Regulatory launch no. 14

With the acquisition of Action Network, Better Collective beneficial properties clear market management inside sports betting media and affiliation within the US and now expects to extend its revenues within the US to greater than 100 mUSD by 2022.

Sports betting media group, Better Collective, in the present day broadcasts that it has signed an settlement to amass 100% of the shares in Action Network, Inc. (“Action”) for 240 mUSD (198 mEUR) on a money and debt free foundation. Founded in 2017 and launched in 2018, Action is uniquely positioned within the US market because the premium sports content material and product vacation spot for US sports bettors. A trusted supply for sports followers, Action’s media platforms present an enhanced expertise for its customers via unique sports information content material, premium insights, deep menus of odds and proprietary betting instruments and knowledge. Action’s numerous income mannequin features a rapidly-growing affiliate internet marketing enterprise targeted on buyer acquisition for betting operators within the US in addition to subscription merchandise, anchored by Action Pro, Action Labs and Fantasy Labs.

Action continues to learn from the increasing authorized sports betting market within the US. In 2021, Action is anticipated to realize revenues approaching 40 mUSD, a rise of over 100% year-on-year, whereas additionally producing optimistic operational earnings in 2021. As extra states legalize on-line sports betting, the potential to additional deepen and broaden Action’s industrial partnerships with giant US-based sportsbooks reminiscent of BetMGM, DraftKings, FanDuel and PointsBet is critical. Action is headquartered in New York, and has roughly 100 staff.

The Transaction

The buy worth quantities to 240 mUSD (198 mEUR) on a money and debt free foundation and will probably be settled in a money cost and a 12 mUSD issuance of latest Better Collective (BETCO.ST) shares to Action’s administration, key staff and sure different people. 10 mUSD of the money cost will probably be paid on a deferred foundation as settlement of sure present share choices in Action. The variety of Better Collective shares issued will probably be decided by the volume-weighted BETCO.ST share worth 5 buying and selling days previous to the date of this announcement. Further, the issued Better Collective shares will probably be topic to a lock-up of between 6 and 24 months following completion of the transaction.

The money part of the acquisition worth will probably be supplied via financial institution financing.

The acquisition is topic to customary regulatory approvals and is anticipated to be accomplished in Q2 2021.

Better Collective within the US
While the US sports betting market has grown quickly because the repeal of the Professional and Amateur Sports Protection Act (PASPA) eliminated a federal ban on on-line playing, solely 13 states have legalized on-line playing at this level. Many extra are anticipated to observe within the coming years, with the addressable market considerably increasing in consequence. Total on-line sports betting revenues within the US are forecasted to succeed in 4 bnUSD in 2022 and quantity to just about 40 bnUSD in 2033*.

Following the execution of Better Collective’s acquisition technique and ongoing investments within the US market, Better Collective’s US enterprise has developed efficiently, with excessive development and a fast improve in profitability. The acquisition of Action consolidates Better Collective’s leading place within the affiliate and buyer supply verticals inside on-line sports betting, enabled via quite a lot of robust product platforms. In mild of this, and given the continued tempo of latest states regulating, Better Collective expects the US market to proceed rising and its US revenues to surpass 100 mUSD by 2022, with optimistic and rising operational earnings.

Action will grow to be an integral a part of Better Collective US and can proceed to function as a separate enterprise unit with its present manufacturers, administration staff, and staff, led by CEO Patrick Keane who will report back to Group Management via US CEO, Marc Pedersen. Action will combine with Better Collective’s present group the place related with the intention to generate efficiencies.

Jesper Søgaard, CEO of Better Collective, says:
“I am thrilled to welcome Action and its employees to Better Collective. This acquisition, which is the largest in Better Collective’s history, gives us a leading position within affiliation in the US and a strong foundation for profiting from the continuous regulation of the US betting market. We add three new, very well positioned US sports media brands to our portfolio and welcome around 100 new colleagues, together representing an invaluable pool of knowledge and expertise on the US sports betting media market. By all accounts, this is a great day for Better Collective.”

Patrick Keane, CEO of Action, says:
“Today marks a great achievement in the history of Action. In just a few years, our team has managed to build a leading sports betting product and media business in the US market, making us attractive to a leading international player. I am thrilled about this outcome for our employees and investors and we look forward to continuing to forge great relationships with our league, media and sportsbook partners. Under Better Collective’s ownership, we become part of a company with many years of experience and all the resources necessary to further grow our position and develop our offering, to ultimately enhance the betting and entertainment experience for sports fans. We gain new colleagues, career paths and perspectives. I’m looking very much forward to the journey ahead. ”

Financial Targets
Better Collective will consolidate Action into the Better Collective Group from the time of closing. In reference to the acquisition, Better Collective is updating its Financial Targets for 2021:

Better Collective will share extra particulars in reference to its Q1 2021 earnings report that will probably be launched on May 12, 2021.

The acquisition of Action will deliver Better Collective’s estimated debt leverage (Net Interest Bearing Debt/EBITDA) above the corporate’s monetary goal of <3.0. Due to Better Collective’s robust working money circulate, the Board of Directors has determined that for the time being, it’s acceptable for the corporate’s debt leverage to exceed the monetary goal of three.0, which goal stays in place for 2021. The Board will subsequently determine upon any potential adjustments to the corporate’s long run capital construction in the end.

Morgan Stanley acted as sole monetary advisor, Bruun & Hjejle and GreenbergTraurig acted as authorized advisors, and PwC acted as accounting and tax advisor in reference to the acquisition for Better Collective. Nordea Bank will probably be offering financing to facilitate the closing of the transaction.

Moelis & Company LLC acted as sole monetary advisor and Venable LLP acted as authorized advisor to Action. Gibson, Dunn & Crutcher LLP acted as advisors to The Chernin Group, the biggest shareholder of Action.

A webcast for buyers, analysts and media will probably be held on Tuesday May 4, 2021 at 3.00 p.m. CET and may be joined on-line. Presentation supplies for the webcast will probably be out there on the web site one hour earlier than the decision.

Dial in particulars:

Confirmation Code: 9686873
Denmark: +45 32 72 04 17
Sweden: +46 (0)8 56618467
United Kingdom: +44 (0)8444819752
International: +44 (0) 2071928338

Webcast hyperlink

* Data from Vixio and Goldman Sachs

Enquiries relating to this announcement needs to be addressed to:
Investor contact:
Christina Bastius Thomsen, +45 2363 8844, [email protected]

Media contacts:

Morten Kalum, +45 2349 1009, [email protected]
Dave Beauboeuf, US media relations, [+1] 615-426-4764, [email protected]

This data is such data as Better Collective A/S is obliged to make public pursuant to the EU Market Abuse Regulation. The data was submitted for publication, via the company of the contact individual set out above on May 3, 2021 at 9.05 p.m CET.

About Better Collective
Better Collective is a worldwide sports betting media group that develops digital platforms for betting suggestions, bookmaker data and iGaming communities. Better Collective’s imaginative and prescient is to empower iGamers via modern merchandise and applied sciences and by creating transparency within the on-line betting market. Its portfolio of platforms and merchandise embody, the trusted residence of suggestions from knowledgeable tipsters and in depth betting idea,, the world’s leading esports media and group specializing in aggressive Counter Strike: Global Offensive (CS:GO), and, a leading supply for sports betting data within the US. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO).



Leave a Reply

Your email address will not be published. Required fields are marked *