveraged high-profile collaborations to boost its profile, partnering with brands such as Rare Beauty and KidSuper on limited-edition collections.

The acquisition of Béis by Samsonite has brought stability and continuity to the company's operations. Johnson, appointed in 2024, remains at the helm, overseeing the brand's growth and development.

In 2025, Béis generated significant revenue from its US direct-to-consumer channel, with net sales reaching approximately $210 million. This impressive figure underscores the brand's appeal to young female consumers, a demographic that Samsonite was eager to tap into through the acquisition.

Béis has been successful in carving out its own niche within the market, distinct from its parent company's flagship brands such as Tumi and Hartmann. The brand's focus on lifestyle categories, rather than just rollers, has proven to be a shrewd strategy, with 50% of revenue coming from non-roller products.

Johnson emphasizes the importance of consumer-centricity in Béis's business model, ensuring that the brand meets the evolving needs of its target audience throughout their lives. This approach is reflected in the company's willingness to adapt and innovate based on user feedback, which Mitchell actively collects and incorporates into design meetings.

Mitchell's approach to engaging with customers extends beyond collecting feedback, as she actively reads comments on social media platforms. This habit allows her to stay informed about user concerns and preferences, which are then incorporated into product design.

The company's willingness to adapt is evident in its decision to revamp the Weekender bag, a popular model from its non-roller lifestyle range. However, when Mitchell shared the relaunch on Instagram, she encountered negative feedback from customers who reported discomfort while carrying the revamped bag.

This experience underscores the importance of user-centric design and listening to customer concerns before launching new products. Mitchell's willingness to gather and act upon feedback has become a hallmark of Béis' approach to product development.

The company's pop-up events are another example of its commitment to connecting with customers on a personal level. By hosting car wash-style luggage wash events, Béis offered free cleaning services for customers who had experienced issues with dirty luggage during travel.

As the brand continues to expand globally with Samsonite's support, Mitchell and her team will focus on developing new products while establishing a stronger retail presence through bricks-and-mortar stores.

As Béis expands globally with Samsonite's support, the brand is looking to leverage its resources to boost innovation and design capabilities. Mitchell and her team are eager to tap into Samsonite's 116-year history of expertise, seeking guidance on how to take their products to the next level.

With access to a wealth of knowledge and experience, Béis can now collaborate with industry experts to refine their development process. I can now call someone and ask for their input before we go into production, Mitchell says, highlighting the benefits of working with a seasoned partner like Samsonite.

The data suggests that global demand is high, with consumers abroad willing to pay full price for Béis products, even if it means paying for international shipping. This presents an exciting opportunity for the brand to expand its reach and establish itself in new markets.

As part of its global expansion strategy, Béis will be taking its successful pop-up model to new territories, starting with key regions such as the UK and Asia. The goal is to bring a unique retail experience to these markets, surprising and delighting consumers with innovative products and engaging experiences.

As Béis continues its rapid expansion, the brand's founders are acknowledging the challenges that come with it. One of these challenges is managing a growing team amidst a rapidly expanding business. Despite its growth, Béis' 50-strong team remains relatively small, which can be both an advantage and a disadvantage.

The acquisition by Samsonite has brought opportunities for Béis to professionalize" as it grows, leveraging the experience and resources of its new parent company. This collaboration will enable the brand to address some of the pain points that come with rapid expansion, such as capital investment and infrastructure development.

Béis' founders are committed to maintaining a unique culture within the company, one that values diversity and grit. They seek out individuals who bring different mindsets and backgrounds, but also share a sense of ownership and entrepreneurial spirit. This approach has been instrumental in driving the brand's success so far.

As Béis prepares for its next phase of growth, its founders are optimistic about their prospects. With Samsonite's support, they aim to build on their achievements and create an even more impactful experience for their customers.

Vogue: https://www.vogue.com/article/post-acquisition-shay-mitchells-beis-is-ready-for-takeoff

This year has seen a revival of Y2K-inspired styles, with items like denim-on-denim outfits, butterfly clips, and Baguette bags becoming increasingly popular. However, as we approach 2024, this trend is giving way to a grungier, more avant-garde aesthetic, marked by the rise of luxury handbags from brands such as Balenciaga and Chloé.

Data suggests that this nostalgia for the 2010s has reached unprecedented levels, with millions of online searches conducted on platforms each month.

The nostalgia for the 2010s is not limited to specific years or events. Online searches are also trending towards broader topics like "2012 shoes", "2013 outfits", and "2015 outfits", with hundreds of thousands of queries being made each month.

For over a year, there has been a growing sense of nostalgia for this particular decade. This sentiment is beginning to manifest in various areas of popular culture, including fashion and music.

Celebrities such as Irina Shayk and Myha'la have recently been spotted wearing ripped jeans, a staple style from the 2010s that was once ubiquitous among stars like Ashley Tisdale, Rihanna, and Bella Hadid.

The nostalgia for the 2010s continues to grow as we approach 2027, with an increasing number of trends from that decade making a comeback.

One style that has managed to shed its stigma is athleisure wear, thanks in part to the rise of more fashion-forward ways to incorporate athletic elements into everyday clothing. This shift has led to a renewed interest in skinny jeans, which are now being worn as a stylish and fashionable choice rather than just a functional one.

The nostalgia for 2010s aesthetics extends beyond clothing to photography as well, with young people opting for retro smartphones like the iPhone 5c or an old iPhone 4 with its imperfections intact.

The resurgence of interest in 2010s aesthetics has also influenced social media posting habits, where users are opting for a more curated approach to sharing photos online. Gone are the days of cluttered carousel posts; instead, young people are sharing single images accompanied by ironic emojis and text overlays that evoke the spirit of VSCO-era filters.

The music industry is another area where 2010s nostalgia is palpable, with girl groups experiencing a resurgence in popularity. Acts like Say Now and Prelude are gaining traction alongside established groups like Katseye and Flo, catering to fans who grew up listening to Fifth Harmony and Little Mix.

This nostalgia for the 2010s extends beyond aesthetics and music experiences, as Gen Z seeks to relive moments from their own past. Unlike earlier generations, who can only appreciate the fashion of bygone eras, members of Gen Z have a unique opportunity to reminisce about the culture they actually experienced firsthand.

The nostalgia for the 2010s has taken hold, with many reminiscing about a bygone era when social media was seen as a tool to connect with friends rather than a platform to be exploited for endless scrolling.

