Charmin unveiled its own NFTs, and one is going for more than $2,000


The toilet paper firm has put 5 items of digital artwork up for bidding, and has dubbed the works NFTPs, “the world’s first Non-Fungible Toilet Paper.” Anyone can place a bid on the items, which embody adorned rolls of TP in addition to pictures of the model’s bear mascots. All however .01% of every sale will go to Direct Relief, a humanitarian assist nonprofit.

Bids for the NFTPs thus far vary from $500 to $2,100 and will be posted on Rarible, a web site that facilitates the creation and sale of digital collectibles on the blockchain.

Charmin is not the one model that is seizing on the buzzy cryptocurrency phenomenon. The information web site Quartz is promoting the first-ever NFT information article, and on Wednesday, Pizza Hut Canada introduced a “non-fungible pizza.”

Charmin has a historical past of leaping on tendencies to generate buzz. Last 12 months, it launched a Bluetooth-enabled robot that delivers bathroom paper straight to the lavatory when customers run out. The firm additionally presents an app known as SitOrSquat that helps find public restrooms.

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