EEOC offers new guidance on vaccine mandates for employees, consumers are skeptical of Pride messages, and CNN’s Toobin makes his return

Hello, communicators:

A Bitcoin convention in Miami, Florida, has develop into the most recent potential “superspreader event” for COVID-19, reports Gizmodo.

The occasion had no facemask or vaccination necessities for its 12,000 attendees and a number of guests are now saying they’ve examined optimistic for COVID-19.

The lack of preventive measures is underscored by the state of Florida’s lackadaisical method to virus prevention from the start of the pandemic.

Gizmodo writes:

It’s little surprise the convention is beginning to look extra and extra like a potential tremendous spreader occasion provided that 1) there was no masks mandate or proof of vaccination requirement to attend; 2) some 12,000 individuals packed into the conference heart; and 3) Florida is one of 5 states that by no means applied a statewide face masks requirement all through the pandemic and was among the many first to throw covid-19 restrictions out the window. While half of the occasion was held outdoors, attendees nonetheless crowded into auditoriums, personal home events, and different networking occasions with nary a masks in sight, Bloomberg reviews.

For communicators who eagerly look to the return of dwell occasions and gatherings, trade conferences and commerce reveals, it’s a reminder to take precautions and make some effort to stop viral unfold. Otherwise, the story of your convention would be the new instances of COVID-19—and not the message you so rigorously crafted for the occasion.

Here are right now’s high tales:

EEOC updates guidance on requiring vaccination for staff

The regulatory physique that units the principles for what quantities to discrimination towards staff says that your employer can mandate vaccination. Federal regulation permits employers to require vaccination as a situation of employment and may provide incentives to staff who get the jab.

The New York Times reported:

If an worker is not going to get vaccinated as a result of of a incapacity or a sincerely held spiritual perception, the agency said, she or he could also be entitled to an lodging that doesn’t pose an “undue hardship” on the enterprise. The company mentioned examples of affordable lodging might embrace asking the unvaccinated employee to put on a face masks, work at a social distance from others, get periodic coronavirus checks or be given the chance to work remotely.

However, the scenario is murky as legal guidelines fluctuate state by state and whereas federal regulation ought to trump state guidelines, the new guidance from the EEOC is extra about what’s allowed—not what’s required. And some states, like Florida and Texas, are attempting to put in writing their very own guidelines.

OHSA has also issued new guidance, which solely applies to well being care employees.

What it’s best to know:

Messages about vaccine necessities nonetheless pose a thorny downside for communicators and it’s the PR staff’s job to level out that heavy handed coercion might result in a public showdown or even a full-blown crisis.

That’s why most organizations are solely providing incentives for vaccine takers, like day without work or money bonuses. Companies that encounter larger virus threat, like hospitals and airways, have discovered they’ve extra room to demand vaccination.


Your group’s Pride messaging is assembly heaps of skepticism, as many consumers assume the message is completed for model consciousness slightly than problem advocacy.

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Thirty-one % of adults suppose that manufacturers use Pride messages to get publicity and 29% say the messages are for publicity and to “do good.” Only 15% see the messages as primarily to do good.

The skepticism is even larger for manufacturers providing Pride-themed merchandise, bedecked with rainbows and different LGBTQ symbols.

The report says:

“Over the past few years, there’s been an explosion in Pride campaigns, but we’re also seeing more and more that the LGBTQ community is holding brands responsible for how they approach their Pride campaigns,” mentioned Spencer Harvey, communications supervisor at GLAAD. “Visibility is great, but nowadays, it’s about how your campaign is stepping up and showing that you support the community.”

You can read the full report here.

Two passengers take a look at optimistic for COVID-19 in first Celebrity Millenium cruise since 2020

At the top of the primary voyage for the reason that pandemic shut operations, two passengers who traveled with celeb cruise line Millenium examined optimistic for COVID-19.

The Hill reported:

“Today two guests sharing a stateroom onboard Celebrity Millennium tested positive for COVID-19 while conducting the required end of cruise testing,” Celebrity Millennium cruise line mentioned in an announcement on Thursday.

“The individuals are asymptomatic and currently in isolation and being monitored by our medical team. We are conducting contact tracing, expediting testing for all close contacts and closely monitoring the situation,” the corporate added.

What it means:

The pandemic isn’t over, at the same time as vaccination charges proceed to rise and case numbers plummet within the U.S. Communicators ought to have plans in place for when prospects take a look at optimistic for the virus, explaining present security measures and contact tracing protocols.

If you are unwilling to mandate vaccination for your prospects, you are open to the chance of viral unfold. Prepare accordingly.


Golden Corral, the favored buffet restaurant chain, was trending on Twitter after an account shared a healthful textual content alternate with their grandmother.

Users took the trending subject as a immediate to share their views and experiences with the model, each good and unhealthy:

Others tried to recreate the meme:

It’s a reminder that your viral second on social media is commonly sudden and not associated to something you’ve created. The most dear half of the web dialog—consumers private expertise with the model—is a treasure trove of information for understanding what your consumers love about you and what they want you may do higher.

Even in case you don’t discover a intelligent method to have interaction with a web-based pattern, social listening can provide priceless takeaways that you simply gained’t discover anyplace else.


Ragan has launched its annual Communications Benchmark Report, an unique examine from Ragan’s Communications Leadership Council that analyzes the most important developments within the career during the last yr.

During that point, comms execs have been known as on to develop and distribute messages on new insurance policies that have an effect on inner and exterior stakeholders alike. Their position has develop into extra important as they helped maintain their organizations targeted and shifting ahead. They’ve seen their entry to the C-suite improve all through 2020, and they solid necessary new alliances with friends in different departments, together with HR, finance and office wellness.

Culled from greater than 750 respondents, the 32-page report is out there in its entirety completely to members of the Communications Leadership Council.

Download your copy of the unique Benchmark Survey Executive Summary right now and get an important aggressive benefit that can gas your success for 2021 and past.

NCS’s Jeffrey Toobin makes an attempt a comeback

The authorized analyst was fired from the community, in addition to his place with The New Yorker, after he was seen masturbating by colleagues on a Zoom name early on within the pandemic. Toobin was interviewed by NCS’s Alisyn Camerota in regards to the incident—and his effort to handle errors and apologize.

NBC News reported:

“This was deeply moronic and indefensible, but that is part of the story,” he mentioned. “I have spent the seven subsequent months—miserable months in my life, I can certainly confess—trying to be a better person. I’m in therapy, trying to do some public service, working in a food bank, which I certainly am going to continue to do.”

The reinstatement was hotly debated on Twitter with some noting that it felt like Toobin was provided leeway that might by no means have been afforded to a lady:

Others expressed empathy for Toobin:

And some argued that there have been totally different guidelines for how an worker’s errors have been held towards them, citing reporter Emma Wilder’s dismissal from the Associated Press for her pro-Palestine activism on-line.

What it’s best to know:

Offering Toobin a platform to rebuild his repute is a calculated threat for NCS, and one that’s irking many spectators. It’s a reminder of the charged nature of sexual misconduct within the office—and the damaging impact it could actually have on morale, credibility and model repute.

As the years go for the reason that peak of the #Metoo dialog, leaders ought to think about revisiting sexual harassment and coaching to ensure that the inner tradition of the group is one you might be proud of.


Ragan is delighted so as to add trade occasion and thought management model Communications Week to our portfolio. You can learn the full press release here.

“We are reimagining Communications Week as a year-round endeavor,” says Ragan Communications CEO Diane Schwartz. “The rollout will begin next month with thought-provoking content on the future of communications on, and, culminating with a weeklong series in November that will feature conferences, networking events, workshops, webinars and more.”



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