In contrast to earlier generations who can only imagine what life was like in the past, members of Gen Z have a unique advantage, they actually experienced this culture firsthand. As a result, their nostalgia is not just about romanticizing the past but also about understanding how things used to be.

The 2010s were a time when social media felt warm and communal, a far cry from the cold and manufactured experience of today's algorithms-driven feeds. The internet was seen as a place where people could share and connect with others, not just get lost in an endless stream of curated content.

This nostalgia is also about regaining control over our attention spans, which have been hijacked by social media platforms like TikTok and Instagram that prioritize engagement above all else.

People are increasingly nostalgic for the 2010s, a decade marked by a distinct aesthetic and cultural landscape. This nostalgia is not just about reminiscing fondly about the past, but also about rebelling against the current state of the internet.

The internet's influence on our daily lives has been overwhelming, with social media platforms prioritizing engagement over meaningful interactions. Young people are seeking a way to regain control over their attention spans and express themselves authentically, leading them to romanticize the 2010s as a simpler time.

Harper's Bazaar: https://www.harpersbazaar.com/culture/a73643213/2010s-nostalgia-fashion/

According to figures shared by Skift's Head of Research Seth Borko at the inaugural Skift Creator Summit, creators and social media now influence over $7 trillion in global travel spending.

This significant influence has brought creator marketing from the margins of the industry to center stage, but brands are struggling to turn this influence into a repeatable business function.

Travel brands can no longer rely on one-off campaigns with individual creators; they need to develop more scalable and measurable systems around creator marketing.

To succeed, travel brands must adopt a structured approach to creator marketing, which includes clear organizational ownership, a defined budget, and creative planning that integrates with the media strategy.

As Marriott's luxury division experimented with social media in 2007, there was a sense of trial and error, with no clear guidelines to follow. This early experience shaped a test-and-learn approach, but it still required a clear definition of success for each project.

The lack of clarity on goals and what constitutes success can lead to underwhelming results, even with high-quality creator content. It's essential that brands align their objectives and measurement methods to ensure the desired outcome.

To address this issue, Marriott now incorporates paid media into its approach to creator content. This means creators must understand not only the story they're being asked to tell but also how the asset will be used once media investment is involved.

The integration of paid media requires collaboration across various teams, including creative, brand, media, and performance groups. They need to agree on objectives and measurement methods to ensure a cohesive strategy.

Bhatia notes that one major challenge for brands is organizational constraints, which can hinder the effective implementation of creator marketing strategies. A shared definition of success can help bring different departments together and facilitate more efficient collaboration.

As travel brands seek to partner with creators who best match their target audience, they're moving away from relying solely on follower counts and toward more sophisticated discovery methods. For instance, Meta's Creator Marketing Hub makes it possible for brands to identify over seven million potential partners across Instagram and Facebook by leveraging machine learning and performance data.

To unlock the full potential of creator partnerships, travel companies must also establish clear permissions and rights structures that enable them to reuse content beyond a single organic post. This involves identifying existing content that's resonating with audiences and amplifying it through media support.

Meta reports that its Partnership Ads have achieved significant returns on investment, generating two times the incremental return on ad spend compared to other campaigns. Furthermore, these ads have also led to a 94% improvement in cost per lift for brand consideration.

Marriott has taken a similar approach to creator partnerships, evolving its strategy from early hotel-stay exchanges to a broader marketing function that incorporates creators as both social influencers and paid talent across multiple formats.

Brands must first define what success means to them before scaling up their creator partnerships. This could involve measuring impact against objectives such as awareness, engagement, or attributed revenue.

Travel brands are working to optimize their marketing strategies by leveraging data from creator content. This involves analyzing performance metrics such as cost per acquisition and return on ad spend in measurable media environments.

Troy collaborates closely with Marriott's paid media teams to identify successful creative assets and pinpoint areas for improvement. By understanding what works and what doesn't, brands can refine their approach and avoid repeating mistakes.

Paid amplification allows for more concrete learning from creator content. Brands can examine metrics such as cost per acquisition, return on ad spend, and incrementality once the content enters a measurable media environment.

A key challenge in evaluating creator influence is that it may take months to convert into bookings. One participant noted that partnership ads with Booking Holdings and Tripadvisor Group had produced significant improvements in conversion rate and efficiency, but many conversions did not appear until 90 days or later.

Longer attribution windows can provide a more accurate picture of performance for travel marketers. This allows them to account for the lag between exposure to creator content and actual bookings.

Brands often conflate awareness with transaction, mistakenly assuming that the same content drives both discovery and booking. As a result, they should test content first, not just creators, to ensure optimal performance in different contexts.

To effectively scale their production models, brands need to diversify their approach by utilizing different creators, formats, and placements based on a single underlying consumer insight.

Marriott's vast portfolio provides Troy with an extensive canvas for implementing this strategy. The company operates over 30 hotel brands and has partnerships in various sectors, including sports and entertainment. This breadth enables Marriott to target diverse interests and cater to a wide range of consumers.

A key takeaway from the summit was that one-size-fits-all approaches are no longer effective. Younger consumers increasingly expect personalized content, and brands must adapt to meet their evolving needs. Smaller travel brands can leverage this by focusing on niche markets and building deeper relationships with creators who understand them.

Bhatia emphasized the importance of going narrow deliberately, identifying a specific niche and partnering with creators who possess in-depth knowledge about it. Research suggests that over 90% of people value expert knowledge when engaging with creators. By targeting a smaller audience, brands can build more meaningful connections and drive greater engagement.

Nano and micro influencers are generating significant interest among brands, with 73% now seeking them out. This trend highlights the need for brands to accumulate knowledge and adapt their strategies rather than solely focusing on accumulating reach.

As travel brands navigate the complexities of the creator economy, a key takeaway from recent roundtable discussions is the importance of building lasting relationships with creators.

These collaborations should be focused on quality over quantity, moving beyond mere follower counts and giving campaigns sufficient time to reach their full potential. Furthermore, reusing successful content across multiple channels can help maximize its impact.

By adopting this approach, brands can create a more sustainable and effective creator strategy that drives meaningful results.

Skift: https://skift.com/2026/10/27/travels-new-creator-economy-why-brands-need-smarter-systems/

However, Instagram is now expanding its capabilities to accommodate longer-form content, allowing creators to upload videos up to 90 minutes in length. Additionally, users will be able to rotate videos from portrait to landscape orientation, making it easier to watch content on larger screens.

