How African trucking firms are trying to make everything cheaper

But they’ve but to make their mark in Africa. One company hoping to vary that’s Gozem.

Launched in 2018 in Togo, West Africa, it began by providing a motorcycle-hailing app, however has since added providers equivalent to meals and grocery supply, car financing and a digital pockets, whereas increasing to Benin and Gabon.

Based in Singapore, the startup was cofounded by a Nigerian and two Swiss entrepreneurs who noticed an untapped market in West Africa. Gozem says its app has been downloaded 800,000 instances and as a ride-hailing service it has accomplished 4 million journeys with its 2,500 drivers. Its intention now’s to make the app indispensable.

“What do we all do? You commute, you use transportation, you need to eat every day, you need to make payments. So, it’s all those key verticals that we all use in our daily life that we put in one app,” says Raphael Dana, Gozem’s cofounder.

How African trucking firms are trying to make everything cheaperHow African trucking firms are trying to make everything cheaper
Gozem is not the one company with ambitions of constructing an African super app. Nigeria’s Gokada, which additionally began as a ride-hailing service, is making comparable efforts, as is South African communications company Vodacom (VDMCY), which is partnering with China’s Alipay.

But Gozem is specializing in French-speaking Africa. Dana says growing a super app solely is smart in rising markets as a result of there’s much less competitors for every service.

“In a developed market, it’s impossible to propose something that can do everything in all verticals and all the sectors. In Europe, in the US, there are too many players,” he says. “Because the (African) Francophone market is completely untapped, we can look at building a strong tech company, building data and solving real problems.”

Gozem says that as a ride-hailing service it has completed four million trips.Gozem says that as a ride-hailing service it has completed four million trips.
Dana says Gozem was impressed by two Asian super apps — Singapore’s ride-hailing platform Grab and Indonesia’s ride-hailing and supply service Gojek.

“We believe that Southeast Asia is the best role model to look at when you want to build a startup in Africa,” says Dana. “You are going to find a lot of similarities in the problems the populations are facing.”

Can Africa be subsequent?

According to consulting agency McKinsey & Company, super apps are anticipated to generate $500 billion in revenues by 2025, with development in Asia and rising markets like Brazil.

Anindya Ghose, professor of enterprise at NYU and writer of “Tap: Unlocking the Mobile Economy,” factors out that Africa has a rising variety of smartphone homeowners, in addition to startups seeking to diversify their app choices.

Africa's biggest supermarket chain is betting on solar powerAfrica's biggest supermarket chain is betting on solar power

However, Ghose says a lack of entry to high-speed web might be a barrier to the uptake of super apps, and that monetizing them could also be a problem. Gozem says it should earn a living by commissions from its car financing, rides and deliveries, in addition to transaction charges on funds.

Super apps have not all the time had an simple time of it on the continent. Tencent’s (TCEHY) WeChat hasn’t been capable of match its success in Asia, with Facebook’s (FB) rival messaging app Whatsapp already an established presence in Africa. CanGo Africa, one other ride-hailing service with super app ambitions, closed down in 2020, reportedly due to a lack of funds.

Despite the challenges, Ghose says he can see alternatives, but it surely stays to be seen who will seize them.

Gozem hopes to launch in Cameroon by the tip of the yr and Mali, Burkina Faso, Senegal and Ivory Coast by the tip of 2022.

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