Crocs is taking alleged copycats sellers of its popular shoes to court. That includes Walmart

The shoemaker filed 4 trademark infringement lawsuits final week in a number of US district courts in opposition to about 20 firms it alleges are violating its logos and different mental properties on the shoes.

In one of the lawsuits, which was filed within the US District Court of Colorado in opposition to Walmart, Hobby Lobby and shoes and purse maker Loeffler Randall, Crocs (CROX)alleges that Walmart is promoting cheaper knockoffs of its $50 clogs underneath a spread of completely different names, akin to “Time and Tru” and “George.”

In the identical go well with, Crocs cited Hobby Lobby’s $12 “white foam clogs ladies shoes” as an alleged knockoff of its authentic clog shoe.

The go well with additionally referred to as out an “Ezra Black Rubber Clog” from Loeffler Randall as what it mentioned was as a copycat shoe of its clog.

Walmart, (WMT) Hobby Lobby and Loeffler Randall didn’t instantly provide responses to requests for remark.

Crocs mentioned within the Colorado go well with that such copycat merchandise are “likely to cause confusion or mistake, or to deceive customers, and therefore infringes Crocs’ trademarks.”

Crocs’ clog was as soon as mocked, nevertheless it has grow to be adored in recent times. And for some comfort-seeking shoppers, it is the go-to shoe of the pandemic.

The firm logged its best sales year ever in 2020 and has been locking in high-profile celeb and model collaborations, which Gen Z and millennial consumers cannot appear to resist.

Those have included special-edition collaborations with Post Malone, Justin Bieber and fast-food chain KFC, the place shoes got here with attachable charms that regarded and smelled like fried hen. A glow-in-the-dark collaboration with Latin lure artist Bad Bunny bought out shortly after its September launch final 12 months.

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