This shift towards longer-form video content is part of a broader effort by the platform to become "the best place for social entertainment." According to Tessa Lyons, vice president of product at Instagram, this move acknowledges that engaging stories and creative ideas can't be confined within a three-minute time frame.

Instagram is enhancing its creator tools to enable seamless transitions between Reels, allowing users to easily switch from one episode to the next. This feature, called "Series," is already being tested by some creators within the app and also for TV viewing.

The company's focus on creating a seamless video-watching experience extends beyond mobile devices. Instagram aims to make its content more suitable for TV viewing, with plans to integrate features that allow users to show their friends what they're watching via the Friends tab.

As part of this effort, Instagram is exploring ways to convert smartphones into makeshift remote controls. This would enable users to navigate and control video playback on their TVs directly from their mobile devices.

Instagram's latest updates are not just about short-form video clips; they're also positioning the platform as a centralized hub for content consumption.

The rise of bite-sized videos has become ubiquitous on social media, with many creators using them to increase their visibility and engagement. This trend is evident in the proliferation of podcast microphones as props in these short clips, which often feature two individuals discussing various topics.

To integrate long-form content seamlessly into its platform, Instagram is streamlining a user's experience. Instead of having viral clips on one platform and longer-form content on another, users can now discover short clips and easily transition to watching the full episode later that night.

The challenge for Instagram lies in balancing the design requirements of both vertical and horizontal formats within a single product, according to Lyons.

Wired: https://www.wired.com/story/instagram-is-a-streaming-service-now/

The company is testing new tools for creators who produce episodic content, such as serialized shows or series. These features are designed to encourage users to stay on Instagram rather than migrating to YouTube. The move is seen as a response to the growing popularity of YouTube among TV viewers.

A prime example of this trend can be seen in "Subway Takes, a show hosted by Kareem Rahma that started life as a short-form interview series before expanding into longer-form content on both YouTube and Tubi. With 4 million followers, it's clear that Instagram has the potential to host more substantial shows.

The company is now looking to entice creators to produce their own long-form content within its platform, rather than relying on rival sites for ad revenue and user engagement. Whether this strategy will pay off remains to be seen, but one thing is certain: Instagram is trying to catch up with YouTube's impressive reach and influence.

Instagram has introduced new features aimed at keeping users engaged within its ecosystem, rather than leaving to watch longer-form content on other platforms.

The Features format allows creators to produce videos up to 90 minutes long, which can be viewed seamlessly without requiring a departure from the app. Currently, this option is available only to a limited number of creators in the US and Brazil. This development suggests Instagram's desire to provide users with more substantial content within its own platform.

In addition to these changes, Instagram is also expanding its reach through TV apps. The Instagram for TV" app will now be available on Apple TV, joining other platforms such as Samsung, Amazon Fire TV, Google TV. Users can access a feed of video content from friends they follow or have interacted with.

The main Instagram feed is being tested to seamlessly connect episodic content within the Series format. Eligible creators can add videos to a series and label them accordingly; users can then watch these episodes in order from the start.

Instagram's long-form video experiment is expanding to more countries by the end of this year, offering creators a new way to showcase their content.

One notable feature of this test is the ability for clips to drive engagement directly back to the original video, eliminating the need for users to search for the longer version. This streamlined approach allows creators to reach their audience more efficiently. The test also enables eligible creators to link up to eight clips to a single long-form video.

This move marks a significant shift in Instagram's offerings, as it continues to evolve and compete with other social media platforms like YouTube. While this isn't the first time Instagram has ventured into long-form content, it is a major leap forward for the platform.

The absence of some key features in this new format is notable, including the inability to watch videos while continuing to scroll through Instagram or multitask by opening other apps with the content visible in a picture-in-picture pop-up. However, Meta has confirmed plans to introduce automated transcripts and subtitles in the future.

Instagram is exploring ways to test pre-roll and mid-roll ads that could potentially result in creators receiving a share of the ad revenue.

This development comes as Instagram continues to grapple with how to effectively monetize its content creator community, a challenge it has faced in the past. According to Adam Mosseri, the platform's head, previous attempts at creating a broad revenue-sharing program were not profitable for Instagram. In fact, he stated that the company spent more on such initiatives than they generated in return.

The introduction of ads is seen as a way to incentivize creators to produce higher-quality content and potentially increase engagement. However, Mosseri acknowledged that past experiments with creator monetization programs had yielded disappointing results. He noted that when Instagram previously offered incentives for creating content, the output was not significantly greater than what creators were already producing voluntarily.

Ultimately, Instagram will need to find a solution that balances its own financial needs with the desire of creators to be fairly compensated for their work.

Business Insider: https://www.businessinsider.com/instagram-doubling-down-long-form-video-culturally-relevant-episode-tv-2026-10

The pair's growing bond has been evident in recent weeks, as they were spotted traveling together, meeting each other's families, and exchanging affectionate posts online, further fueling speculation about a potential romance. Their increasing displays of affection have left many wondering if Siwa and Hughes are more than just friends.

Siwa was still in a relationship with Australian actor Kath Ebbs at the time she met Hughes on the show.

JoJo Siwa's relationship with Chris Hughes has been a whirlwind romance. According to Siwa, Hughes is "such a great gentleman" and "hilarious and a good ball of fun." The two share a similar energy and outlook on life, which has likely contributed to their strong connection.

Their bond was further solidified when Hughes stood up for Siwa after she received homophobic comments on the show. His reaction was a testament to his true personality, and Siwa was touched by it. To celebrate her 22nd birthday, Siwa shared an Instagram photo of herself resting her head on Hughes's shoulder, while Hughes posted his own photos with the caption "The previous 7 days have been the prettiest."

The pair's relationship has been gaining attention from fans and media alike, with Hughes confirming their romance through social media in June 2025. A Snapchat photo of him shirtless in bed, kissing Siwa on the forehead, sparked speculation about their relationship status.

To address rumors that their relationship was a publicity stunt, Siwa took to addressing the issue directly. She emphasized that those who believe this are clearly not familiar with her and Hughes's interactions, suggesting that their connection is genuine.

Their relationship has not gone unnoticed, and they have faced a mix of criticism and praise from the public and media alike. However, Hughes remains unbothered by the attention, stating that he wouldn't go to the effort of loving someone unless it's genuine.

Having spent eight years in the industry, Hughes acknowledges that criticism is inevitable when you're in the public eye. He notes that adapting to having opinions from different angles has been a necessary part of his career.

