The Brewdog Plc brewery and headquarters near Aberdeen, Scotland.


In an open letter printed on Wednesday, a group of greater than 70 folks describing themselves as former staffers mentioned they felt “burnt out, afraid and miserable” after working on the firm, a Scottish brewery and bar chain recognized for its punk rock angle, liberal politics and aggressive advertising and marketing.

“Being treated like a human being was sadly not always a given for those working at BrewDog … The true culture of BrewDog is, and seemingly always has been, fear,” the previous workers wrote within the letter, which mentioned that an extra 45 ex-staffers endorsed the message however “did not feel safe to include either their names or initials.”

BrewDog declined to reply to questions from NCS Business. CEO James Watt mentioned in a assertion that the letter was “upsetting, but so important.”

“Our focus now is not on contradicting or contesting the details of that letter, but to listen, learn and act,” he added. “We are going to reach out to our entire team past and present to learn more. But most of all, right now, we are sorry.”

He mentioned that the corporate has “thousands of employees with positive stories to tell” however acknowledged that the letter “proves that on many occasions we haven’t got it right.” BrewDog had 1,767 workers as of 2019, in keeping with company documents.

The letter singled out Watt, who co-founded the corporate in 2007, for creating the poisonous environment: “It is with you that the responsibility for this rotten culture lies. By valuing growth, speed and action above all else, your company has achieved incredible things, but at the expense of those who delivered your dreams.”

The Brewdog Plc brewery and headquarters near Aberdeen, Scotland.The Brewdog Plc brewery and headquarters near Aberdeen, Scotland.

BrewDog’s fast progress has seen the corporate set up breweries within the United States, Germany and Australia. It now has greater than 100 bars worldwide and exports into 60 international locations.

In 2017, an funding from US personal fairness group TSG Consumer Partners valued the corporate at $1.24 billion.

BrewDog’s quirky and irreverent advertising and marketing campaigns have helped develop its fan base. But the previous workers alleged within the letter that some of the stunts had been simply lip service.

In 2014 the corporate launched a limited edition beer known as “Hello My Name is Vladimir” in response to Russia’s “gay propaganda” regulation and claimed it had despatched a case to President Vladimir Putin. According to the previous workers, nevertheless, no beer was despatched.

“How many more times will we see the stories about sending protest beer to Russia (you didn’t)?,” the letter mentioned. It cited different examples during which the corporate allegedly bent the reality in advertising and marketing campaigns.

BrewDog has lately raised most of a £27.5 million ($39 million) goal to fund sustainability initiatives by selling shares to the public and has touted a attainable IPO later this 12 months.

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