Ms. Benedicta Nkrumah-Boateng, Head of Corporate Affairs at CSIR

Ms. Benedicta Nkrumah-Boateng, Head of Corporate Affairs at CSIR

The Council for Scientific and Industrial Research (CSIR), as a part of its curiosity in creating stronger relations with the media, has held a coaching workshop for chosen media homes in the Ashanti area.

The aims of the capability constructing workshop have been twofold;

  • To equip journalists to grasp the language/terminologies of Science and Technology; to allow efficient communication and understanding between Scientists and the Media
  • To share data on the right way to successfully disseminate scientific and agricultural outputs for the good thing about end-users.

The coaching workshop was organised with the assist of the Canadian authorities via the Modernization of Agriculture in Ghana (MAG) programme.

MAG is a budgetary assist programme prolonged to Ghana by the Government of Canada and gives assets to assist the supply of agricultural advisory providers to subsistence farmers and farmer teams in Ghana.

It is being applied by the Ministry of Food and Agriculture (MoFA), the Ministry of Local Government and Rural Development (MLGRD), the Council for Scientific and Industrial Research (CSIR) and the Ministry of Finance (MoF).

The final final result is a extra trendy, equitable and sustainable agricultural sector that contributes to meals safety.

Media Corps as Ambassadors
Speaking on the coaching session, Head of Corporate Affairs at CSIR Head Office in Accra, Ms. Benedicta Nkrumah-Boateng in her presentation on the subject ‘CSIR AND THE MEDIA, Our Powerful past, our promising present, our prosperous future’ reiterated CSIR’s eager curiosity in creating stronger relations with the media with the creation of a Media Corps “Ambassadors”.

“The process has started with selected media houses in Accra and following this engagement, “Ambassadors” shall be established for the Middle and Northern sectors of Ghana” she said.

“Together, we will work to educate the public about technologies, innovations and services provided by CSIR” she added, saying as an illustration that, the just lately launched Digitized Soil Maps of Ghana has lowered the dependency on analogue maps which have been open to the vagaries of rodents chewing the maps, and the necessity to have massive and safe rooms for storage. Information was additionally not simply accessible with end-users having to be bodily current in order to entry them.

CSIR Nomenclature
Understanding the nomenclature of CSIR was offered by Communications Advisor CSIR/MAG Donald Gwira. He shared a listing 101 acronyms generally utilized by CSIR. “This list should act as a guide when writing in the context of CSIR and its related field since acronyms can have different meanings depending on the context” he said, including as an illustration, “CID – Criminal Investigation Division or Commercialization Information Division in CSIR context; DMC – Devil May Cry (video Game) or Directors’ Management Committee (CSIR); MAG – Aunty Maggie or Modernizing Agriculture in Ghana (CSIR)”.

Sharing of Best Practices in Science Technology Information (STI) & Agriculture Research

The media have been requested to hunt early clarification from CSIR when disseminating associated data.

CSIR Scientists want to coach/educate the media males and ladies every year, most particularly the vernacular stations on the right way to report S&T data.

CSIR may manage facility visits for the media homes to get to know what they do in these amenities and to assist create consciousness.

Some journalists advocated for Institutes to purchase/negotiate/barter air time in order to elucidate their quite a few jargons and share their applied sciences, improvements and providers to most of the people. According to them, this has labored very effectively for purchasers particularly those that have used radio as a way of reaching out to the general public.
The response from the general public has been overwhelming, they added.

Multimedia have designated days through the week to debate science, expertise, agriculture and innovation. CSIR can make the most of such alternatives.

Media homes have been inspired to observe the instance of Multimedia which invariably will draw extra prospects to their stations particularly when the applied sciences, improvements and providers being mentioned are related to the day by day lives of end-users.

Journalists have been suggested that there was no disgrace in sharing tales and asking material consultants to learn over. Indeed, a narrative that’s effectively written and printed with out recourses to rejoinders are the best technique to go.

CSIR Institutes ought to make it a follow of inviting journalists on subject journeys in order that they will study extra and admire points surrounding the business.

Facts Sheets and Frequently Answered Questions (FAQs) have been very helpful. It aids the media in writing higher tales concerning the topic areas.

CSIR can even do audio particularly in the native language of what has been printed in print.

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