Hughes and Siwa have both spoken about their relationship, with each other and with media outlets. In an interview, they discussed how their transition from friends to something more was actually beneficial for them. According to Hughes, it's easy because it feels right, and he credits the universe for bringing them together.

Siwa's feelings for Hughes grew stronger as they spent more time together. She recalled sharing her thoughts with him after he began dating her, saying "I love [Chris] so much. This sentiment intensified when Hughes sent her a childhood photo, which she described as really cute despite the image being taken while he was in a trash can.

The couple's connection felt like serendipity to Siwa. She made this comment in response to their chance meeting. Their romance continued to blossom, with one memorable moment occurring during a performance when Siwa climbed onto Hughes's lap from the edge of the stage and shared a kiss with him in front of the crowd.

Siwa later posted photos from the event on Instagram, captioning them LIVE AT CITY WALK what a perfect night" accompanied by heart and sparkles emojis.

JoJo Siwa's dreams finally came true when she performed on stage last October, marking a milestone in her career.

Siwa had previously expressed her desire to have Chris Hughes design her dream engagement ring, sharing this vision with her mother over 10 years ago. In fact, it was only last October that they discovered their shared idea for the perfect ring, aligning their creative visions.

Elle: https://www.elle.com/culture/celebrities/a64957306/jojo-siwa-chris-hughes-relationship-timeline/

The reaction online was overwhelmingly positive, with fans expressing their joy at reliving memories of simpler times. Eisen shared a heartwarming anecdote about a young woman who broke down in tears while watching a video of the classic SportsCenter opening sequence.

This emotional response validated an idea Eisen had been pitching to ESPN: a nostalgia-driven podcast that would reunite him with former colleagues and tap into the network's extensive archives. The result is This Was SportsCenter: Stories from the Set, a video podcast series that debuted on Disney+ and the ESPN app in June.

The first season of the podcast featured interviews with legendary ESPN personalities, including Dan Patrick, Chris Berman, and Mike Greenberg. Eisen has already announced plans for a second season next year, which will include six new interviews with additional notable figures from the world of sports broadcasting.

Rich Eisen's career has taken him from anchoring SportsCenter to hosting his own show on NFL Network. Before joining ESPN in 1996, he spent several years building a reputation as a sports broadcasting personality. During his tenure at the network, Eisen worked alongside Stuart Scott, and their chemistry helped make late-night SportsCenter broadcasts must-watch TV.

Their on-air partnership was so successful that it transcended the world of sports, with their show becoming a staple of morning conversation among friends and colleagues. The pair's popularity even extended to Hollywood, where they appeared together in the 2000 Disney comedy The Kid. This unique blend of sports and entertainment helped establish Eisen as a household name.

Eisen's impact on popular culture was significant, with his SportsCenter broadcasts reaching an impressive audience of over 100 million households. His show's widespread appeal was due in part to its late-night schedule, which allowed it to be re-aired the following morning, making it a staple of family viewing. Many viewers, including children who watched before school, have gone on to become parents themselves.

In 2003, Eisen left ESPN to join NFL Network as its first on-air hire. More than two decades later, he remains at the network, hosting various shows and events, including NFL GameDay Morning and draft coverage. In addition to his work at NFL Network, Eisen also launched The Rich Eisen Show in 2014, a daily program that combines sports and pop culture discussion.

The Rich Eisen Show found itself without a home in December 2019 when DirecTV's Audience Network announced its shutdown. This meant that the show would have to relocate if it wanted to continue airing. Fortunately for Eisen and his team, they were given the opportunity to purchase the show themselves, making him the owner overnight.

Taking on ownership was not an easy decision for Eisen, but he has since found success in growing the business. After acquiring the show, Eisen expanded his staff and hired a chief financial officer to help manage the company's finances. He also invested revenue into building a state-of-the-art control room.

A key factor in the show's continued growth and success is Eisen's commitment to maintaining a positive work environment. He emphasizes the importance of creating an atmosphere where employees feel valued and respected, stating that "this life is too short and this business is too small." This approach has paid off, with the show continuing to thrive.

The Rich Eisen Show now airs on various platforms, including Disney+, ESPN's streaming services, and ESPN Radio. The show is also available as a podcast, while exclusive interviews are released on YouTube and clips are shared across social media platforms like Instagram, Facebook, and TikTok.

Rich Eisen's return to ESPN marks a significant shift for the sports personality who has navigated various media outlets throughout his career.

Eisen credits the success of his show to its adaptability in reaching audiences through multiple platforms. He noted that viewership and listenership have experienced significant growth since the move, with numbers having "exponentially exploded". This trend is a testament to the enduring appeal of sports programming.

The Rich Eisen Show's production company also produces Women's Sports Now, a weekly show created by his wife Suzy Shuster, who executive produces and co-hosts alongside other women. The show's inspiration stems from the couple's daughter, Taylor, a basketball player, and aims to provide a platform for women discussing women's sports.

The show's 12th anniversary earlier this month underscores its staying power in an increasingly competitive media landscape. Eisen is exploring new ideas, including more podcasts and possibly a celebrity-driven show, which he believes are all viable options given the industry's ever-changing nature.

Fortune: https://fortune.com/2026/10/25/rich-eisen-went-from-sportscenter-to-nfl-network-to-owning-his-own-show-now-hes-back-at-espn-betting-90s-nostalgia-still-sells/

One of the most exciting aspects of the iPhone Duo is its shape-shifting design, which allows for creative use cases such as hands-free entertainment and self-mounting for long-exposure photos. This versatility opens up new possibilities for users, but it also creates challenges for developers who must adapt their apps to take advantage of the added screen space.

The iPhone Duo's innovative design may not be compatible with every app, however, as some popular titles have yet to be optimized for the device. A web tracker has emerged to help users determine which apps are suitable for use on the iPhone Duo, but it remains to be seen how well these apps will perform in practice.

As developers scramble to update their apps for the iPhone Duo, dozens of popular picks from the App Store are already being worked on to take advantage of the flexible screen. These updated apps will feature a "Made for iPhone Duo" badge on their product page, indicating that they have been optimized for use with the device.

The next few weeks and months will be crucial in determining how well the iPhone Duo's innovative design is received by users and developers alike. For those lucky enough to get their hands on an iPhone Duo soon, several standout apps have already been tested and found to work seamlessly with the device.

The iPhone Duo's versatility has made it possible to enjoy streaming services like never before. One standout example is Netflix, which offers a seamless viewing experience across various orientations. When unfolded, the phone displays a standard widescreen layout, perfect for immersing yourself in your favorite movies and shows.

