“Being treated like a human being was sadly not always a given for those working at BrewDog … The true culture of BrewDog is, and seemingly always has been, fear,” the previous workers wrote within the letter, which mentioned that an extra 45 ex-staffers endorsed the message however “did not feel safe to include either their names or initials.”
BrewDog declined to reply to questions from NCS Business. CEO James Watt mentioned in a assertion that the letter was “upsetting, but so important.”
“Our focus now is not on contradicting or contesting the details of that letter, but to listen, learn and act,” he added. “We are going to reach out to our entire team past and present to learn more. But most of all, right now, we are sorry.”
The letter singled out Watt, who co-founded the corporate in 2007, for creating the poisonous environment: “It is with you that the responsibility for this rotten culture lies. By valuing growth, speed and action above all else, your company has achieved incredible things, but at the expense of those who delivered your dreams.”
BrewDog’s fast progress has seen the corporate set up breweries within the United States, Germany and Australia. It now has greater than 100 bars worldwide and exports into 60 international locations.
In 2017, an funding from US personal fairness group TSG Consumer Partners valued the corporate at $1.2
BrewDog’s quirky and irreverent advertising and marketing campaigns have helped develop its fan base. But the previous workers alleged within the letter that some of the stunts had been simply lip service.
“How many more times will we see the stories about sending protest beer to Russia (you didn’t)?,” the letter mentioned. It cited different examples during which the corporate allegedly bent the reality in advertising and marketing campaigns.