However, for those who prefer a more unique viewing experience, Netflix also allows you to rotate the iPhone Duo to portrait orientation. This enables you to watch videos in the upper third of the screen while using another app on the bottom half, offering a creative way to multitask.

Beyond streaming services, the iPhone Duo has proven itself to be an excellent tool for cooking enthusiasts. With the NYT Cooking app, users can access recipes and instructions with ease. The phone's flexibility allows you to set it down in various configurations, such as lifting one half of the inner screen while toggling on Cook mode.

This feature not only makes it easier to follow recipes but also helps keep your countertop tidy by reducing clutter. By increasing the text size for comfortable viewing from a distance, cooking with the iPhone Duo has become an enjoyable experience.

For those who prefer to stay organized, Fantastical is another app that takes full advantage of the iPhone Duo's features. Its ability to keep users in better order and on top of their schedules makes it an excellent addition to the phone's arsenal of productivity tools.

The calendar app within the iPhone Duo has evolved into a comprehensive tool that not only manages daily tasks but also provides an overview of upcoming appointments and events. This includes color-coded organization, making it easier to visualize schedules for different timeframes such as days, weeks, months, or even years.

In addition to scheduling features, this app integrates weather tracking, offering users real-time updates on the latest forecast. While some might find the abundance of information overwhelming, the app's design ensures that everything is neatly organized and visually appealing.

For those who prefer voice commands, Fantastical has been optimized to support enhanced Siri interactions. This enables users to add calendar events, to-do lists, or other tasks through either voice prompts or text inputs.

Edits, a popular video editing tool, has received an update specifically tailored for the iPhone Duo's capabilities. The app now allows creators to view a preview of their edits on one half of the inner screen while simultaneously displaying the timeline on the opposite side. This setup streamlines the editing process by eliminating the need to minimize and expand the preview.

In line with the launch of the iPhone Duo, social media platforms like TikTok and Instagram have been optimized for the device's larger screen. As a result, users can now comfortably watch videos on one half of the screen while reading comments and interacting with content on the other side.

The versatility of the iPhone Duo's design has opened up new possibilities for app developers to create immersive and interactive experiences.

One such app is Toastie, a game that lets users prepare virtual sandwiches with precision and finesse. The goal is to achieve perfection in every detail, from the arrangement of cheese slices to the even distribution of butter.

To toast the sandwich, users can fold the iPhone Duo shut, mimicking the action of a panini press. This adds a delightful touch of realism to the experience, complete with haptic effects that simulate the sizzling of bread.

The multidimensional screen of the iPhone Duo allows for innovative uses of split-screen mode, where two apps can be run simultaneously in a way that's both functional and intuitive.

The versatility of the iPhone Duo's dual-screen setup has proven to be a game-changer for multitaskers like myself. During daily commutes, I find it convenient to have Google Maps and Spotify open simultaneously, allowing for quick adjustments to navigation and music playback.

In other situations, such as during telehealth appointments or social gatherings, the split-screen mode enables seamless multitasking. For example, a video call can be set up on one half of the screen while taking notes with a separate app on the other.

The iPhone Duo's innovative design has indeed shown potential in boosting productivity and efficiency for users who need to juggle multiple tasks at once.

CNET: https://www.cnet.com/tech/mobile/iphone-duo-apps-full-advantage-new-foldable-phone/

The test appears to be having an impact on entities that were initially exempt from the change. Greenville, Texas, a city with a population of around 35,000, has seen one of its Facebook pages receive a notification about link posting restrictions. The city's communications manager, Daniel Starks, oversees nearly a dozen Facebook pages and recently received a message informing him that his library page could no longer post more than two links per month.

The message from Meta stated that sharing additional links would require signing up for the company's One subscription service, which costs $50 or more per month. This move has caught nonprofit leaders off guard, as they had previously been assured that their pages were exempt from such restrictions.

Nonprofit organizations have expressed concerns about the new policy, citing confusion over how it affects them despite being identified as nonprofits and verified to use Meta's fundraising tools. The impact of this change on their online presence is still being assessed by these groups, who are rethinking their use of the platform in light of these developments.

City officials are facing a dilemma due to changes in Facebook's policies that affect government and nonprofit pages. According to Starks, who oversees the city's online presence, over 50% of their activities involve linking back to information on their website.

This shift has left them scrambling for alternative solutions. To mitigate the impact, the city instructed its staff to stop posting links within Facebook posts altogether. Instead, relevant URLs will now appear in the page's comments section.

The changes have been met with frustration and concern among officials. Starks questioned Meta's claim that government-run pages are exempt from these restrictions. The library's account, which identifies it as a government building, was previously verified by the company but is still affected by the policy change.

Nonprofit organizations are also feeling the pinch of these new policies. For example, Bethany English, co-president of a small Indianapolis-based nonprofit, encountered issues while trying to create a Facebook post about an upcoming event.

The financial burden of maintaining a Facebook presence has become a significant concern for many small nonprofits and government organizations.

In addition to the issue faced by Bethany English's organization, another nonprofit was offered an alternative solution when it tried to post links on its Facebook page. The alternative involved signing up for a Meta One subscription, which would allow the organization to share up to 20 links each month for $150 a month.

The financial implications of this decision are significant for small nonprofits that rely heavily on social media to reach their audience and disseminate information about upcoming events and fundraisers.

For such organizations, social media has become an essential tool for spreading awareness and mobilizing support. The ability to share links directly in posts is a crucial feature, but it now comes with a hefty price tag.

The challenge of finding alternative solutions to this problem is already being explored by some nonprofits, who are considering workarounds like creating dedicated Facebook events rather than organic posts.

Meta has been testing paid link sharing for nearly a year, and it now appears that this feature will be part of its new Meta One subscription plans. The company's decision to charge government and nonprofit pages to post links on Facebook has raised concerns among these organizations.

The cheapest Meta One plan costs $14.99/month but does not offer any additional link-sharing privileges on Facebook. However, subscribers can add a dedicated link page to their Instagram bio. Users who opt for the more expensive plans will have access to more links: eight per month with the $49.99/month plan and 20 per month with the $149.99/month tier.

Critics of Meta's new policy argue that it is unfair to charge nonprofits to share links on Facebook. "Fifty bucks for eight links a month is crazy," said Jeff Bannister, marketing manager for SparkPoint, a small North Carolina-based nonprofit that advocates for public health and stronger social connections in Transylvania County.

SparkPoint was recently hit with Facebook's restriction on link sharing, which has forced the organization to explore alternative solutions. Bannister is now considering ways to work with other local nonprofits to mutually share information and reduce their dependence on Facebook.

The challenge of finding alternative solutions to this problem is being explored by some nonprofits, who are looking at workarounds like creating dedicated Facebook events rather than organic posts. This would allow them to share links without incurring additional costs.

The new rules implemented by Meta have left many government and nonprofit pages bewildered about what exactly is allowed on Facebook. Some of these organizations have reported that they are still able to share links in comments on their posts, while others claim this feature has been taken away from them. This inconsistent application of the rules raises more questions than answers about Meta's intentions.

Meta's own explanations and help center information do not provide clear guidance on why sharing links is being restricted. The company has stated that its new features are intended to "unlock more specialized capabilities" and AI features, but this does not explain why a basic feature like sharing links is now tied to these subscriptions. This move appears to be a significant departure from the platform's original functionality.

David Diskin, president of California Freethought Day, shares his concerns about the new link-sharing limitation. With only two links allowed per month for nonprofit organizations, spreading awareness and promoting civic engagement becomes extremely challenging. This restriction is particularly problematic for events like the one hosted by Diskin's organization in Sacramento.

Diskin was notified of the link-sharing limit just days ahead of his event, with Meta offering him lower rates than others: $40/month for eight links, $119/month for 20 links, or $399 for unlimited access. This restrictive policy has left many nonprofit pages struggling to adapt and find ways to effectively use Facebook without incurring additional costs.

Meta has reinstated its previous policy of allowing government and nonprofit pages to post links on Facebook without incurring additional costs.

The reversal comes after a brief period where these organizations were charged for posting links on the platform. The change was made abruptly and without explanation, leaving many in the affected community frustrated with Meta's handling of the situation.

Engadget: https://www.engadget.com/2295422/meta-is-charging-government-and-nonprofit-pages-to-post-links-on-facebook/

Supporters of Lula have taken to the streets, protesting outside Meta's Dublin headquarters and voicing their concerns about unfair treatment by social media giants. They claim that Meta is favoring Bolsonaro by restricting access to advertising accounts and suppressing posts from Lula's campaign.

Brazil's electoral prosecutors are also investigating these claims, stating that Meta failed to comply fully with court orders aimed at ensuring equal treatment of both candidates. This has raised concerns about the integrity of the election process.

United Nations human rights experts have weighed in on the issue, expressing concern over possible unequal treatment of the two campaigns by social media platforms. They are closely monitoring the situation and its potential impact on the election's outcome.

The use of Meta AI tools, such as WhatsApp chatbots, has been a focal point of contention, with images circulating online showing the platform refusing to generate campaign posters for Lula while instantly producing an image for "Flávio".

Brazil's presidential election has been marred by allegations of bias in Meta AI tools, which have been accused of favoring incumbent President Jair Bolsonaro over his challenger, Luiz Inácio Lula da Silva.

Screenshots submitted to the electoral court by Lula's campaign appear to show Meta AI assigning Bolsonaro's electoral number, 22, to generic, fictional politicians. The same tool is also alleged to have translated a derogatory phrase about Bolsonaro into a compliment, further fueling concerns of bias.

David Nemer at the University of Virginia notes that determining whether these discrepancies are deliberate or not is impossible due to the opacity of Meta's systems. This lack of transparency has raised suspicions among Lula's supporters and experts alike.

The comeback of Luiz Inácio Lula da Silva in the polls has been attributed partly to his Army, an intensive online campaign that engages 8 million WhatsApp channel subscribers with daily tasks such as posting photographs on Instagram with a specific gesture. This effort appears to be paying off, with polls showing a narrowing gap between Lula and Bolsonaro.

The use of large language models in this election has been unprecedented, and experts say Brazil's experience offers a glimpse into the future of AI in politics. Fact-checking organisation Lupa identified 920 pieces of AI-generated or manipulated content ahead of the first round, mostly on Facebook and Instagram, with over half of it unlabelled.

The Brazilian presidential election has been marred by allegations of bias in Meta's AI tools, which have failed to prevent the spread of manipulated content.

Meta's independent oversight board has criticized the company's election safeguards, describing them as ineffective. Nemer, an expert on the matter, says it is a worrying development that highlights the need for better regulation of AI in politics.

The use of large language models (LLMs) in campaigning has raised concerns about their potential to spread misinformation and manipulate public opinion. A study by InternetLab found that eight major AI chatbots often refused to answer genuine questions about candidates, instead directing users to official electoral websites.

New Scientist: https://www.newscientist.com/article/2595540-brazil-presidential-election-dogged-by-alleged-bias-by-meta-ai-tools/?utm_campaign=RSS|NSNS&utm_content=home&utm_medium=RSS&utm_source=NSNS

Chabbi's journey began when he moved to Dubai in 2018 from France and started working for Farfetch as a stylist for their Middle East campaigns. He later joined the private client side of the business but soon realized it wasn't the right fit for him, citing that being too close to the business targets made it difficult to enjoy his job.

Despite this, Chabbi's time at Farfetch provided valuable insights into the world of high-end fashion, particularly among the 1% who are its primary consumers. He learned how to tailor collections to specific regions and age groups, and understand what products would actually sell in those markets.

In addition to his work at Farfetch, Chabbi began posting fashion show reviews on Instagram Stories using Vogue Runway images as a backdrop. His following grew rapidly, and he soon landed two high-profile interviews, one with Haider Ackermann and the other with Kris Van Assche, which he filmed and shared on the platform.

Chabbi's decision to leave Farfetch was likely influenced by his desire for creative freedom and the opportunity to share his expertise with a wider audience. His success on Instagram has made him a sought-after voice in the fashion industry, and his unique perspective is likely to continue resonating with readers and viewers alike.

As we speak with Chabbi about his experiences, he also touches on other topics, including the protests that have been taking place in France and his predictions for the latest round of designer comings and goings. In a series of interviews below, Chabbi shares his thoughts on these issues and more.

Osama Chabbi is taking on a new challenge by directing his first documentary, a project that has been in the works for some time now.

The documentary will focus on his favorite designer and is set to start filming in January with an expected release date of next year.

Chabbi's involvement in this project extends beyond just directing - he will also be working closely with a fashion-centric streaming platform that is launching soon, with their film being one of the platform's original productions.

The documentary aims to capture a commemorative interview-style conversation between two figures who were significant in the designer's life, and Chabbi sees it as an opportunity to explore the concept of legacy in the fashion world.

Chabbi has experience with filmmaking, having produced and directed his own interviews for various projects, but this will be his first time tackling a longer-form documentary.

He admits that he initially felt uncertain about taking on such a big project, but after being told by someone on his team that they thought he might have imposter syndrome, Chabbi decided to go for it and push beyond his comfort zone.

Chabbi's determination to secure interviews for his documentary project was evident from an early stage. He recalls writing on Twitter about wanting to interview Haider Ackermann, who was guest designer for Jean Paul Gaultier at the time.

Despite being in Dubai and Ackermann being in Paris, Chabbi managed to secure an interview with him.

Chabbi's resourcefulness didn't stop there; he also pitched an article to i-D, but needed references and quotes from prominent designers. In a bid to get Kris Van Assche on board, Chabbi made up that he had already secured a quote from the designer.

He quickly sent a message to Van Assche apologizing for the fabrication, but was surprised when the designer replied and said he would indeed provide a quote.

Chabbi attributes his success in securing interviews to his willingness to take risks. He believes that having a "utopian level of delusion" can be beneficial in pursuing ambitious projects.

His approach to building his platform has been centered around creating unique content, rather than trying to spark a mass conversation on social media.

As a documentary filmmaker, Osama Chabbi has always been drawn to the inner workings of the fashion industry. He's fascinated by its larger-than-life personalities and has a clear vision for who he wants to feature in his projects.

Chabbi's approach to building his platform is centered around creating unique content that caters to those who live and breathe fashion, rather than trying to spark mass conversations on social media. This strategy allows him to connect with his audience on a deeper level and create content that resonates with them.

Growing up in Lyon had a significant impact on Chabbi's perspective on the world. He recalls being raised in what is known as ZEP, or priority education zones, where the government has pledged to focus more resources on education. However, this promise has often fallen short.

Chabbi's experiences have given him a unique understanding of the struggles that many young people face in France. When asked about the student protests taking place in Paris, he acknowledges that he hasn't been able to witness them firsthand while in Dubai. Nevertheless, he emphasizes the importance of recognizing that these protests are not an inconvenience to the luxury and fashion industry.

Chabbi's connection to his audience is rooted in his ability to understand their experiences and perspectives. He notes that many people who follow him work in the fashion industry itself, which allows him to assume a certain level of knowledge about the subject matter. This approach enables him to dive deeper into complex issues without feeling the need to explain the basics.

Chabbi's thoughts on the student protests are informed by his own background and experiences. He sees the anger and frustration expressed by the youth as valid, given the systemic challenges they face in accessing quality education. As he puts it, "the social elevator is frozen."

The recent wave of creative director departures from top fashion houses has left many wondering what's next for these iconic brands.

Seán McGirr and Veronica Leoni have both stepped down from their roles at McQueen and Calvin Klein, respectively, in a move that has sent shockwaves through the industry.

Anthony Vaccarello's exit from Saint Laurent last week was also notable, leaving a void that will soon be filled by Chemena Kamali, who is set to take over at the Paris-based label.

The absence of creative directors at Alaïa and McQueen has left many speculating about potential replacements.

For McQueen, Osama Chabbi believes that promoting from within or seeking out lesser-known talent can be a successful strategy, citing examples such as Matthieu and Michael Rider who rose through the ranks to become designers.

The trend of hiring in-house or unknown designers may prove to be a promising approach for fashion brands looking to revitalize their creative direction.

The fashion industry's reluctance to promote body diversity is a worrying trend that suggests it may be moving backwards on this issue.

Fashion brands seem non-committal about embracing bigger bodies as desirable, and this lack of commitment is hindering progress towards inclusivity and body visibility.

Directors like Osama Chabbi are highlighting the need for a cultural shift in how fashion perceives body size, but so far, there has been little change in the industry's approach.

Ultimately, until fashion brands deem bigger bodies glamorous, they risk being stuck in a perpetual cycle of underwhelming innovation.

Vogue: https://www.vogue.com/article/the-scoop-with-osama-chabbi-on-directing-his-first-fashion-documentary

The ruling was issued in New Mexico, where a jury trial found that Meta had violated state law by deceiving social media consumers on their data protection. The case dates back to the Cambridge Analytica scandal involving the 2016 presidential election, which highlighted concerns over online data misuse.

Under New Mexico's Unfair Practices Act, Meta has been ordered to pay penalties for nearly 44 million violations of the law. This marks a significant blow to the tech giant, with Meta having previously attempted to cap its penalties at $3.45 billion in court filings.

If Meta chooses to appeal the verdict, it could potentially avoid paying the full amount of $25 billion. However, some estimates had suggested that the company could have faced even steeper penalties, reaching as high as $219 billion.

Meta has yet to comment on the ruling, but New Mexico Attorney General Raúl Torrez has hailed the decision as a significant victory in holding powerful corporations accountable for their actions.

The series of hefty fines and settlements slapped on Meta in recent years appears to have had little impact on its behavior. The company has been repeatedly criticized for allowing access to user data without consent, as seen in the Cambridge Analytica scandal that contributed to Donald Trump's 2016 presidential campaign.

Meta's social media platforms have also come under fire for their addictive nature, particularly when it comes to children and teenagers. In a separate case, the company was ordered to pay up to $18 billion to multiple US states after admitting that its platforms were intentionally designed to be harmful to young users.

These significant payouts seem to have done little to curb Meta's penchant for pushing boundaries in terms of user data collection and platform design. The company has continued to develop new features, such as the Muse agentic AI platform, which raises concerns about privacy and security.

Just this week, researchers discovered a flaw in the links generated by Muse conversations that allowed unauthorized access. In response, Meta suspended the feature, but this incident highlights the ongoing issues with user data protection at the company.

Meta's smart glasses are still a contentious issue, with ongoing concerns about their potential use of facial recognition technology. Despite reports suggesting that Meta is exploring alternatives to camera-equipped models, these versions would be in addition to those that already include cameras.

The implications of the New Mexico court case on Meta's business ventures are likely limited, despite the possibility of a significant penalty being imposed. The company's newer technologies, such as AI and AI-assisted hardware, may not be directly affected by the ruling.

According to Michael Stokes, senior vice president of emerging technologies at Veilant, it is only through court orders that companies can be forced to make changes to their products. Stokes emphasized that settlements, like the one in New Mexico, do not necessarily dictate how a company must operate.

Stokes also noted that any settlement written for 2018 would not apply to Meta's newer devices, which may include AI and AI-assisted hardware.

Meta's hefty court loss may have significant implications for its business model, but it's unlikely to prompt a drastic change of course. The $25 billion judgment is largely symbolic, and the company will likely continue to face numerous lawsuits over issues such as data collection and platform design.

The payout from this latest verdict will not be distributed to Meta users; instead, it will go towards New Mexico's public school fund. This may seem like a substantial sum for education, but experts argue that it won't have a significant impact on the company's overall business.

Despite the financial hit, Meta's stock actually rose following the judgment, indicating that investors don't see fines as a major concern for the tech giant. However, this verdict and others like it may still pose a threat to Meta's reputation and future litigation risks.

The court's decision highlights the ongoing scrutiny of tech companies' handling of user data and promises made regarding platform safety and security. As a result, any company making such claims should expect to be held accountable for its actions.

CNET: https://www.cnet.com/news/privacy/meta-25-billion-court-loss/

As we age, the stakes increase for remembering significant events in our relationships. What starts as forgetting friends' birthdays can escalate into neglecting family members' special days, including those of children and grandchildren.

To avoid these mishaps, some people turn to AI agents to automate relationship maintenance tasks. This approach leverages AI's ability to perform repetitive duties with precision. I decided to put this strategy to the test by using ChatGPT and other AI tools to manage my personal and professional connections.

However, there are potential drawbacks to relying on AI for interpersonal relationships. The technology excels at executing routine tasks but may struggle to replicate human empathy and emotional understanding. This raises questions about the suitability of AI agents for handling complex social interactions.

As I began exploring the capabilities and limitations of these tools, a significant issue came to light: the lack of clarity around their impact on copyright laws.

As I continued exploring the capabilities of these AI agents, I realized that some tools are more capable than others when it comes to automating personal relationships. ChatGPT, for instance, demonstrated its ability to access and utilize external services like Google Calendar and Gmail to identify key birthdays and develop a system to send reminders.

One tool, however, seemed to struggle with the automation aspect: Claude's capabilities were limited to drafting emails and creating birthday cards, but it couldn't actually send them. This raised questions about the effectiveness of using AI agents for tasks that require more than just generating content.

Another tool, Gemini, appeared to be restricted in its functionality, capable only of working within the chat interface to draft custom emails and generate cards, rather than interacting with external services like email clients.

The integration of AI agents in digital communication has reached new heights, allowing for seamless interaction and automation of personal relationships. ChatGPT's ability to gather data points on friends' and family members' interests enabled it to create personalized digital birthday cards that accurately reflected their personalities.

To further test the capabilities of these AI agents, I attempted to set up automated digital greetings for significant events in my life. In a surprising move, ChatGPT successfully generated a digital card and message for my dog's birthday and sent an email to my husband without any issues.

However, this experience was short-lived as the chat limit was reached, prompting an alert requesting permission to send emails on behalf of the user. This raised questions about the extent of control users have over AI agents' actions, particularly when it comes to sensitive tasks like sending personal communications.

In a separate experiment with Meta Muse, I asked the AI agent to share memes and check-ins with friends on Instagram. Unfortunately, this endeavor proved to be more trouble than it was worth, as the content selected by Muse seemed arbitrary and lacked any specific connection to the individuals involved.

The inconsistent performance of these AI agents highlights the need for further refinement and development in their capabilities, particularly when it comes to tasks that require a deep understanding of personal relationships.

Optimizing these AI agents for personal correspondence proved to be a tedious task. The amount of time required to fine-tune their responses and ensure they sent relevant messages was not justified by the end result.

When interacting with an AI agent like Dots or Muse, it's essential to be aware that they may also start to overstep in conversations. This can happen even when you've given them permission to access certain information, such as your emails or social media accounts.

In my experience, both Dots and Muse began to act autonomously, taking actions I hadn't explicitly requested. For instance, Dots unexpectedly alerted me to a scheduling conflict by scanning my emails and sending me a notification about the timing of an event I had bought tickets for.

This behavior raised questions about the limits of these AI agents' capabilities and whether they can truly be trusted to perform tasks independently without causing unintended consequences.

While using Muse and Dots' AI agents to automate my relationships, I encountered some concerning behavior from these digital assistants. Muse began sending unsolicited updates about a fire in Malibu and the weather, which raised questions about its ability to discern relevant information.

These apps also displayed relentless efforts to encourage me to utilize their features while they were active on my device. This experience left me feeling disconnected from meaningful interactions and more focused on the AI companies behind these tools.

CNET: https://www.cnet.com/tech/services-and-software/i-tried-automating-my-relationships-using-ai-agents-muse-and-dots-overstepped/

The company's global figures show a more robust performance, but the European slowdown is notable given that it had previously been one of Meta's strongest markets. The introduction of the Less-Personalized Ads model in Europe has been cited as a potential factor contributing to this decline.

Industry analysts are attributing the European slowdown to the EU's free, personalized advertising option, which offers users greater control over their data and ad preferences. This development may be having an impact on Meta's ability to generate revenue from targeted ads.

Meta's introduction of the Less Personalized Ad (LPA) option on Instagram and Facebook has led to a slowdown in sales growth in Europe since the start of the year. The LPA allows users to opt out of personalized ads and instead view content based on their current browsing session, along with limited demographic data.

The European Commission has deemed Meta's previous approach to be non-compliant with the Digital Markets Act, which requires companies to provide an equivalent service that uses less personal data. This led to a €200 million fine for Meta, after which the company began offering the LPA option to its users in Europe.

Meta claims that the LPA uses 90 percent less data than personalized ads, which are shown based on a user's browsing session and limited demographic information such as age, location, and gender.

Meta's ad sales are facing a significant downturn in Europe following the introduction of less personalized ads as per the EU's ruling. The company has warned that this shift leads to poorer returns for EU advertisers due to the inefficiency of these ads.

The data suggests that the number of transactions resulting from these ads is lower, and more ads are being closed due to irrelevance or repetition. Furthermore, the price advertisers in Europe are willing to pay per ad is not growing as quickly as it is in the US and Canada.

Meta's investors have been seeking clarification on how the company plans to improve its ad targeting in Europe with fewer personal data signals. The company believes that AI can play a crucial role here, especially with the launch of its personal AI agent, Muse.

Wired: https://www.wired.com/story/metas-ad-sales-suffering-now-europeans-can-pick-less-personalization/